PPC Analyst

Job Title: PPC Analyst Team: Marketing Reports To: Director, Digital Marketing Location: Toronto, Ontario or Quebec, Brossard Employment Type: Permanent Full-Time About 123Dentist At 123Dentist, we are building one of Canada’s leading dental support organizations, backing a growing network of more than 475 practices with data-driven marketing, operational excellence, and a patient-first approach. With over 7,000 team members nationwide, our Digital Marketing team plays a critical role in driving patient acquisition and growth across every market we serve. About the Role As PPC Analyst, you will be the cornerstone of paid digital performance across the 123Dentist network. Working closely with Regional Marketing Managers and reporting to the Director, Digital Marketing, you will own the planning, execution, and ongoing optimization of paid advertising campaigns for both 123 Corporate and Legacy clinics across Canada. This is a hands-on, high-impact role. You will manage Google and Meta ad accounts, conduct keyword research, perform audience targeting, and use data to continuously improve campaign performance and ROI. You will also collaborate with internal teams and external agencies, helping to guide and elevate the quality of paid media work across the network. We are a data-driven organization, and this role is central to that. If you are a curious, self-starting paid media professional who loves digging into performance data and turning insights into action, this role is built for you. What You’ll Do * Own the creation, maintenance, and ongoing health of Google Ads and Meta Ads accounts across the 123Dentist network * Conduct in-depth keyword research, ad grouping, audience targeting, and account setup for new and existing campaigns * Perform ongoing campaign optimization including audience expansion, bid management, and data modelling to maximize effectiveness and ROI * Proactively monitor campaign results, analyze key metrics, and make strategic recommendations to improve performance * Set up tracking and reporting frameworks to analyze website analytics, PPC initiatives, and campaign outcomes, including third-party aggregating reporting tools * Provide PPC input on clinic reports and campaign forecasting * Collaborate with internal departments and external agencies to guide and strategically advise on paid media execution * Stay current on industry best practices, emerging technologies, and platform updates, and apply them to day-to-day operations What You Bring Education & Qualifications * Degree in Business, Marketing, or a relevant field, or equivalent industry experience * 2 or more years of experience managing Google Ads campaigns * 2 or more years of experience managing paid campaigns across the Meta Ads Network * Google Ads Certification * Meta Ads Certification * Solid understanding of performance marketing, conversion, and online customer acquisition for brick-and-mortar businesses Required Skills & Abilities * Strong analytical skills, including proficiency with Google Analytics (GA4), and the ability to translate complex data into clear, actionable insights * Hands-on experience with Google Ads, Google Tag Manager, Facebook Business Manager, HubSpot, and CallRail * Proficiency with Google Sheets, Docs, Slides, and G-Suite * Experience with Looker Studio, Airtable, Asana, Notion, HotJar, or Mailchimp is an asset * Strong written and verbal communication skills in both English and French. * Detail-oriented and highly organized, with the ability to manage multiple campaigns and deadlines simultaneously * Collaborative team player who can work effectively across internal teams and external agency partners * Adaptable and comfortable in a fast-paced, dynamic marketing environment * Curious, open-minded, and genuinely passionate about digital marketing and continuous improvement Why Join 123Dentist? * Manage paid media at real scale across one of Canada’s largest dental networks * Work in a data-driven team that values insight, experimentation, and continuous improvement * Collaborate with Regional Marketing Managers and agency partners across the country * Be part of a growing national marketing team with real room to develop your career * Join an organization where your work has a direct and measurable impact on growth 123Dentist is an equal opportunity employer. We are committed to an inclusive, barrier-free recruitment process and work environment. Accommodations are available on request for candidates taking part in all aspects of the selection process.

The PPC Analyst will own the planning, execution, and optimization of paid advertising campaigns across Google and Meta platforms for the 123Dentist network. This role involves collaborating with internal teams and external agencies to analyze performance data and drive patient acquisition.

Candidates must have at least 2 years of experience managing Google and Meta Ads campaigns and possess relevant certifications. A degree in Business or Marketing is required, along with strong analytical skills and bilingual proficiency in English and French.

• Professional development • Collaborative work environment • Growth opportunities

• Analyse de donnéesSouhaitée

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Google Ads
• Meta Ads
• PPC
• Google Analytics
• Performance marketing
• Keyword research
• Conversion optimization
• Google Tag Manager
• Facebook Business Manager
• HubSpot
• CallRail
• Data analysis
• Campaign management
• Bilingual
• Digital marketing
• Google Ads Certification
• Self-Starter
• Paid Media
• Notion (Software)
• Open Mindset
• Google Sheets
• Curiosity
• Airtable
• Emerging Technologies
• Bilingual (French/English)
• Hotjar
• Planning
• Analytical Skills
• Advertising Campaigns
• Asana
• Business Marketing
• Bid Management
• Customer Acquisition Management
• Continuous Improvement Process
• Data Modeling
• Digital Marketing
• Forecasting
• Marketing
• Keyword Research
• Market Environment
• Operational Excellence
• Operations
• Pay Per Click
• Target Audience
• Verbal Communication Skills
• Web Analytics
• HubSpot CRM
• Advertisement
• Reporting Tools
• Google Workspace

• Marketing
• Data & Analytics
• Healthcare
• Pay-Per-Click Analyst
• Pay Per Click Specialist
• Advertising and Marketing Professionals
• Search Marketing Strategists
• Market Research Analysts and Marketing Specialists

Formation minimale

Baccalauréat

Expérience minimale

2+ ans

Langue de l’offre

anglais

Heures de travail

40 heures par semaine