Search Strategist

Agency: Critical Mass Job Function: Strategy and Planning Job Subfunction: Account Planning and Brand Planning Job Description: As a Search Strategist, you’ll play an important role in optimizing site experiences, driving measurable results, and contributing to effective content strategies for global brands. Your growing passion for SEO and data-driven thinking will help elevate marketing campaigns and enhance user experiences across a variety of client engagements. You understand that today’s user experience starts with the search results, and you have a strong foundation for ensuring that the right content is discoverable by the right people at the right time. You’ll contribute to initiatives that drive search performance through content strategy, user experience, and technical SEO best practices. With solid analytical skills and attention to detail, you excel at interpreting data and providing actionable recommendations to improve digital visibility. You collaborate effectively across disciplines and with people to implement SEO best practices and meet customers wherever they’re searching. You Will: Support the definition, execution, and optimization of holistic search strategies for global brands Deliver actionable insights to clients through clear, well-structured reports, including strategic recommendations Use search data (in conjunction with other research sources) to understand user intent, inform content strategies, and identify business opportunities Contribute to AI Search Optimization/GEO strategies under the guidance of senior team members Help define success metrics and connect SEO results to client business objectives Collaborate with content, technology, creative, and analytics teams to incorporate SEO strategies and best practices Support optimization of social search channels (e.g. YouTube, Reddit) to improve brand and content visibility Assist in aligning paid and organic search strategies to maximize cost efficiencies and holistic brand visibility Conduct SEO audits and competitive analyses Communicate SEO concepts and successes in a clear, concise, and easy-to-understand manner Contribute to frameworks and processes used to track and improve search performance Support technical website reviews to improve search indexability and visibility, including JavaScript SEO and accessibility considerations Apply search-driven guidelines for page content, copy, page speed, accessibility, indexability, structured markup, site architecture, URL structure, titles, meta descriptions, headings, anchor text, internal linking, and site maps Monitor, analyze, and report on search performance to internal stakeholders and clients Stay current with digital trends and changes in the search marketing landscape, including AI search, voice search, and social search You Have: 2–3+ years of SEO experience Good written and verbal communication skills, with the ability to present data and insights clearly Demonstrated ability to contribute to measurable performance improvements Familiarity with GEO and AI search optimization concepts, including AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, etc.) Some exposure to global or international SEO, including multi-regional or multi-language considerations Solid organizational skills with the ability to manage multiple tasks and deadlines Experience following and documenting SEO processes and best practices Working knowledge of search engine algorithms, ranking factors, and SEO best practices Experience with third-party SEO/SEM tools such as SEMrush, Ahrefs, ScreamingFrog, BrightEdge, etc. Familiarity with analytics and data visualization tools such as Google Analytics, Google Search Console, Adobe Analytics, Tableau, or Google Data Studio Comfort working with data in Excel, including pivot tables and vlookups Analytical mindset with the ability to interpret data, spot trends, and make data-driven recommendations Experience contributing to content strategies that improve brand visibility, traffic, and engagement A proactive attitude and eagerness to learn and grow within a collaborative team environment Some experience using AI tools (e.g. ChatGPT) to support SEO tasks and workflows Familiarity with paid search/SEM, or interest in learning how to integrate SEO and SEM strategies What We Offer: Global maternity and parental leave Competitive benefits packages Vacation, compassionate leave, sick/personal days Access to online services for families and new parents Early Dismissal Friday’s (off at 3:00 PM local time every Friday) 13 affinity groups Internal learning and development programs Enterprise-wide employee discounts Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week. N/A Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

Develop and execute holistic search strategies to optimize site experiences and digital visibility for global brands. Collaborate across disciplines to implement SEO best practices and provide actionable data-driven insights to clients.

Requires 2-3+ years of SEO experience with proficiency in industry tools like SEMrush, Ahrefs, and Google Analytics. Candidates should have a strong analytical mindset and familiarity with AI search optimization and LLMs.

• Global Maternity And Parental Leave • Competitive Benefits Packages • Vacation • Compassionate Leave • Sick/Personal Days • Access To Online Services For Families And New Parents • Early Dismissal Fridays • Affinity Groups • Internal Learning And Development Programs • Enterprise-wide Employee Discounts

• Analyse de donnéesSouhaitée

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• SEO
• Content Strategy
• Technical SEO
• Data Analysis
• AI Search Optimization
• GEO
• SEM
• Google Analytics
• Google Search Console
• SEMrush
• Ahrefs
• ScreamingFrog
• Adobe Analytics
• Tableau
• Excel
• Competitive Analysis
• Vlookups
• SEO Audit
• ChatGPT
• International (SEO Software)
• BrightEdge
• Workflow Management
• Organizational Skills
• Research Sources
• Business Objectives
• Learning and Development Programs and Policies
• Willingness To Learn
• SEMrush (Software)
• Compassion
• Planning
• Screaming Frog (Website Crawler)
• Analytical Skills
• JavaScript (Programming Language)
• Microsoft Excel
• Account Planning
• Ahrefs Site Explorer
• Artificial Intelligence
• Algorithms
• Analytics
• Contextual Advertising
• Data Visualization
• Pivot Tables And Charts
• Search Engine Optimization
• Marketing
• Organic Search
• Online Service Provider
• Search Engine Marketing
• Site Maps
• Tableau (Business Intelligence Software)
• User Experience (UX)

• Marketing
• Data & Analytics
• Consulting
• Creative & Media
• Technology
• Search Strategist
• Search Engine Optimization Specialist
• Advertising and Marketing Professionals
• Search Marketing Strategists
• Market Research Analysts and Marketing Specialists

Expérience minimale

2+ ans

Langue de l’offre

anglais

Heures de travail

40 heures par semaine

Présence au bureau

3 jours par semaine