Web Content Designer

Job Description On behalf of our public sector client, Affinity is seeking a Web Content Designer to support the launch of a redesigned website and improve the customer booking experience. This consultant will combine UX writing, structured content design, and headless CMS expertise to establish reusable content patterns, accessible standards, and scalable content models that work consistently across web, mobile, and future digital channels. Responsibilities Booking journey content review: Lead a comprehensive review of all booking flow screens in Figma with a customer-centric approach. Identification of: ▪ Inconsistent terminology ▪ Redundant or unclear messaging ▪ High-friction or high-anxiety moments ▪ Transportation industry content standards and best practices Documented content issues and recommendations (inline in Figma and/or summary overview) As an outcome, develop a clear understanding of where language is causing confusion, hesitation, or drop-off in the booking journey. Content Patterns And Reusable Messaging Define and document content patterns, such as: ▪ Error and validation messaging conventions. ▪ Labeling, tool tips and other UX copy. ▪ CTA language standards. ▪ Instructional vs reassurance copy usage. ▪ Pricing, fare choice, dates, and availability phrasing. ▪ Recommendations for where standardized content should be applied across components. Establishing Content Structure In Contentstack CMS Must have experience with Contentstack or similar headless-CMS with the same content structure approach. Collaborate with developers to build a scalable and reusable content structure that translates into Contentstack. Provide recommendations on modular content design and component-based content architecture. Document content modelling standards and content authoring guidance. Review initial builds of content types, fields, taxonomy, and metadata requirements and ensure they allow for scalable and reusable content. Voice And Tone Definition Clear articulation of voice and tone principles specific to service-oriented, transactional content (distinct from marketing copy) Alignment of web content with brand approach to voice and tone on other channels Guidance On ▪ When to be neutral, reassuring, directive, or corrective ▪ How tone shifts based on user context (errors, constraints, success states) ▪ Practical examples drawn from the booking flow itself. Establish Digital Content Style Guide Leverage expert knowledge of writing for web and mobile app experiences to produce copy-specific sections for inclusion in the digital style guide, such as: ▪ Voice & tone principles ▪ Writing for forms and data entry ▪ Error messaging standards ▪ Accessibility and plain-language guidance ▪ Identify content dos and don’ts. Accessibility, SEO And GEO-ready Content Expertise in generative engine optimization (GEO), SEO and accessibility standards Review Of Booking Copy For Accessibility Considerations, Including ▪ Screen-reader-friendly phrasing (in collaboration with design/dev where needed) ▪ Plain-language refinements for complex or policy-driven content Review Of Booking Language To Ensure It Is ▪ Consistent ▪ Structured ▪ Easy to interpret by assistive or generative systems. Guidance on terminology standardization (e.g., fares, constraints, route-specific conditions, etc.) Recommendations that support future AI-chatbot help or explainers. Handoff And Close-out Docs Ensuring all finalized copy is reflected in source-of-truth design files in Figma. Deliver training to internal content production teams on content structure, finalized patterns and use of digital style guide. Required Experience 7+ years Skills That Would Be An Asset ▪ UX writing and microcopy for transactional flows. ▪ Content design for booking, checkout, account, or self-service experiences. ▪ Content modelling and structured content design in a headless CMS. ▪ Experience with Contentstack or a similar headless CMS. ▪ Figma experience, including reviewing and commenting on design flows. ▪ Accessibility-focused content design, including plain language and screen-reader-friendly copy. ▪ SEO and generative engine optimization (GEO) awareness. ▪ Digital style guide, voice and tone, and content governance experience. ▪ Experience defining reusable content patterns for forms, errors, CTAs, tooltips, and help text. ▪ Working knowledge of HTML/CSS. ▪ Familiarity with component-based design systems. ▪ Basic understanding of React or modern front-end development workflows. ▪ Experience in transportation, travel, ecommerce, booking, or other high-volume customer service environments. Soft Skills ▪ Strong collaboration with designers, developers, product owners, and content teams. ▪ Ability to translate complex business rules into clear customer-facing language. ▪ Customer-focused mindset with strong attention to user needs and friction points. ▪ Comfort working through ambiguity and making practical recommendations. ▪ Strong communication skills, including the ability to explain content decisions clearly. ▪ Detail-oriented approach to consistency, terminology, and quality. ▪ Able to balance brand, usability, accessibility, technical, and operational requirements. ▪ Comfortable giving and receiving feedback in design reviews. ▪ Self-directed and able to move work forward within a short contract timeline. ▪ Strong facilitation skills for aligning stakeholders on content standards and patterns. ▪ Practical, solutions-focused mindset. ▪ Ability to document decisions, standards, and guidance for long-term use in a style guide and deliver training to internal content teams on it. Affinity Earn Know someone who’s great for this, or any of our open roles? Earn up to $4,000/year for each successful referral through Affinity Earn. You can also earn up to $50,000 for helping us find new clients. Learn about our referral program at https://affinity-group.ca/earn/ or browse our jobs & follow us at https://www.linkedin.com/company/affinity-staffing/jobs/ About Affinity Affinity Group is a technology and business consulting and services company. We believe in creating long term relationships between clients and consultants that foster a mutually beneficial partnership. Affinity is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment is decided on the basis of qualifications, merit and business need. For more information on Affinity, please visit www.affinity-group.ca Job Number: 13879

Lead the content redesign of a booking journey by establishing reusable content patterns and scalable content models within a headless CMS. Define voice and tone principles and create a digital content style guide to ensure accessibility and consistency across digital channels.

Requires over 7 years of experience with expertise in UX writing, content modelling in headless CMS (specifically Contentstack), and Figma. Candidates must be proficient in accessibility standards, SEO, and GEO to optimize transactional user flows.

• FigmaSouhaitée
• ReactSouhaitée

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• UX Writing
• Content Design
• Headless CMS
• Contentstack
• Figma
• Accessibility
• SEO
• Generative Engine Optimization
• Content Modelling
• Voice And Tone
• Digital Style Guides
• HTML/CSS
• Component-Based Design
• React
• Microcopy
• Structured Content

• Creative & Media
• Technology
• Marketing
• Government & Public Sector
• Consulting

Expérience minimale

5+ ans

Postuler avant le

25 sept. 2026

Langue de l’offre

anglais

Heures de travail

40 heures par semaine

Exigences de lieu

Country, Victoria, British Columbia, Canada

Niveau d’expérience

Mid-Senior level