Program Manager - Strategic Marketing

Résumé du poste

The Program Manager will architect and operationalize global market intelligence frameworks to drive strategic decision-making and growth. They will collaborate with cross-functional teams to develop vertical segment strategies and translate market signals into actionable business insights.

Détails du poste

THE ORGANIZATION Armstrong Fluid Technology is a global leader and innovator in the design, engineering, and manufacturing of sustainable, energy efficient systems in support of demand-based control, digitalization, fluid flow, and heat transfer for customers in a wide variety of industries. Their reputation and brand are synonymous with innovation, collaboration, and exceptional customer experiences. The organization has created a sustainable business model which produces innovative energy saving solutions to offer optimum lifetime building performance and enable customers’ scope 3 targets. Their connected fluid flow solutions provide optimal efficiency and complete system transparency through real-time HVAC performance data and unrivaled intelligence. Building on their proud history they are on an exciting trajectory of transformation, expansion and growth and seeking to realize their full potential in the marketplace and make a significant impact on the world by reducing carbon emissions and energy costs. THE OPPORTUNITY The Global Program Manager, Strategic Marketing is a foundational role within Armstrong. They are building Corporate Strategic Marketing as a function to sharpen our strategic decision-making, commercial execution, and long-term growth. This immediate focus will be on setting up global Market, Customer, and Competitive Insights program, developing deep Vertical Segment strategies for the organization, and driving top of the funnel Voice of Customer programs with our Global Offering Management teams. As we scale rapidly across geographies and product categories, our ability to understand and anticipate market forces, customer needs, and competitive moves will define our success. This role will be structured around three core pillars: Market and Competitive Insights – Market sizing, trends, growth forecasting, adjacencies analysis, trends analysis, strategic shifts, competitor monitoring, RMS definitions, differentiation analysis, and positioning inputs. Customer Insights – Establishing best practices in VOC + JTBD Mapping, Customer Satisfaction + Feedback definition, Segmentation reviews, 3rd party research management Vertical strategies – end-end buildouts of Vertical Segment strategies, with clear recommendations on org. structure and solutions to drive incremental share. This role is focused on building Corporate Strategic Marketing as a foundational hire in Global Strategic Marketing team and will work closely with strategic and commercial stakeholders while influencing the development of the broader Market and Vertical Insights structure. KEY ACCOUNTABILITIES Strategic Insights, Planning & Execution As the founding member for Global Strategic Marketing, you will be responsible for architecting and operationalizing how we collect, analyze, and activate market intelligence. You will develop scalable approaches to sizing markets, identifying trends, and distilling external signals into strategic guidance for Product, Regional, and Executive leadership. You will help consolidated these insights into clear strategies of how to win as an organization with key leaders within the organization. You will directly be involved in, and help to shape, the strategic planning process of the organization. This is a hands-on, high-visibility, high-impact role that requires both strategic thinking and operational grit. You’ll collaborate with cross-functional leaders across marketing, product, sales, and the executive team, driving clarity in an increasingly complex landscape. KEY RESPONSIBILITIES Market Intelligence Strategy & System Design Build the foundational frameworks, data sources, and processes to drive scalable, repeatable, and actionable market insights Define and continuously refine how we track TAM/TRM etc, market growth, trends, adjacencies, and emerging opportunities. Stand up our market monitoring capabilities. This includes secondary research, trend analysis, and data partnerships. Ensure that all data utilized in the organization is high fidelity and aligned bottom up / top down. Ensure the correct level of granularity in data to drive business processes Strategic Input into Growth Decisions Inform regional market entry and expansion strategies with hard data and localized insight Partner with Product, Marketing, and Strategy teams to guide resource allocation, product portfolio priorities, and commercialization pathways Generate “insight packs” that help leadership and sales teams understand market dynamics at global, regional, and vertical levels Thought Leadership + Internal Change Management Be the voice of the market within the business, connecting market signals to internal decisions Enable and influence senior stakeholders through compelling data-backed storytelling Drive changes in internal planning processes to be rooted in a data driven approach KEY SKILLS, ATTRIBUTES, AND EXPERIENCE REQUIRED The ideal candidate will possess the following experience, knowledge, skills and attributes: Higher education in Engineering, Marketing, Business Management, or a related field. MBA is a plus. 5–10 years of experience in a Market Intelligence, Strategy, Product Marketing, or an Insights role, ideally in an industrial tech, HVAC, Construction, or other B2B company. Strong foundation in secondary research, market sizing, segmentation, and strategic analysis. Comfortable building from scratch: setting up tools, dashboards, research methods, and cross-functional processes. Able to navigate ambiguity and cut through noise with clarity and structure. Excellent communicator with strong visual and written storytelling skills. Bonus: Experience working in high-uncertainty environments. E.g. Startups / Scaleups, Consulting Analysis, etc. Key Competencies Strategic Thinking: Ability to synthesize a wide set of data into cohesive narratives. Ability to simplify and structure complex topics. Market Intelligence Expertise: Comfortable with market sizing and forecasting. Knowledge of primary and secondary research methods. NTH: Knowledge of existing industry databases and connections with research organizations. Indirect Leadership: Ability to inspire and lead all levels of the organization towards achieving strategic goals. Communication: Excellent verbal and written communication skills, with the ability to influence and engage stakeholders. Ability to craft a narrative from data vs. data dumping. Problem Solving: Strong analytical skills and the ability to identify and resolve project-related issues. Adaptability: Flexibility to adapt to changing priorities and business needs. Collaboration: Ability to work collaboratively with diverse teams and build strong relationships. Nice to Have Customer and Competitive Insights Expertise: Understanding of Competitive benchmarking methods, Customer value chain analyses, Persona development, etc. This is a job posting for an existing role/vacancy. LHH Knightsbridge does not use artificial intelligence (AI) to screen, assess, or select applicants for a position.

Ce que vous ferez

The Program Manager will architect and operationalize global market intelligence frameworks to drive strategic decision-making and growth. They will collaborate with cross-functional teams to develop vertical segment strategies and translate market signals into actionable business insights.

Exigences

Candidates must have 5–10 years of experience in market intelligence, strategy, or product marketing within industrial or B2B sectors. A degree in Engineering, Marketing, or Business Management is required, with an MBA considered a strong asset.

Compétences indiquées

• Analyse de données · Souhaitée
• Communication · Souhaitée
• Gestion de projet · Souhaitée
• Business development · Souhaitée
• Forecasting · Souhaitée

Autres compétences pertinentes

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Market Intelligence
• Strategic Planning
• Market Sizing
• Competitive Analysis
• Voice Of Customer
• Data Analysis
• Strategic Marketing
• Product Strategy
• Trend Analysis
• Business Development
• Cross-functional Leadership
• Storytelling
• Project Management
• Forecasting
• Segmentation
• Communication

Domaines d’emploi

• Marketing
• Management & Leadership
• Manufacturing
• Energy
• Consulting