Outside Sales Representative

Position: Sales Representative Location: Calgary, Alberta Status: Full Time About Authentic Wine & Spirits Merchants Authentic is a national wine & spirits agency that represents some of the most iconic brands in the world including Champagne Louis Roederer, Cristal, Masi, Empress Gin, Vina Cono Sur, Halewood, Pascual Toso, Brother’s Bond Distilling, Hine and other world-renowned brands. Our team is expanding, and we are looking for driven team players. Job Summary: Reporting to the AB Sales Manager, this position’s mandate is to increase the sales and market share of the Authentic Wine & Spirits Merchants portfolio of brands within the parameters set and in line with expectations of the company. This role is responsible for developing and maintaining critical partner relationships with retail stores. Essential Duties and Responsibilities: Retail Drive sales of the Authentic Wine & Spirits portfolio Strive to exceed assigned quarterly and annual sales objectives and KPI’s Increase territory distribution, focus on core brands Maximize opportunities across all channels amplifying brand sales in top selling stores, focus on cold box and shelf placements Organize trade days for supplier and manager visits in accordance with AWSM best practices Pitch quarterly programming and work with retail chain store mangers to execute programs Set 6-week route plan to maximize efficient coverage of territory Administrative & Other Responsibilities: Record and manage daily activities through CHG XRM system ensuring accurate records Maintain accurate and current account data base through XRM Work to maximize budgets available and manage expenses within company guidelines Participate in trade shows, supplier dinners and events as required This position requires flexible hours and will sometimes require nights and weekends with trade shows, supplier dinners, events outside of regular workdays Job Qualifications: Experience: The ideal candidate has a passion for wine and spirits, has completed a minimum of WSET level 1 and has worked in the restaurant industry. College or university degree in business/sales/marketing preferred. Knowledge in the liquor sales industry preferred as well as minimum 2+ years of outside sales experience. Skills: Driven team player with strong interpersonal skills. Strength in sales with excellent written and verbal communication. Skilled presenter with ability to adapt to audiences. Knowledge: Expert knowledge of the liquor industry (wine and spirits products as well as governmental policy and regulations). Successful completion of wine and spirit courses is desirable (e.g.: WSET) and will be required if hired. Base salary plus incentive bonus, car allowance and benefits commensurate with experience. Business related expenses are also covered. If you are enthusiastic about the alcohol industry, possess sales expertise, and are motivated by achieving sales targets, we invite you to apply for this exciting opportunity to contribute to the success of Authentic Wine and Spirits Merchants. To apply, please submit your resume and a cover letter outlining your relevant experience and why you are the ideal candidate for this today! The above information is representative of the work performed in this position; however it is not all-inclusive. The omission of a specific duty or responsibility does not exclude it from the position if the work is similar or related to the essential duties and responsibilities. This job description will be reviewed annually during the performance evaluation process. Authentic is an equal opportunity employer and welcomes candidates from diverse backgrounds to apply. We thank all applicants for their interest, however, only those selected for an interview will be contacted.

The role focuses on increasing sales and market share for the wine and spirits portfolio by developing critical relationships with retail partners. Key duties include managing territory distribution, executing quarterly programming, and recording activities via the CHG XRM system.

Candidates should have 2+ years of outside sales experience, a passion for the industry, and a minimum of WSET level 1 certification. A degree in business, sales, or marketing is preferred along with expert knowledge of liquor industry regulations.

• Incentive Bonus • Car Allowance • Benefits • Business Expense Coverage

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Outside Sales
• Relationship Management
• Interpersonal Skills
• Written Communication
• Verbal Communication
• Presentation Skills
• Territory Management
• KPI Tracking
• Account Management
• Market Share Growth

• Sales
• Food & Beverage
• Retail
• Marketing
• Logistics

Formation minimale

Diplôme professionnel

Expérience minimale

2+ ans

Postuler avant le

19 sept. 2026

Langue de l’offre

anglais

Heures de travail

40 heures par semaine

Niveau d’expérience

Associate