Regional Marketing Specialist

Company Overview Avenue Living Communities is Western Canada's fastest-growing private rental properties operator, with an expanding presence in Alberta, Saskatchewan, and Manitoba. Communities is in our name because we believe in bringing people together and building relationships, we are proud of every day. Our core values guide our actions, and our people bring our mission to life. We are committed to providing safe and welcoming accommodations while being responsive to our resident’s needs with efficient execution. Our operations teams work together to deliver both quality and value to our residents as we pride ourselves in creating communities that are safe and comfortable place to call home. What We Are About At Avenue Living Communities, we ensure our team members are provided with a place to develop careers that are challenging and rewarding so everyone can realize their full potential. We know our people are our biggest brand ambassadors and create our culture. We believe when we take care of our team members, they can then extend that Duty of Care to our residents and business partners. We look for team members who are collaborative, creative, and In It Together. Individuals who are accountable, consistent, resourceful, and responsive. Those who can take initiative, seek feedback and demonstrate grit in overcoming challenges and adapting to change. Green Is More Than Just Our Colour If you are wondering if the grass is greener here at Avenue Living Communities, you can take comfort in knowing that through our common purpose we build relationships we are proud of every day. By focusing on leadership excellence, employee engagement, and quality service- combined with a continuous improvement mindset, we give you the green light to create meaningful connections and memorable experiences. Fostering a positive environment where people feel energized and empowered to have sustainable results In addition to our team members, we also want our planet to thrive. Avenue Living Communities is committed to a green future by enhancing our properties with features such as environmentally friendly water management procedures, improved heating and cooling systems, solar panels, and upgraded air filtration technology. WHAT WILL YOU DO? * Act as the dedicated marketing strategist to regional operations leaders, defining regional priorities and focus areas in alignment with portfolio goals. * Collaborate with Asset Management to align marketing initiatives with portfolio pricing, occupancy, and performance goals. * Monitor portfolio performance across key indicators including leads, occupancy, and market trends, identifying underperforming properties and gaps to inform marketing recommendations across the portfolio. * Provide market intelligence and competitive insights to support regional marketing decision-making and campaign prioritization. * Manage and optimize regional marketing budgets to support portfolio priorities, local initiatives, and performance objectives. * Manage day-to-day marketing administration, including purchase orders and invoice coding. * Report field-level insight driven recommendations to the Senior Manager, Marketing to inform strategy, track results, and continuously refine priorities based on performance data. * Lead and oversee on-site marketing execution across signage systems, rebrands, field marketing, communications, and vendor partnerships. * Travel regularly throughout your region to build relationships with on-site teams, gain firsthand understanding of the portfolio, and support on-site events/activations. * Flag brand inconsistencies to the Brand & Content Specialist and support resolution through Operations and vendor coordination. * Support local execution of corporate campaigns, ensuring regional tactics align with broader brand and content strategy. * Identify opportunities to enhance the on-site resident experience, including the development and deployment of event toolkits and community engagement initiatives * Support the testing and optimization of field and on-site marketing tactics to improve lead generation and resident retention outcomes. * Perform other duties as assigned to support regional and portfolio marketing objectives. WHAT WILL YOU NEED? * Minimum 5 years of marketing experience, with at least 2–3 years in a regional, multi-site, or field marketing role * Experience in property management, multifamily/residential real estate, or a related field (retail, hospitality, commercial or other multi-location operations could be a reasonable substitute if real estate experience isn't required) * Demonstrated experience tracking/monitoring marketing budgets and external vendor relationships ie: event vendors, signage, external marketing partners etc. * Experience presenting recommendations and reporting results to management * Post-secondary education in Marketing, Business, or a related field considered an asset; equivalent experience will be considered. * Valid driver's license and reliable access to a vehicle, given regional travel requirements * Ability to travel locally and within the Northern Alberta Region * Proficiency in Excel/data analysis tools; familiarity with property management software (Yardi, Reba, Qlik, Reputation.com, etc.) WHAT DO WE OFFER? * We live and breathe our core values. We go the extra mile. We’re honest. We always have each other's back. We have tons of integrity. And we always own it and adapt – no matter the challenge. * With the support to do things differently, grow personally and professionally and bring your whole self to work, there's no limit to the impact you can make. * We provide a competitive compensation package comprised of a group benefits plan, GRSP Matching Program, and discretionary bonus program for select roles. In addition, Avenue Living also offers an Employee Referral Program that rewards active employees for successful referrals. * An employee centric culture with a generous award and recognition program, discounted monthly rent in Avenue Living Communities’ properties, and an employee discount and savings program through industry partnerships and Perkopolis. * We are committed to a strong safe work environment. #ALC123 #LI-HC1

The Regional Marketing Specialist will define regional marketing priorities and collaborate with asset management to align initiatives with portfolio performance goals. They are responsible for managing regional marketing budgets, overseeing on-site execution, and providing data-driven insights to support strategy refinement.

Candidates must have at least 5 years of marketing experience, including 2-3 years in a regional or field-based role, preferably within real estate or property management. A valid driver's license and the ability to travel within the Northern Alberta region are required.

• Group benefits plan • GRSP matching program • Discretionary bonus program • Employee referral program • Award and recognition program • Discounted monthly rent • Employee discount and savings program

• Analyse de donnéesSouhaitée
• Gestion de projetSouhaitée

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Marketing strategy
• Budget management
• Data analysis
• Market intelligence
• Vendor management
• Project management
• Relationship building
• Performance reporting
• Field marketing
• Brand management
• Strategic planning
• Communication
• Event coordination
• Property management software
• Lead generation
• Resident retention
• External Marketing
• Marketing Budgets
• Resourcefulness
• Yardi (Property Management Software)
• Valid Driver's License
• Data Analysis Tools
• Microsoft Excel
• Asset Management
• Decision Making
• Continuous Improvement Process
• Employee Engagement
• Property Management
• Field Marketing
• Leadership
• Marketing
• Invoicing
• Lead Generation
• Market Intelligence
• Market Trend
• Operations
• Proactivity
• Purchasing
• Real Estate
• Signage Systems
• Vendor Relationship Management
• Water Resource Management
• Coordinating
• Cooling Systems
• Prioritization
• Content Strategy
• Honesty

• Marketing
• Management & Leadership
• Data & Analytics
• Regional Marketing Specialist
• Marketing Specialist (General)
• Advertising and Marketing Professionals
• Market Research Analysts and Marketing Specialists

Formation minimale

Baccalauréat

Expérience minimale

5+ ans

Langue de l’offre

anglais

Heures de travail

40 heures par semaine