Business Development & Sales Executive — Specialty Coffee

Job Description Company Description Caffa Coffee is a Canadian specialty coffee importer focused on building direct, transparent, and commercially sustainable connections between Ethiopian coffee origins and the Canadian market. We work with roasters, distributors, wholesalers, cafés, and other B2B partners seeking quality, traceability, reliable supply, and long-term commercial relationships. Role Description The Business Development & Sales Executive — Specialty Coffee is a contract, performance-driven role focused on generating new business and converting qualified opportunities into commercial accounts. This is not a passive account-management position. We are looking for someone who can prospect, open doors, engage decision-makers, build a strong sales pipeline, and move opportunities from first contact through samples, quotations, negotiation, and closing. Key responsibilities include: Identify and approach qualified roasters, distributors, wholesalers, cafés, foodservice operators, and other B2B buyers. Generate new leads and develop commercial opportunities across Canada. Build and manage the sales pipeline from prospecting through closing. Present Caffa Coffee’s Ethiopian green coffee portfolio to prospective buyers. Coordinate samples, quotations, buyer feedback, and commercial follow-ups. Negotiate pricing, volumes, and commercial terms in coordination with the founder. Convert qualified prospects into active purchasing accounts. Build and maintain long-term customer relationships. Monitor buyer requirements, market trends, pricing conditions, and competitor activity. Maintain accurate sales activity and pipeline information using CRM or similar tools. Qualifications Proven experience in B2B sales, business development, wholesale, distribution, or commercial account development. Demonstrated ability to prospect, generate new business, negotiate, and close deals. Experience in specialty coffee, food and beverage, hospitality supply, import-export, commodities, or related sectors is strongly preferred. Existing relationships with Canadian roasters, distributors, foodservice operators, or wholesale buyers are a strong advantage. Strong communication, presentation, and relationship-building skills. Comfortable working independently in an entrepreneurial and results-oriented environment. Strong follow-up discipline and ability to manage multiple commercial opportunities simultaneously. Familiarity with CRM tools and basic sales reporting. Post-secondary education in Business, Marketing, Hospitality, or a related field is an asset; equivalent professional experience will also be considered. Compensation Performance-oriented compensation structure with commission tied directly to new accounts and successfully closed business. Additional earning potential is available based on commercial performance and account growth. Work Arrangement Contract | Flexible / Hybrid | Canada What Matters Most We are looking for a deal builder — someone who knows how to create opportunities, earn buyer trust, and turn conversations into revenue.

The role focuses on prospecting and converting qualified B2B opportunities into commercial accounts for Ethiopian specialty coffee. Key duties include managing the sales pipeline, negotiating commercial terms, and maintaining long-term customer relationships.

Candidates need proven experience in B2B sales or business development, preferably within the specialty coffee or food and beverage sectors. Strong communication skills and the ability to work independently in an entrepreneurial environment are essential.

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• B2B Sales
• Business Development
• Lead Generation
• Pipeline Management
• Negotiation
• Account Acquisition
• Relationship Building
• CRM Tools
• Market Analysis
• Specialty Coffee Knowledge
• Commercial Account Development
• Presentation Skills

• Sales
• Food & Beverage
• Hospitality
• Logistics
• Management & Leadership

Formation minimale

Baccalauréat

Expérience minimale

2+ ans

Postuler avant le

19 févr. 2027

Langue de l’offre

anglais

Heures de travail

40 heures par semaine

Niveau d’expérience

Mid-Senior level

Mode de candidature

La candidature directe est offerte