Digital Content Specialist

Company Description: CanadaWheels, founded in 2012 and headquartered in Ottawa, Ontario, is one of North America’s leading online retailers of automotive wheels, tires, and parts. Recognized with over 19 national awards, including Deloitte Technology Fast 500™, the company utilizes advanced fitment technology, real-time supplier integrations, AI-driven systems, and a modern e-commerce platform to simplify and enhance the automotive shopping experience. Having served hundreds of thousands of customers and achieved over $100M in lifetime sales, CanadaWheels continues to expand across North America with ventures such as USAWheels.com, while investing heavily in the future of automotive e-commerce technology, automation, analytics, and customer experience. Role Description: This is a full-time Ottawa-based role for a Digital Content Specialist. The successful candidate will help execute and manage CanadaWheels’ digital content and social media initiatives across CanadaWheels and USAWheels. This role combines social media execution, content creation, short-form video, digital storytelling, campaign support, and brand coordination. You will work closely with the Growth & Marketing team, leadership, design, and product/platform teams to create engaging digital content that supports brand growth, customer engagement, and e-commerce performance. The ideal candidate is creative, organized, detail-oriented, highly motivated, and passionate about digital content, social media, and modern e-commerce brands. Responsibilities: • Create, manage, and publish content across social media platforms including Instagram, Facebook, TikTok, LinkedIn, and YouTube Shorts • Assist with content planning, campaign coordination, and marketing calendar execution • Capture and edit short-form video content, reels, stories, product highlights, and behind-the-scenes content • Write captions, marketing copy, promotional content, and social media messaging aligned with the CanadaWheels and USAWheels brands • Collaborate with internal teams on seasonal campaigns, promotions, product launches, and vendor initiatives • Help maintain and improve brand consistency across digital channels • Support website content updates, blog formatting, landing page content, and promotional assets • Monitor social media engagement, trends, and audience interactions • Assist with influencer collaborations, event coverage, and community engagement initiatives • Stay current on digital content trends, AI tools, social media platforms, and emerging content formats What We’re Looking For: • 2+ years of experience in digital content, social media, marketing, or related fields • Strong understanding of social media platforms and short-form content trends • Proven track record of building, managing, and growing social media channels with engaging digital content • Experience creating digital content for brands, businesses, or online platforms • Experience with content creation tools such as Canva, Adobe Creative Suite, CapCut, Figma, or similar platforms • Strong written communication and copywriting skills • Comfortable creating and editing short-form video and visual content • Strong organizational skills and attention to detail • Self-starter with a positive attitude and willingness to learn • Comfortable working in a fast-paced and collaborative environment • Excellent written and verbal English Nice to Have: • Experience working with e-commerce brands or online retail businesses • Familiarity with automotive, aftermarket, or enthusiast industries • Experience using AI tools such as ChatGPT, Perplexity, Canva AI, or similar platforms as part of a creative workflow • Experience with photography, videography, or video editing • Familiarity with SEO, GEO, and content optimization concepts • Experience with platforms such as Shopify, Magento, or WordPress Benefits: • Comprehensive health, wellness, and dental benefits package • Engaging weekly team social events and Happy Hours • Access to unlimited healthy food, snacks, and coffee • Continuous learning and growth opportunities to nurture your professional development • Supportive and collaborative team environment that encourages growth • Enjoy a modern and upscale downtown Ottawa office space • Flexible hybrid work options for a balanced work-life experience Inclusion and Diversity: At CanadaWheels, we are dedicated to fostering an inclusive and diverse work environment where all employees feel valued, heard, and supported. We strongly encourage applications from Indigenous individuals, individuals from racialized communities, people with disabilities, LGBTQ+ individuals, and those with intersectional identities. If you require accommodations during the recruitment process, please inform us so that we can ensure your full participation. Application Details: Please include your preferred pronouns in your application (e.g., she/her/hers, he/him/his, they/them/theirs). We look forward to receiving your application and exploring the opportunity to welcome you to the CanadaWheels team.

The Digital Content Specialist will create, manage, and publish content across various social media platforms while collaborating with internal teams on campaigns and promotions. This role also involves capturing and editing short-form video content and supporting website content updates.

Candidates should have 2+ years of experience in digital content, social media, or marketing, with strong skills in content creation and social media management. Familiarity with tools like Canva and Adobe Creative Suite, as well as a passion for digital content and e-commerce, is essential.

• Comprehensive Health Benefits • Wellness Benefits • Dental Benefits • Continuous Learning Opportunities • Team Social Events • Flexible Hybrid Work Options

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Digital Content
• Social Media
• Marketing
• Content Creation
• Video Editing
• Copywriting
• Organizational Skills
• Collaboration
• E-commerce
• AI Tools
• Photography
• Videography
• SEO
• Content Optimization
• Adobe Creative Suite
• Canva

• Marketing
• Creative & Media
• Technology

Expérience minimale

2+ ans

Postuler avant le

8 nov. 2026

Langue de l’offre

anglais

Heures de travail

40 heures par semaine

Niveau d’expérience

Entry level

Mode de candidature

La candidature directe est offerte