Paid Media Specialist

Résumé du poste

The Paid Media Specialist will manage day-to-day media buying across Google and Meta platforms for a portfolio of clinics. They are responsible for launching campaigns, optimizing performance based on key metrics, and reporting insights to internal teams and partners.

Détails du poste

Position Overview: We're looking for a Paid Media Specialist to run day-to-day media buying in-platform across Google Ads and Meta Ads. Reporting to the Director of Growth Marketing, you'll deploy, optimize, and report on campaigns for a portfolio of 10–15 CPP clinics, working alongside our marketing strategy team to turn agreed plans into live, performing campaigns. This is a hands-on execution role inside a defined system. Media strategy and budget allocation are set collaboratively. Your focus is making the campaigns work: clean builds, disciplined optimization, and clear reporting that helps clinic partners understand their performance. This is a hybrid role, and the successful candidate is required to be in the Montreal office on Monday, Tuesday, and Thursday. Key Responsibilities * Build, launch, and manage paid campaigns across Meta and Google for 10–15 clinics . * Optimize accounts against efficiency and volume targets: bids, budgets, audiences, creative rotation, and search terms. * Monitor pacing and delivery, and flag issues early. * Interpret automated performance reporting and translate it into clear insights for internal teams and clinic partners. * Contribute to network-wide testing: run structured tests across comparable clinics and help build learnings that scale across the portfolio. * Partner with the marketing strategy team and Head of Growth to translate campaign plans into in-platform execution. Qualifications: * 1 to 3 years of agency or in-house media buying experience * Working knowledge of both paid social and paid search, with hands-on time in Meta Ads Manager and Google Ads * Comfortable with performance metrics (CPA, CPL, CTR, ROAS) and able to explain what's driving them * Organized and detail-oriented — this role runs many accounts in parallel, so consistency matters more than flash * Clear communicator, comfortable presenting numbers to non-media stakeholders1–3 years of agency or media buying experience with a strong understanding of performance metrics. Benefits: * Competitive salary and performance-based incentives. * Comprehensive training and development opportunities. * Access to medical aesthetics treatments at discounted rates. * Dynamic and supportive work environment with opportunities for career advancement.

Ce que vous ferez

The Paid Media Specialist will manage day-to-day media buying across Google and Meta platforms for a portfolio of clinics. They are responsible for launching campaigns, optimizing performance based on key metrics, and reporting insights to internal teams and partners.

Exigences

Candidates must have 1 to 3 years of agency or in-house media buying experience with hands-on knowledge of Meta Ads Manager and Google Ads. Strong analytical skills and the ability to communicate performance metrics to non-media stakeholders are essential.

Avantages

• Competitive salary • Performance-based incentives • Comprehensive training and development opportunities • Discounted medical aesthetics treatments • Supportive work environment

Compétences indiquées

• Analyse de données · Souhaitée
• Communication · Souhaitée

Autres compétences pertinentes

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Media buying
• Google Ads
• Meta Ads
• Campaign optimization
• Performance reporting
• Budget allocation
• Data analysis
• Communication
• Detail-oriented
• CPA
• CPL
• CTR
• ROAS
• Business Metrics
• Performance Reporting
• Paid Media
• Media Buying
• Aesthetic Medicine
• Contextual Advertising
• Training And Development
• Marketing
• Marketing Strategies
• Media Strategy
• Performance Metric
• Advertisement
• Detail Oriented

Domaines d’emploi

• Marketing
• Creative & Media
• Data & Analytics
• Paid Media Specialist
• Pay Per Click Specialist
• Advertising and Marketing Professionals
• Search Marketing Strategists
• Market Research Analysts and Marketing Specialists