Lifecycle Marketing Manager

Your role as Lifecycle Marketing Manager Reporting to Sally Habashy, Senior Director, Content and Member Marketing, the mission of the Lifecycle Marketing Manager is to build and run Dialogue's member marketing program, converting eligible members into active users and guiding them to the right care at the right time across Dialogue's programs. What you'll be doing Building and owning the member marketing roadmap across awareness, registration, engagement, and retention Developing the multi-channel strategy across digital (email, push, in-app) and offline channels, including ongoing awareness and personalized, trigger-based conversion journeys, and translating it into a prioritized plan the team can execute Supporting copy development for lifecycle channels as necessary Optimizing conversion at each lifecycle stage through structured experimentation, setting hypotheses, defining success thresholds, and turning results into learnings that improve future campaigns Managing project-level campaign budgets and optimizing marketing spend/resourcing across lifecycle tactics and tools Monitoring and owning program KPIs with accountability for leadership reporting Collaborating with the Member Marketing Specialist to ensure platform execution is grounded in the strategic brief and that performance signals feed back into roadmap decisions Managing cross-functional relationships with Product, Data, Customer Success, Member Experience, ServiceOps, and Finance to keep the program well-informed and drive results We'd love to hear from you if you have 8+ years of proven experience in B2C lifecycle marketing or member engagement marketing, with hands-on knowledge of trigger-based marketing, audience segmentation, and A/B testing Working experience with member engagement platforms or marketing automation tools (Braze, Iterable, Insider One, Klaviyo, or equivalent) A track record of working cross-functionally and influencing without direct authority Equally comfortable setting strategy and executing, from writing the brief to running initiatives end-to-end An experimental mindset, comfortable running structured tests, learning fast, and applying findings to improve the program over time Familiarity with AI tools to scale, automate, and accelerate marketing execution Experience using data and analytics to inform program decisions and turn campaign results into clear recommendations At Dialogue, your well-being is our priority Taking care of others also means taking care of our team! Depending on your role and employment status, you could have access to the following benefits: Access to the Dialogue app and virtual mental health support for you and your family Fully funded insurance, a health spending account, dental coverage, and fitness reimbursement 4 weeks vacation, 9 wellness days, and 1 volunteer day Hybrid work: 3 days/week in our Montreal or Toronto offices, excluding remote roles Work abroad up to 4 weeks/year Incentive plans, referral bonuses & RRSP matching Learning via Coursera, external training budget & mentorship Optional parental leave top-up

The Lifecycle Marketing Manager will build and own the member marketing roadmap to drive registration, engagement, and retention across various channels. They will manage campaign budgets, optimize conversion through structured experimentation, and collaborate cross-functionally to ensure strategic alignment.

Candidates must have 8+ years of experience in B2C lifecycle marketing with hands-on expertise in trigger-based campaigns and marketing automation tools. A proven track record of influencing cross-functional teams and using data to inform program decisions is essential.

• Dialogue app access • Virtual mental health support • Fully funded insurance • Health spending account • Dental coverage • Fitness reimbursement • 4 weeks vacation • 9 wellness days • 1 volunteer day • Work abroad up to 4 weeks per year • Incentive plans • Referral bonuses • RRSP matching • Coursera learning • External training budget • Mentorship • Parental leave top-up

• Analyse de donnéesSouhaitée

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Lifecycle marketing
• Member engagement
• B2C marketing
• Trigger-based marketing
• Audience segmentation
• A/B testing
• Marketing automation
• Braze
• Iterable
• Klaviyo
• Data analysis
• Campaign management
• Strategic planning
• Cross-functional collaboration
• Conversion optimization
• AI tools
• Multi-Channel Strategies
• Customer Success Management
• Accountability
• A/B Testing
• Analytics
• Audience Segmentation
• Business-To-Consumer
• Mental Health
• Finance
• Engagement Marketing
• Leadership
• Marketing
• Key Performance Indicators (KPIs)
• Marketing Automation
• Marketing Management
• Marketing Spending
• Project Management
• Mentorship
• Writing
• Brazing (Metal Work)
• Resourcing

• Marketing
• Management & Leadership
• Data & Analytics
• Customer Service & Support
• Lifecycle Marketing Manager
• Marketing Manager (General)
• Sales and Marketing Managers
• Marketing Managers

Expérience minimale

10+ ans

Langue de l’offre

anglais

Heures de travail

40 heures par semaine

Présence au bureau

3 jours par semaine