Marketing Manager

Your role as Marketing Manager Reporting to Sally Habashy, Senior Director, Content and Member Marketing, the mission of the Lifecycle Marketing Manager is to build and run Dialogue's member marketing program, converting eligible members into active users and guiding them to the right care at the right time across Dialogue's programs. Please note that this is a senior individual contributor role. What you'll be doing Building and owning the member marketing roadmap across awareness, registration, engagement, and retention Developing and executing the multi-channel member marketing strategy across digital (email, push, in-app, social, content, paid, gamification, partnerships) and offline channels, in collaboration with other team members Leading content creation for member marketing channels, executing directly or briefing freelance support as needed Optimizing conversion at each lifecycle stage through structured experimentation, setting hypotheses, defining success thresholds, and turning results into learnings that improve future campaigns Managing project-level campaign budgets and optimizing marketing spend/resourcing across lifecycle tactics and tools Monitoring and owning program KPIs with accountability for leadership reporting Collaborating with the Member Marketing Specialist to ensure platform execution is rooted in and aligned with the member marketing roadmap, and that performance signals feed back into roadmap decisions Managing cross-functional relationships with Product, Data, Customer Success, Member Experience, ServiceOps, and Finance to keep the program well-informed and drive results We'd love to hear from you if you have 8+ years of proven experience in B2C lifecycle marketing or member engagement marketing, with hands-on knowledge of trigger-based marketing, audience segmentation, and A/B testing Proven experience executing B2C marketing across multiple channels (content, social, partnerships, or paid) Working experience with member engagement platforms or marketing automation tools (Braze, Iterable, Insider One, Klaviyo, or equivalent) A track record of working cross-functionally and influencing without direct authority Equally comfortable setting strategy and executing, from writing the brief to running initiatives end-to-end An experimental mindset, comfortable running structured tests, learning fast, and applying findings to improve the program over time Familiarity with AI tools to scale, automate, and accelerate marketing execution Experience using data and analytics to inform program decisions and turn campaign results into clear recommendations At Dialogue, your well-being is our priority Taking care of others also means taking care of our team! Depending on your role and employment status, you could have access to the following benefits: Access to the Dialogue app and virtual mental health support for you and your family Fully funded insurance, a health spending account, dental coverage, and fitness reimbursement 4 weeks vacation, 9 wellness days, and 1 volunteer day Hybrid work: 3 days/week in our Montreal or Toronto offices, excluding remote roles Work abroad up to 4 weeks/year Incentive plans, referral bonuses & RRSP matching Learning via Coursera, external training budget & mentorship Optional parental leave top-up

The Lifecycle Marketing Manager will build and own the member marketing roadmap to drive awareness, registration, engagement, and retention. They will lead multi-channel strategy execution, manage campaign budgets, and collaborate cross-functionally to optimize conversion and program performance.

Candidates must have 8+ years of experience in B2C lifecycle marketing or member engagement with hands-on knowledge of marketing automation tools. A proven track record of cross-functional influence, data-driven decision-making, and an experimental mindset is required.

• Dialogue app access • Virtual mental health support • Fully funded insurance • Health spending account • Dental coverage • Fitness reimbursement • 4 weeks vacation • 9 wellness days • 1 volunteer day • Hybrid work • Work abroad up to 4 weeks/year • Incentive plans • Referral bonuses • RRSP matching • Coursera learning • External training budget • Mentorship • Parental leave top-up

• Gestion de projetSouhaitée

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Lifecycle marketing
• Member engagement
• B2C marketing
• Trigger-based marketing
• Audience segmentation
• A/B testing
• Content strategy
• Marketing automation
• Braze
• Iterable
• Klaviyo
• Data analytics
• Project management
• Cross-functional collaboration
• AI tools
• Strategic planning
• Customer Success Management
• Business-To-Consumer (B2C) Marketing
• Accountability
• A/B Testing
• Analytics
• Audience Segmentation
• Business-To-Consumer
• Mental Health
• Content Creation
• Finance
• Engagement Marketing
• Gamification
• Leadership
• Marketing
• Marketing Strategies
• Key Performance Indicators (KPIs)
• Marketing Automation
• Marketing Channel
• Marketing Management
• Marketing Spending
• Project Management
• Mentorship
• Brazing (Metal Work)
• Resourcing

• Marketing
• Management & Leadership
• Data & Analytics
• Marketing Manager
• Marketing Manager (General)
• Sales and Marketing Managers
• Marketing Managers

Expérience minimale

10+ ans

Langue de l’offre

anglais

Heures de travail

40 heures par semaine

Présence au bureau

3 jours par semaine