Freelance B2B Paid Media Specialist

Résumé du poste

Manage and optimize paid media campaigns across platforms like LinkedIn, Meta, and Reddit to support B2B demand generation objectives. Collaborate with the internal team to execute display and ABM strategies while providing strategic recommendations for performance improvement.

Détails du poste

We’re looking for an experienced Senior B2B Paid Media Specialist to support the paid social and display strategy and execution for an established B2B technology company. This is a hands-on role for someone who can work directly within advertising platforms, continuously optimise campaign performance, and bring strategic recommendations to the wider Demand Generation team. Engagement Details Freelance / contract 10–20 hours per week Potential 12-month engagement Responsibilities Manage and optimise campaigns across LinkedIn, Meta/Facebook and Reddit. Manage paid display and ABM activity across platforms such as 6sense and StackAdapt. Monitor budgets, pacing, bids and campaign performance. Build campaigns using creative and copy supplied by internal teams. Identify testing and optimisation opportunities to improve performance. Support conversion tracking, measurement and reporting. Provide strategic recommendations while remaining actively hands-on in campaign execution. Explore opportunities across programmatic display, CTV and podcast advertising. Partner with the Demand Generation team to align paid media with pipeline objectives. Requirements Strong B2B SaaS or B2B technology paid media experience. Hands-on expertise with LinkedIn Ads and Meta Ads. Strong understanding of B2B demand generation and full-funnel marketing. Experience managing and optimising meaningful paid media budgets. Strong analytical, optimisation, and communication skills. Experience with Reddit, 6sense, StackAdapt, programmatic, CTV or podcast advertising is highly desirable.

Ce que vous ferez

Manage and optimize paid media campaigns across platforms like LinkedIn, Meta, and Reddit to support B2B demand generation objectives. Collaborate with the internal team to execute display and ABM strategies while providing strategic recommendations for performance improvement.

Exigences

Requires strong experience in B2B SaaS or technology paid media with hands-on expertise in LinkedIn and Meta Ads. Candidates must possess a deep understanding of full-funnel marketing and strong analytical skills to manage and optimize advertising budgets.

Compétences indiquées

• Analyse de données · Souhaitée

Autres compétences pertinentes

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Paid Media
• B2B Marketing
• SaaS
• LinkedIn Ads
• Meta Ads
• Demand Generation
• Campaign Optimization
• Budget Management
• Conversion Tracking
• ABM
• 6sense
• StackAdapt
• Programmatic Display
• CTV
• Podcast Advertising
• Data Analysis
• Business To Business
• Software As A Service (SaaS)
• Communication
• Marketing
• Advertisement

Domaines d’emploi

• Marketing
• Technology
• Software
• Data & Analytics
• Consulting
• Paid Media Specialist
• Communications Campaign Manager
• Advertising and Public Relations Managers
• Public Relations Managers