Emayanath Selvanayagam

Sales and business development leader with 28+ years of experience directing revenue growth, business development, merchant acquiring, and banking alliance functions across the fintech, education, and retail sectors. Skilled at building and leading multi-state sales teams, negotiating channel and banking partnerships, and translating market and competitor analysis into pricing and product-mix strategy. Consistent record of managing large-scale retail and franchise networks, from team recruitment and training through P&L and inventory oversight, with a 9-year tenure as Associate Vice President of Sales demonstrating stability and sustained performance in a single leadership mandate.

• Microsoft Excel
• Microsoft Office
• Microsoft Outlook
• Microsoft Word

1. Associate Vice President – Sales, South India

   Skilworth Technologies Pvt. Ltd. (Bijlipay)

   mars 2016 to mars 2025

   • Directed a regional sales team of 130+ across Tamil Nadu, Kerala, and Karnataka to achieve assigned revenue targets • Oversaw sales and after-sales service operations for POS EDC terminals across Chennai, the rest of Tamil Nadu, Kerala, and Karnataka • Maintained MIS and sales databases to support budgetary and strategic reviews with senior management • Conducted market and competitor analysis to inform product mix, pricing strategy, and sales forecasting, contributing to 15% improvement in sales planning effectiveness. • Managed inventory operations, including stock indenting and merchandise restocking, across the region • Sustained a 9-year leadership mandate — the longest single tenure in the career history • Delivered training, coaching, and performance appraisals to drive sales volume achievement across the team • Built and sustained client and channel relationships to secure repeat business and resolve service issues

2. Area Sales Manager

   Pine Labs Pvt. Ltd.

   févr. 2015 to mars 2016

   • Directed sales and after-sales service operations for POS EDC terminals across the Chennai region • Maintained MIS and sales databases reflecting sales and customer service trends for management review • Conducted market and competitor analysis to support product mix and pricing decisions • Independently managed the Chennai POS portfolio, driving 20% growth before transitioning to a multi-state leadership role. • Managed inventory, team performance, and client/partner relationships, overseeing stock restocking and indenting, team training and appraisals, and customer engagement to support repeat business.

3. City Head – Tamil Nadu

   CK's Edvantage Education Pvt. Ltd. (Manhattan Review)

   mars 2014 to févr. 2015

   • Directed city-wide sales, marketing, brand building, business development, and institutional tie-ups • Conducted market and competitor analysis to guide product mix, pricing, and forecasting • Tracked performance against key success metrics while identifying and mitigating business plan risks • Led a team of 32 executives across 2 Chennai branches, overseeing sales and after-sales service • Managed customer relationships and resolved service issues, improving customer satisfaction by 25%.

4. Area Manager

   Manya Education Pvt. Ltd. (The Princeton Review)

   juill. 2011 to mars 2014

   • Headed brand building, business development, marketing operations, and institutional tie-ups across Tamil Nadu • Conducted market and competitor analysis to guide product mix, pricing, and forecasting • Tracked performance against key success metrics while identifying and mitigating business plan risks • Managed customer relationships through timely resolution of queries and service issues • Directed the largest branch network and executive team of the career to date — 9 branches and 56 executives statewide

5. Marketing Manager

   FitnessOne Group India Ltd.

   juin 2010 to juill. 2011

   • Directed brand building, business development, and marketing operations • Tracked performance against key metrics while identifying and mitigating business plan risks • Managed customer relationships through timely resolution of service issues • Oversaw backend operations and quality standards across a 47-outlet network (32 clubs and 15 showrooms)

6. Area Manager

   Cravatex Limited (Proline Fitness)

   janv. 2008 to juin 2010

   • Led sales and after-sales service operations across 8 stores, leading a team of 32 executives across Tamil Nadu • Identified process gaps and conducted training programs to strengthen operational efficiency; mentored new associates • Maintained MIS and databases tracking sales and customer service trends for management review • Conducted market and competitor analysis to guide product mix and pricing strategy • Designed and executed promotional campaigns and marketing initiatives to increase footfall and profitability • Managed dispatch, logistics, and inbound/outbound inventory control, coordinating across internal and external stakeholders • Prepared and maintained profit & loss accounts, budgets, and sales/financial reports • Managed daily cash handling and prepared credit, sales, cash, and stock closing reports • Oversaw inventory management, including stock indenting and FIFO controls • Delivered training and performance appraisals to achieve sales volume targets • Built client and associate relationships to secure repeat business • Managed end-to-end commercial operations spanning inventory, logistics, cash management, and financial reporting

7. Business Development Manager

   FitnessOne Group India Ltd.

   avr. 2005 to janv. 2008

   Chennai

   • Grew operational scope from a 19-club network in this role to 47 outlets in the subsequent Marketing Manager position

8. Territory Manager – Sales

   Oxigen – India Prepaid Services Pvt. Ltd.

   déc. 2001 to avr. 2005

   • Coordinated RMU onboarding and network development across assigned markets. • Recruited, trained, and managed performance of a team of 22 sales officers • Built and managed sales coverage across 17 RMUs and 17 dealers spanning South India

9. Senior Marketing Executive

   Modi Telecommunication Ltd.

   févr. 1999 to déc. 2001

   Chennai

10. Front Office Executive

    Southern Auto Center – Hero Honda Dealer

    juill. 1997 to févr. 1999

1. New College

   Bachelor of Science, Physics

   Chennai

   1997

2. Tamil Nadu Advanced Technical Training Institute (TATTI)

   Diploma in Computer Hardware (DCH), Computer Hardware

   Chennai

   1994