Senior CRO & Lifecycle Strategist

Who We Are: At Escend Media, we help D2C brands implement retention strategies that increase profit and drive customer retention. We want to be the ‘who’ behind funnels that people ask ‘dannngg, who designed that’. What We Do: We help 7, 8 and 9 figure ecommerce businesses develop, optimize and scale their owned media marketing efforts. Whether they are just looking to launch post-purchase funnels, they need to really refine what they are currently doing or they need someone to take post-purchase strategy off their shoulders, we’re here to help them so that they can focus on running the business. Our clients are leaders in their industry and have built strong relationships with the customers they serve. Our job is to ensure that their brand image stays consistent online and offline and, more importantly, that their business is growing. Summary of The Position: As a Post-Purchase Strategist, you will be responsible for building the strategy, analyzing & reporting on the results, and optimizing the strategy for post-purchase upsell funnels, primarily utilizing platforms like Aftersell. You will own the strategic direction of each client’s post-purchase experience, including offer selection, offer sequencing, pricing and incentives, positioning, copy, creative direction, segmentation, and the testing roadmap. You are the last line of communication between our team and our clients. You give the final go-ahead on strategy, copy and design, and correspond with clients to ensure highly relevant and effective post-purchase offers. You will work closely with a copywriter, a designer and a Post-Purchase Implementation Specialist. While you don’t need to ‘be’ a copywriter, designer or implementation specialist, you need to be proficient with all three disciplines and able to spot ‘great’ from ‘good’ from ‘bad’. The Implementation Specialist is responsible for building and setting up the funnels; you are responsible for deciding what should be built, why it should be tested, and how success will be measured. Our Culture: No one is bigger than the team We don’t make excuses, we take responsibility Innovate everywhere Communicate. Communicate. Communicate. We have a culture of open communication. Required Skills: Minimum of 2 years of experience in a similar strategy or optimization role Minimum of 2 years of experience working with ecommerce brands Nice to have: experience building and optimizing post-purchase upsell strategies Strong understanding of ecommerce metrics and their impact on business growth, including AOV, CLTV, ROAS, RPV and PPV Demonstrated expertise in A/B testing methodologies, test prioritization and data-driven optimization Experience analyzing performance data and translating insights into clear, actionable strategies Experience copywriting for ecommerce brands and reviewing copy against brand standards Strong understanding of mobile UI/UX best practices for ecommerce Experience with project management software like Clickup Excellent attention-to-detail, organizational skills and ability to prioritize workload Excellent communication skills (written and verbal), including the ability to articulate complex ideas clearly to clients Approach each day with a sense of urgency and purpose Responsibilities: Build and optimize the post-purchase funnel strategy for clients, with a focus on increasing AOV, CLTV and incremental profit. Strategize with clients to improve post-purchase performance and correspond with them regularly to plan, present and align on strategy. Develop and maintain a systematic testing roadmap across product selection, offer sequencing, offer and pricing structures, pricing angles, copywriting, psychological angles, user interface (UI) optimization and customer segmentation. Prioritize tests based on expected impact, statistical confidence, client goals, inventory constraints and customer relevance. Analyze & report on performance on a weekly & monthly basis, identifying both insights and the next best actions. Monitor and analyze key performance indicators (KPIs) such as Acceptance Rate, AOV Lift, Incremental Profit/Session, Upsell Conversion Rate, Revenue Per Visitor (RPV) and Profit Per Visitor (PPV). Help to establish a standard set of KPIs, reporting cadences and success criteria for clients. Translate strategy, test hypotheses and creative direction into clear briefs for the Post-Purchase Implementation Specialist, copywriter and designer. Coordinate with graphic designers to get new funnel templates designed, and review and provide feedback on all copy & designs prior to sending to a client. Partner with the Post-Purchase Implementation Specialist during pre-launch QA to ensure the build, customer journey, segmentation logic, mobile experience and test setup align with the intended strategy. Identify and avoid common pitfalls such as the ‘Wall of Text’ error and the ‘Irrelevance’ trap, focusing on clear value propositions and relevant offers. Leverage customer data, loyalty programs, subscriptions and other add-ons to enhance post-purchase strategies and maximize incremental revenue. Continuously refine and improve post-purchase strategies based on performance data, client learnings and evolving market trends. Perks: Flexible working hours Remote working Room to grow - we're an early stage start up with a proven track record Competitive compensation Work with some amazing brands This Role Is Perfect for You If… You love working as a team. You are a self-starter. You can work under pressure. You have exceptional communication skills. You are results/outcome driven. You enjoy turning data into practical decisions and clear next steps. You have a ‘can-do’ attitude. If “that’s not my job” isn’t in your vocabulary, you’ll fit in great! This Role is NOT the Right Fit For You If You Are… A ‘me first’ type of person. Not a self-starter. Not a ‘people person’. Problem driven, not solution oriented. If you complain about problems/issues/bottlenecks, without proposing a solution, this is not for you. Looking for a typical 9-5. If you hate Mondays, this is not for you. We’re a mission-driven company who are all about changing the lives and businesses that we work with. If we have something that needs to get done, we’ll have all hands on deck. Sometimes you might have to work late but sometimes you’ll get the afternoon off; it’s not all work no play, but we’re here to help businesses grow!

Develop and optimize post-purchase upsell funnel strategies to increase AOV, CLTV, and incremental profit for ecommerce clients. Manage the end-to-end strategic direction, including testing roadmaps, performance reporting, and coordinating with creative teams.

Requires at least 2 years of experience in a strategy or optimization role working with ecommerce brands. Candidates must possess strong expertise in A/B testing, ecommerce KPIs, and the ability to translate data into actionable growth strategies.

• Flexible working hours • Remote working • Career growth opportunities • Competitive compensation

• Analyse de donnéesSouhaitée
• Gestion de projetSouhaitée

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Conversion Rate Optimization
• Lifecycle Strategy
• A/B Testing
• Ecommerce Metrics
• Copywriting
• UI/UX Design
• Data Analysis
• Project Management
• Customer Segmentation
• Post-Purchase Strategy
• Strategic Planning
• Client Communication

• Marketing
• Data & Analytics
• Consulting
• Sales
• Creative & Media

Expérience minimale

2+ ans

Langue de l’offre

anglais

Heures de travail

40 heures par semaine

Niveau d’expérience

Mid-Senior level

Mode de candidature

La candidature directe est offerte