Marketing Officer - AppD/Temporary Assignment

Note: This is for 1 Regular Full-Time temporary vacancy until December 17, 2027. This position is a hybrid work schedule. This position is deemed a critical replacement vacancy. Applicants who previously applied to this posting are already under consideration - please do not re-apply. Only new applications will be reviewed. Why this Role is Important Reporting to the Director, Global Marketing and Digital Experience, the Marketing Officer is a resource for college initiatives requiring marketing consulting and support. The incumbent is responsible for developing, executing, and optimizing comprehensive strategic marketing plans for a portfolio of products, audiences and departments. The incumbent directly contributes to the strategic mandate of the College with a focus on supporting enrolment growth. The incumbent collaborates with internal stakeholders to develop and implement targeted marketing strategies and advises portfolio clients on tactics and solutions to solve various marketing problems. They also play a vital role in the development of the annual marketing plan, leading the development of marketing campaigns, regularly conducting market research and analyzing data to inform decisions and champion the College brand. How You’ll Make An Impact Generates Marketing Strategies and Outcomes Develop comprehensive marketing plans aligned with the College’s vision, mission, values, and strategic objectives Plan and coordinate market research; compile customer data, collect and analyze secondary data sources and needs analyses Build advertising strategies aligned with timing, frequency, and sequencing of activity at key times in the customer journey Advise clients on strategic marketing direction and techniques as they relate to college-wide objectives Collaborate with the marketing team and clients to ensure best practices are being met in all marketing plans, coordinated with other marketing campaigns and aligned with the College’s brand strategy Exhibit comprehensive knowledge of the College’s product and services Delivers Service-Based Project and Portfolio Management Develop a thorough understanding of the clients’ position in the market, their product/service, points of difference and competitive landscape Coordinate and lead client meetings to evaluate needs and manage all aspects of marketing projects Establish and build strong working relationships with leaders at all levels Provide marketing solutions and manage the workflow of resulting campaigns, research, reports, and projects/events Regularly engages clients on changing markets and new marketing opportunities Coordinate the asset development process by gathering requirements from stakeholders, assessing audience needs, developing content and creative briefs Guides Creative Services on the application of the creative brief Provides regular communication to client on project status, guides feedback on creative or content changes, and seeks approval throughout the workflow process Prepare and present multi-media marketing presentations Researches vendor options (i.e. print production, event displays, advertising) Identifies vendors and manages the RFQ process, review final products and approve on behalf of clients Utilizes Marketing Software and Techniques for Campaign Management Leverages CRM tool, techniques, and data to investigate, research and develop custom solutions to address strategic enrolment management needs Executes email marketing and advertising using marketing automation software and leverages data to analyze performance and determine future recommendations Consults with CRM Marketing Officers to analyze marketing campaign needs and suggests potential solutions leveraging CRM functionality in an effort to meet campaign goals Oversees Campaign Data and Assigned Promotional Budgets Consults with the Digital Team to analyze and interpret active or completed campaign performance to inform optimization strategies, post-campaign marketing recommendations and meet strategic objectives Executes and presents formal campaign reports summarizing results and recommendations to stakeholders Manages annual promotional budgets by creating an annual marketing plan that includes a budget of tactical expenses, monitoring progress, reconciling transactions and reporting on budgetary activity to ensure spend aligns with (e.g. is not above or below) allocated amounts set by the Senior Manager, and adheres to the College’s purchasing policies Supports College Corporate Events Provides support for event set up, tear down, and event day activities, for RBM and Corporate events May participate and communicate with event attendees (prospective students, parents, and supporters) by providing information (i.e. program/course selection, benefits of attending Fanshawe, available supports) Will require travel What You'll Bring Post-secondary 3 year diploma/degree or equivalent in an Marketing or Communications Minimum 5 years of related work experience in marketing, advertising, or related fields Strong project management skills and experience managing multiple projects simultaneously Proven track record of developing and executing successful marketing campaigns, including digital, social media and traditional advertising. Excellent communication skills, including the ability to write compelling copy and present ideas to both internal and external stakeholders Knowledge and experience with marketing automation platforms and experience with email marketing and lead generation campaigns Strong analytical skills and ability to make data-driven decisions Ready to Apply? If you’re ready to strengthen our student experience and contribute to something bigger — we’d love to hear from you. Submit your application by the specified closing date. Fanshawe College uses Workday to manage recruitment and hiring processes. Fanshawe College uses Workday to manage recruitment and hiring processes. Educational Credentials While transcripts are not required for the interview, they are mandatory as a condition of employment. Equity, Diversity and Inclusion Fanshawe College is an equal opportunity employer. We are committed to equity, value diversity, and welcome applicants from diverse backgrounds. Accommodation Fanshawe College provides accommodations to job applicants with disabilities throughout the hiring process. If a job applicant requires an accommodation during the application process or through the selection process, the hiring manager and the recruiter leading the recruitment will work with the applicant to meet the job applicant’s accommodation needs. Accommodation requests per the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act can be emailed to: [email protected] Land Acknowledgement Fanshawe College would like to acknowledge and honour the Anishinaabe, Lotinuhsyuní and Lenape people of southwestern Ontario as the traditional owners and custodians of the lands and waterways where Fanshawe College is located. We thank all applicants for their interest; however, only those chosen for an interview will be contacted.

The Marketing Officer develops and executes strategic marketing plans to support enrollment growth and college initiatives. They collaborate with internal stakeholders to manage campaigns, analyze performance data, and oversee promotional budgets.

Requires a 3-year diploma or degree in Marketing or Communications and at least 5 years of related experience. Candidates must demonstrate strong project management skills and proficiency with marketing automation and CRM platforms.

• Analyse de donnéesSouhaitée
• Social Media MarketingSouhaitée
• Gestion de projetSouhaitée
• CRM ToolsSouhaitée
• Stakeholder ManagementSouhaitée

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Strategic Marketing Planning
• Market Research
• Project Management
• Digital Advertising
• CRM Tools
• Marketing Automation
• Email Marketing
• Data Analysis
• Budget Management
• Copywriting
• Lead Generation
• Stakeholder Management
• Creative Brief Development
• Vendor Management
• Social Media Marketing
• Campaign Optimization

• Marketing
• Education
• Management & Leadership
• Creative & Media
• Consulting

Formation minimale

Diplôme collégial

Expérience minimale

5+ ans

Postuler avant le

26 sept. 2026

Langue de l’offre

anglais

Heures de travail

40 heures par semaine

Niveau d’expérience

Mid-Senior level