Manager, Media Performance - Programmatic Display/Video and DSP buying

An Initial AI Screening will be conducted for this role. Contract Duration: 1 year contract Typical Day in Role: Programmatic Execution: Manage day‑to‑day operations of Programmatic campaigns, including audience selection, inventory and supply‑path strategy, bidding approaches, creative versioning/testing, frequency management, and data activation to maximize performance. Performance Optimization: Continuously monitor pacing, delivery, and efficiency to achieve KPIs across Canadian Banking, Global Wealth Management, and Global Banking & Markets. Optimize toward reach‑qualified audiences, conversion events, and full‑funnel measurement metrics. Data & Audience Strategy: Leverage first‑party, second‑party, and third‑party data segments to build targeted and high‑intent audience strategies. Partner with Analytics and Martech teams to integrate new data sources, refine signals, and evaluate attribution insights. Budget & Investment Management: Support budget allocation, pacing, monthly/quarterly forecasting, and spend optimization across Programmatic channels. Ensure investments align with performance expectations and business objectives. Measurement, Reporting & Insights: Track KPIs, analyze campaign performance across DSPs, and deliver actionable insights on creative, supply path, audience quality, and conversion behaviors to help guide strategy and optimizations. Innovation & Best Practices: Stay current on industry trends, DSP updates, identity solutions, brand‑safety tools, verification technologies, and emerging channels (CTV, Digital Audio, Native, etc.) to continuously improve performance. Compliance & Risk Management: Ensure all Programmatic activities comply with internal controls, brand guidelines, regulatory requirements, and the Bank’s risk management framework, including adherence to privacy and data‑usage policies. Champion Culture & Values: Contribute to an inclusive, customer‑focused, and high‑performance team environment aligned with Scotiabank’s values of accountability, passion, integrity, and respect. Must Have Skills: 5–6 years of experience in a performance marketing lead position, with hands‑on expertise in Programmatic Display/Video and DSP buying. Proven success managing data‑driven campaigns that deliver measurable business results. Proficiency with major DSPs (e.g., DV360, The Trade Desk), ad verification tools, and audience data platforms. Strong analytical skills and familiarity with A/B testing, incrementality evaluation, attribution modeling, and performance reporting. Nice-To-Have Skills: Advanced degrees certifications (e.g., DV360, Amazon, TTD certifications, IAB accreditations) considered strong assets. Strong understanding of digital performance metrics, conversion funnel behavior, identity frameworks, and customer acquisition strategies. Passion for innovation and staying ahead of Programmatic trends and platform evolutions. Soft Skills Required: Exceptional communication, prioritization, and time‑management skills, with a track record of operating effectively in fast‑paced, regulated environments. Experience enabling capability uplift through training and knowledge transfer, including delivery of technical training sessions using virtual collaboration platforms. Oversight of high‑quality technical documentation, including enterprise architecture diagrams, standards, configuration guidelines, operational procedures, and runbooks. Proven ability to prepare executive‑level communications, including technical briefings, decision papers, and risk summaries tailored for senior leadership, governance forums, and regulators. Education: Bachelor’s degree in Marketing, Business, or related field; FP Inc. is committed to creating an inclusive environment where all team members and clients feel like they belong. In accordance with the requirements set out in the Employment Standards Act, FP Inc. hereby declares that AI is utilized in the screening process for this position. We seek applicants with a wide range of abilities, and we provide an accessible candidate experience. We advocate for you and welcome anyone regardless of race, colour, religion, national origin, sex, physical or mental disability, or age.

Manage day-to-day programmatic campaign operations, including audience selection, bidding strategies, and performance optimization across banking sectors. Oversee budget allocation, measurement reporting, and compliance with risk management frameworks to maximize business results.

Requires 5-6 years of experience in performance marketing with hands-on expertise in major DSPs and data-driven campaign management. A bachelor's degree in Marketing or Business is required, along with strong analytical and executive communication skills.

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Programmatic Display
• Programmatic Video
• DSP Buying
• DV360
• The Trade Desk
• Performance Marketing
• Audience Strategy
• A/B Testing
• Attribution Modeling
• Budget Management
• KPI Tracking
• Data Activation
• Ad Verification Tools
• Conversion Funnel Optimization
• Technical Documentation
• Executive Communication

• Marketing
• Creative & Media
• Data & Analytics
• Management & Leadership
• Finance & Accounting

Formation minimale

Diplôme professionnel

Expérience minimale

5+ ans

Postuler avant le

4 sept. 2026

Langue de l’offre

anglais

Heures de travail

40 heures par semaine

Niveau d’expérience

Mid-Senior level