Marketing Program Coordinator

ABOUT THE ROLE We are seeking a commercially driven and hands-on Marketing Co-ordinator to lead the planning and execution of integrated marketing campaigns supporting GFT Technologies' Canadian business.. Based in Canada, this role operates within a global, matrixed environment, partnering closely with Canada marketing and sales leadership while collaborating with stakeholders across the US, APAC, Europe and Latin America. This is an end-to-end ownership role for a marketing professional who can translate business objectives into impactful campaigns — from strategy and planning through execution, performance tracking, and continuous optimization. KEY RESPONSIBILITIES Own the full campaign lifecycle: strategy, planning, briefing, execution, reporting, and optimization Design and deliver integrated B2B campaigns (digital, email, social, ads, media-buy, PR, and events) aligned to CA pipeline generation and revenue growth (give us a 2 page assignment describing their experience into campaigns ) Partner closely with Sales and Business stakeholders to ensure strong alignment between marketing initiatives and commercial objectives Manage and optimize campaigns within Pardot and Salesforce, ensuring clean data, accurate attribution, and actionable reporting Operate effectively in a matrix organization, collaborating across global teams (US, Europe, LATAM) Act as a marketing generalist, providing strategic input and constructively challenging stakeholders when needed Build and maintain strong cross-cultural relationships across regions and time zones Track, analyze, and communicate campaign performance to senior stakeholders Manage external agencies, vendors, and partners REQUIREMENTS 2 years of marketing experience in a B2B environment Excellent written and verbal communication skills in English and French. Proven track record of owning and delivering end-to-end campaigns independently Experience working in global, matrixed organizations Demonstrated ability to collaborate across multiple regions and cultures Hands-on experience with Pardot (minimum 1 year) Proficiency in Salesforce (minimum 1 year) Strong knowledge of Campaign performance tracking; Attribution models and Data management and hygiene Familiarity with digital marketing channels and tools SKILLS & ATTRIBUTES Strong commercial mindset, with the ability to link marketing activities to business outcomes Ability to influence without authority and work cross-functionally with a centralized marketing team. High level of cultural intelligence and stakeholder management skills Excellent organization and prioritization, managing multiple campaigns simultaneously Data-driven approach, using insights to inform decisions and optimize performance Self-starter with the ability to operate with autonomy and ambiguity HOW YOU'LL WORK This role sits within a matrixed, global structure. Day-to-day, you will: Report directly to the Head of Marketing in the Canada. Run campaigns that directly support Canada business objectives Collaborate regularly with peers in the marketing team in other international markets. Work with a high degree of autonomy and accountability.

The Marketing Program Coordinator will lead the end-to-end planning, execution, and optimization of integrated B2B marketing campaigns to support Canadian business objectives. This role involves close collaboration with global sales and marketing stakeholders to ensure alignment and effective performance reporting.

Candidates must have at least 2 years of B2B marketing experience, including hands-on proficiency with Pardot and Salesforce. Excellent communication skills in both English and French are required, along with a proven ability to manage campaigns in a global, matrixed environment.

• Analyse de donnéesSouhaitée
• CommunicationSouhaitée
• Gestion de projetSouhaitée

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Marketing strategy
• B2B marketing
• Campaign management
• Pardot
• Salesforce
• Digital marketing
• Data analysis
• Stakeholder management
• Project management
• Communication
• Performance tracking
• Attribution modeling
• Lead generation
• Vendor management
• Cross-cultural collaboration
• Attribution Modeling
• Influencing Skills
• Sales Leadership
• Self-Starter
• Accountability
• Pardot (CRM Software)
• Business Objectives
• Bilingual (French/English)
• Planning
• Business To Business
• Data Management
• Digital Marketing
• Sales
• Marketing
• Integrated Marketing Communications
• Intercultural Competence
• Matrix Management
• Social Media Advertising
• Stakeholder Management
• Verbal Communication Skills
• Collaboration
• Revenue Growth
• Prioritization

• Marketing
• Technology
• Consulting
• Management & Leadership
• Marketing Program Coordinator
• Advertising and Marketing Coordinator
• Business Services Agents Not Elsewhere Classified
• Advertising Sales Agents

Expérience minimale

2+ ans

Postuler avant le

1 sept. 2026

Langue de l’offre

anglais

Heures de travail

40 heures par semaine