Marketing Specialist

Marketing Specialist Full Time | GTA, Ontario | Salaried Employee Position Who is Grill Hero? Grill Hero is North America’s trusted brand for premium BBQ cleaning, repair, and maintenance services. What started as a small summer venture has grown into a franchise system operating across Canada and the United States. We help homeowners protect, maintain, and enjoy the outdoor cooking spaces where people come together. As Grill Hero continues to grow, we are building a more sophisticated, scalable marketing function to support our corporate locations, franchise partners, and continued expansion. We are looking for a hands on Marketing Specialist to help us build it. The Opportunity This is a senior individual contributor position for a marketer who wants to do more than manage agencies or build presentations. You will work directly with company leadership to plan, execute, measure, and continuously improve Grill Hero’s marketing. On any given week, you might: • Analyze marketing funnel performance • Build and send an email campaign • Capture and edit field content • Develop social media content • Update a landing page • Coordinate a seasonal promotion • Review paid advertising performance • Brief an external agency • Improve local SEO or Google Business Profiles • Build an AI assisted marketing workflow • Report on leads, CAC, revenue, and ROI The approximate work mix is: 60% hands on execution 25% analysis and optimization 15% planning, reporting, and partner coordination This is not currently a people management position. You will be supported by agencies, contractors, AI tools, and members of our internal team. What You’ll Do Content & Campaign Execution • Maintain the marketing and content calendar across social, email, website, local campaigns, and customer communications • Write, build, schedule, and execute email, reactivation, and promotional campaigns • Capture, edit, repurpose, and publish authentic photo and video content from our field teams, customers, services, and franchise network • Create and update website copy, landing pages, campaign assets, and promotional materials • Coordinate seasonal campaigns, offers, service launches, partnerships, and local initiatives Growth & Performance Marketing • Help develop annual, quarterly, and monthly marketing plans • Translate business objectives into traffic, lead, conversion, CAC, revenue, and ROI goals • Monitor performance across paid search, paid social, SEO, local search, email, website, referrals, and other acquisition channels • Identify performance gaps and recommend specific actions to improve results • Test messaging, offers, audiences, landing pages, channels, and customer journeys • Prioritize initiatives based on measurable revenue and profit impact rather than vanity metrics Conversion & Customer Growth • Improve website conversion, online booking, lead capture, calls to action, and follow up journeys • Work closely with our call centre and operations teams to connect marketing activity to booked jobs and completed revenue • Develop campaigns supporting repeat bookings, customer reactivation, repairs, memberships, commercial services, and customer lifetime value • Identify opportunities to generate demand in underpenetrated markets and seasonal periods Franchise & Local Marketing • Build repeatable campaigns, templates, calendars, and marketing playbooks for franchise partners • Support franchise launches, local partnerships, community initiatives, and market specific campaigns • Help franchise partners understand their marketing performance and priorities • Coordinate customer stories, reviews, before and after content, and other local marketing assets Marketing Systems, AI & Reporting • Maintain a practical weekly marketing dashboard connecting activity to business outcomes • Improve attribution across advertising, website traffic, leads, bookings, and operational systems • Use AI to improve research, reporting, campaign analysis, content development, repurposing, and repetitive workflows • Maintain human review to ensure marketing remains accurate, differentiated, authentic, and on brand • Help maintain marketing SOPs, templates, assets, documentation, and brand standards • Coordinate agency and external partner deliverables within company approved budgets and priorities What We’re Looking ForRequired • 3+ years of hands on marketing experience across digital, growth, content, lifecycle, performance, or integrated marketing • Experience personally building campaigns rather than only managing others who execute them • Strong writing, editing, communication, and content judgment • Experience creating and publishing social or video content • Experience with email marketing, websites, landing pages, or digital campaigns • Working knowledge of paid media, SEO, local search, social media, and marketing analytics • Evidence that your work has improved leads, conversion, revenue, CAC, or ROI • Strong organizational and project management skills • Practical experience using AI tools to improve marketing efficiency and quality • Willingness to spend time in the field capturing authentic customer and technician content Nice to Have Experience with: • Home services, franchises, multi location businesses, or seasonal businesses • Google Business Profiles and local SEO • Website or landing page conversion optimization • CRM, booking, call centre, or field service systems • Canva, CapCut, or Adobe tools • Marketing automation • Franchise or location level marketing programs • EOS What Success Looks Like Your performance will ultimately be measured by business outcomes, including: • Qualified leads • Cost per qualified lead • Customer acquisition cost • Website and booking conversion • Marketing sourced revenue • Return on advertising and marketing spend • Organic and local search growth • Customer reactivation and repeat bookings • Content consistency and effectiveness • Franchise participation in marketing programs • Marketing budget and agency performance We care less about how busy marketing looks and more about whether it generates measurable, profitable growth. Our HERO Values Honesty: We act with integrity, transparency, and accountability. Empathy: We care about our customers, franchise partners, and teammates. Reliability: We do what we say we will do. Openness: We seek feedback, adapt quickly, and continuously improve. Why Join Grill Hero? You will have the opportunity to help shape the marketing engine behind a growing North American service and franchise brand. This role offers significant exposure to leadership, meaningful responsibility, and the ability to see your work translate directly into customers, revenue, franchise performance, and company growth. As Grill Hero scales, there is also an opportunity for this position to develop into a broader marketing leadership role. Interview Process Initial interview with leadership In depth interview Practical marketing working session Reference checks Offer and next steps Candidates should be prepared to show examples of work they personally executed, the measurable results achieved, and how they use AI while maintaining originality, quality, and strong brand judgment.

The Marketing Specialist will plan and execute multi-channel marketing campaigns, focusing on content creation, lead generation, and performance optimization. They will also develop marketing playbooks for franchise partners and utilize AI tools to improve operational efficiency.

Requires 3+ years of hands-on experience in digital and growth marketing with a proven track record of improving ROI and conversion rates. Candidates must be proficient in content creation, marketing analytics, and the practical application of AI tools.

• Gestion de projetSouhaitée

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Digital Marketing
• Content Creation
• Email Marketing
• SEO
• Performance Marketing
• Social Media Management
• Marketing Analytics
• Project Management
• AI Tool Integration
• Copywriting
• Conversion Rate Optimization
• Local SEO
• Paid Media
• Campaign Execution
• Lead Generation
• Customer Acquisition Cost Analysis

• Marketing
• Sales
• Management & Leadership
• Creative & Media
• Data & Analytics

Expérience minimale

2+ ans

Postuler avant le

26 sept. 2026

Langue de l’offre

anglais

Heures de travail

40 heures par semaine

Niveau d’expérience

Entry level

Mode de candidature

La candidature directe est offerte