Brand Manager, Annabelle - Go-to-Market and Trade Marketing (14 month contract)

Located in Montreal, Quebec, the Canadian company Groupe Marcelle is a leader in the cosmetics industry. With the highest standards of quality and excellence, Groupe Marcelle develops, manufactures, and distributes care and makeup products and accessories with a portfolio of four brands: Marcelle, Watier, Annabelle and CW Beggs and Sons. At Groupe Marcelle we believe in an environment where passion can be expressed, creative minds lead to exceptional innovation, audacity and focus are a pillar of great success and acts of empowerment, collaboration and humanity are widely encouraged. Because our purpose is to “Cultivate beauty in our world”, we strive to care for you, people and the environment. We are looking for professionals who will exemplify these values and bring energy and commitment to results. Join a company with more than 350 employees in the cosmetics field and play a key role in the organization. Groupe Marcelle is currently looking for a Brand Manager, Annabelle - Go-to-Market and Trade Marketing for a temporary, full-time role (14-month contract). Reporting to the Senior Brand Manager, Annabelle, you will be responsible for developing trade marketing programs, including promotional strategy, in-store commercial support materials, displays, visuals, and product launch execution for the brand. You will also be responsible for managing various relationships with internal and external partners. A CAREER SIGNED GROUPE MARCELLE At Groupe Marcelle, we dare to grow together and fully invest ourselves to build a future worthy of our Canadian pride. Work Location 400 Sainte-Croix Avenue, Saint-Laurent Montreal (Quebec) Hybrid work mode – three (3) days per week in the office Why choose Groupe Marcelle? A growing Canadian company A stimulating environment where boldness, empowerment, and partnership are encouraged A human and committed team made up of passionate people moving forward together Benefits matching your talent Competitive base salary Flexible hours promoting work-life balance, including the possibility of leaving earlier on Fridays Medical and dental insurance Health and wellness spending account Retirement plan and Tax-Free Savings Account (TFSA) Telemedicine services Employee Assistance Program Performance bonuses Paid holidays during the Christmas season Paid time off for your birthday Employee discounts on all Groupe Marcelle products, including exclusive previews of new launches Free access to our on-site gym at headquarters Exclusive headquarters benefits Large free outdoor parking lot (paid indoor parking option available) Easily accessible by foot from Du Collège metro station YOUR RESPONSIBILITIES WILL BE Work with cross-functional teams on promotional products, considering market trends and consumer needs while supporting the portfolio and maintaining profitability Develop a strong promotional plan that will enable the brand to generate incremental profit Lead the end-to-end go-to-market strategy, from analysis and briefing to product development and post-mortem review Determine the optimal product mix and products to develop in support of brand and banner objectives In collaboration with cross-functional teams, develop best-in-class 360 plans to support promotional and launch executions, including displays and point-of-sale materials Develop strategies and recommendations tailored to each retailer Create brand-relevant promotional campaigns that help strengthen the core business and drive the sell-through of limited-edition items Manage program budgets and P&L Work on seasonal POS updates based on launches, including fixtures, hot spots, POS artwork, and related materials Create training materials for the sales team Create and present trade programs, launch plans, and promotional plans to internal teams and, occasionally, to retailers Closely monitor the competition, analyze the market, and track trends to identify opportunities and ensure the brand’s continued growth Develop post-campaign analyses to measure promotional effectiveness and identify opportunities for continuous improvement Work with the sales team to organize in-store events, COOP trade shows, and other related initiatives Work closely with the sales, purchasing, logistics, marketing, merchandising, and finance teams to develop and execute go-to-market and trade plans on time and within the prescribed budget. WE WOULD LIKE TO MEET YOU IF YOU HAVE A bachelor’s degree in communications and/or marketing, or any other related field 3 to 5 years of experience in go-to-market and trade marketing, ideally in cosmetics or another related consumer goods industry Knowledge of the Canadian cosmetics market, pharmacy retailers, and key global trends (an asset) Experience analyzing market data, such as Nielsen, and using sales analysis tools Strong analytical skills and the ability to synthesize data to develop clear and effective promotional strategies and go-to-market plans The ability to interpret financial data, including P&L, pricing analysis, and related metrics Proficiency with the Microsoft Office suite. AND IF YOU ARE Detail-oriented, thorough, and meticulous Organized, autonomous, and proactive Able to manage multiple priorities and tight deadlines effectively. The task and responsibilities listed above are summaries and indicatives. TO APPLY We invite interested individuals to use our online recruitment module by submitting an application to https://dayforcehcm.com/CandidatePortal/en-US/groupemarcelle. DIVERSITY AND INCLUSION Groupe Marcelle wants to offer equal employment opportunities to all. It invites women, members of visible and ethnic minorities, Aboriginals, and persons with disabilities to apply. Groupe Marcelle is also committed to pursuing the integration of diversity and making it a source of enrichment and pride for all its employees. The use of the masculine gender in this document refers to both men and women. Groupe Marcelle thanks all candidates for their interest; however only those selected to continue in the process will be contacted. To learn more about our company, feel free to visit our LinkedIn page: https://www.linkedin.com/company/groupe-marcelle

The Brand Manager is responsible for developing trade marketing programs, promotional strategies, and end-to-end go-to-market plans for the Annabelle brand. They will manage budgets, monitor market trends, and collaborate with cross-functional teams to ensure successful product launches and in-store execution.

Candidates must have a bachelor's degree in communications or marketing and 3 to 5 years of experience in go-to-market or trade marketing, preferably in the cosmetics industry. Strong analytical skills, proficiency in Microsoft Office, and the ability to manage financial data like P&L are required.

• Medical insurance • Dental insurance • Health and wellness spending account • Retirement plan • Tax-Free Savings Account • Telemedicine services • Employee Assistance Program • Performance bonuses • Paid holidays • Paid time off for birthday • Employee discounts • On-site gym • Free outdoor parking

• Analyse de donnéesSouhaitée
• Gestion de projetSouhaitée

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Trade marketing
• Go-to-market strategy
• Promotional planning
• Product launch execution
• Market analysis
• Budget management
• P&L management
• Cross-functional collaboration
• Retailer relationship management
• Data analysis
• Sales analysis
• Trend forecasting
• Project management
• Microsoft Office suite
• Developing Training Materials
• Promotional Effectiveness
• Promotional Campaigns
• Sales Analysis
• Go-to-Market Strategy
• Promotional Strategies
• Price Analysis
• Audacity (Audio Editing Software)
• Profit And Loss (P&L) Management
• Trade Marketing
• Time Off Management
• Analytical Skills
• Promotional Merchandise
• Budgeting
• Brand Management
• Communication
• Continuous Improvement Process
• Cosmetics
• Empowerment
• Employee Assistance Programs
• Finance
• Sales
• Financial Data
• Marketing
• Innovation
• Market Trend
• Merchandising
• Microsoft Office
• New Product Development
• Point Of Sale
• Purchasing
• Telehealth
• Artwork
• Detail Oriented
• Data Synthesis

• Marketing
• Management & Leadership
• Retail
• Sales
• Go-to-Market Project Manager
• Brand Manager
• Sales and Marketing Managers
• Marketing Managers

Formation minimale

Baccalauréat

Expérience minimale

2+ ans

Langue de l’offre

anglais

Heures de travail

40 heures par semaine

Présence au bureau

3 jours par semaine