Group Director of Audience and Analytics

Position Overview: The Group Director, Data & Product at Havas Media Group Canada (HMG CA) is responsible for driving adoption of AI-powered data, products, and media technologies across cross-functional teams, primarily through the Converged.AI ecosystem. We want the role to shift internal teams toward AI-driven, signal-based decisioning, leveraging platform-native AI and proprietary tools to enhance media insights, strategic planning, activation and measurement capabilities. This role will also support growth initiatives across existing clients and new business Key Responsibilities: In collaboration with the HMG Canada Senior Leadership Team, set the strategic vision for Havas’ Data & Product department. Lead the full roll out of Converged.AI in Canada within the Havas Media team Define and lead the AI, data, and product vision in partnership with the HMG Canada SLT Identify gaps across AI, data, and media tool capabilities and deliver a clear roadmap Drive adoption of AI-enabled planning, activation, and measurement frameworks Support growth and new business through AI-led capabilities and product storytelling Act as a senior advisor to clients on AI transformation, data strategy, and advanced media solutions Data: Embed Converged.AI and data to be at the core of planning and activation for example enabling the use of predictive modelling, audience intelligence, and real-time signals Ensure data infrastructure supports AI optimization (clean data, signal capture, integration) Partner with cross‑functional stakeholders to maintain seamless system integration, enabling reliable data flows and a strong foundation for scalable AI activations Translate AI capabilities into practical, scalable use cases Product: Working with cross-functional champions, maintaining overview of existing capabilities Lead demos, testing, and rollout of emerging AI and media technologies Ensure Converged.AI connects with platform signals for continuous optimization Innovation: Define what Innovation means for Havas Media and how it is operationalized through AI, automation, and intelligent media systems Drive efficiency through automation and AI-assisted workflows Identify and scale high-impact AI use cases across the business Enable teams with intelligent data products and faster insights Foster a test-and-learn culture across the business Elevate client deliverables through the innovative use and deployment of AI solutions Additional Responsibilities Audience & Insight Development: Lead AI-powered audience builds and insights via Converged.AI and media tools like Telmar and Pathmatics Measurement & Learning: Support development of AI-informed measurement frameworks and learning agendas in partnership with Activation Competitive Intelligence: Drive automation of competitive data and insight generation (e.g. Pathmatics, Numerator, CSA solutions) Be the point of contact for bigger data integration projects and conversations such as MMM or 1PD ingestion. Additional Information This role represents an active vacancy at Havas. You will be joining a collaborative, growth-oriented environment where ideas are encouraged and career development is supported. Havas uses artificial intelligence-enabled tools to support certain aspects of the recruitment process. All hiring decisions are made by our recruiting and hiring teams.

Lead the strategic vision and rollout of AI-powered data products and the Converged.AI ecosystem across Havas Media Group Canada. Drive the adoption of AI-driven decisioning in media planning, activation, and measurement to enhance client outcomes and business growth.

The role requires a senior leader capable of bridging the gap between AI technology, data strategy, and media execution. Candidates must be able to act as a senior advisor to clients and lead cross-functional teams in implementing scalable AI use cases.

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• AI Strategy
• Data Analytics
• Product Management
• Media Planning
• Predictive Modelling
• Audience Intelligence
• Measurement Frameworks
• Automation
• Strategic Planning
• Client Advisory
• Competitive Intelligence
• Data Infrastructure
• System Integration
• Digital Transformation
• Stakeholder Management
• Product Storytelling

• Data & Analytics
• Marketing
• Management & Leadership
• Creative & Media
• Consulting

Expérience minimale

10+ ans

Postuler avant le

29 août 2026

Langue de l’offre

anglais

Heures de travail

40 heures par semaine

Niveau d’expérience

Director

Mode de candidature

La candidature directe est offerte