Head of Growth Marketing

HELLO, WE’RE INSTRUMENTL. 👋 Nonprofits do some of the most important work in the world, and most of them are still managing grants in spreadsheets. We're fixing that. Instrumentl [https://www.instrumentl.com/]is a profitable, hypergrowth, YC-backed SaaS platform building the operating system for grant-funded organizations. More than 5,500 nonprofits use Instrumentl to discover, track, and win grant funding, from local community organizations to the San Diego Zoo and the University of Alaska. Collectively they’ve moved over $1 billion through our platform. We're growing quickly, customers love us (check out our G2 reviews!), and we're hiring people who want to build something that matters. \n About the role We're hiring a Head of Growth Marketing to build Instrumentl's growth and demand engine — how we reach, engage, and convert nonprofits and grant-funded organizations from first touch through free-trial activation and Sales handoff. This is a newly created role with full ownership of strategy and the pipeline number. Today, channel execution runs through a mix of contractors and agencies, and you'll have one direct report to start — with opportunity to hire as the engine scales. This is a builder's role at its core: you'll own the outcomes, not just the plan, with room to build both the growth engine and the team from the ground up. We're looking for someone who's data-driven, brings creative and innovative testing methodologies to reach and convert, and is excited by the mission and impact you can have. Growth is central to Instrumentl's trajectory, which makes this an incredibly strategic and high-impact role. What you'll do Growth & Demand Generation * Architect and own the multi-channel demand engine: SEO/SEM, Paid Social, Email, and emerging channels. Set budgets, targets and own the resourcing plan and outcomes behind them * Develop creative campaigns and messaging that compel nonprofits and grant-funded organizations to engage and convert * Lead our AEO/GEO approach so Instrumentl shows up across traditional and AI-powered discovery Funnel & Conversion * Own the conversion funnel from first touch through free-trial activation and conversion to opportunity * Partner with Product and Ops to optimize landing pages, onboarding flows, and lead routing Cross-Functional Partnership * Work with PMM, Brand, and Events to build integrated campaigns * Align with Sales on lead quality and pipeline; partner with RevOps and Finance on attribution, budgeting, and ROI Team & Operations * Own the measurement framework and reporting infrastructure that gives the business real-time visibility into pipeline health and channel ROI * Establish a rigorous test-and-learn model: structured experiments, fast iteration, clear learnings * Use AI tools to accelerate execution and create workflows that compound over time What we're looking for Required * 8+ years in demand gen, growth, or performance marketing at B2B SaaS companies * Proven track record owning a pipeline number and building a multi-channel demand engine * Hands-on experience across SEO/SEM, Paid Social, Email, AEO and CRO * Experience managing execution through contractors and agencies while owning strategy and channel decisions * Strong cross-functional collaborator — effective working across PMM, Sales, Product, RevOps, and Finance * Creative marketer with a track record of campaigns that convert Nice to have * Experience building a growth function from the ground up at an early-stage company * Has marketed to nonprofits, mission-driven, or grant-funded organizations Compensation & Benefits For US-based candidates, the target salary range is $180,000 -$215,000 + equity. Final compensation is determined based on experience, skillset, scope, interview performance, and geographic location. Canadian compensation varies by province and will be shared by your recruiter. Benefits * 100% covered health, dental, and vision insurance for employees (50% for dependents) * Generous PTO, including parental leave * 401(k) * Company laptop and home-office stipend * Bi-annual company retreats Instrumentl is evolving rapidly. You'll always have new challenges and opportunities to grow here. \n Instrumentl is an equal opportunity employer. We are committed to building an inclusive workplace and do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, genetic information, or any other legally protected status. We encourage candidates from all backgrounds to apply. If you need a reasonable accommodation during the application or interview process, please let us know.

Build and own a multi-channel demand engine to drive nonprofit engagement and conversion from first touch to sales handoff. Establish reporting infrastructure and a rigorous test-and-learn model to optimize the growth funnel.

Requires 8+ years of experience in demand generation or growth marketing within B2B SaaS companies. Must have a proven track record of owning pipeline numbers and managing execution through agencies and contractors.

• Health Insurance • Dental Insurance • Vision Insurance • Paid Time Off • Parental Leave • 401(k) • Company Laptop • Home-office Stipend • Bi-annual Company Retreats • Equity

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Demand Generation
• Growth Marketing
• Performance Marketing
• SEO
• SEM
• Paid Social
• Email Marketing
• Conversion Rate Optimization
• AEO
• GEO
• Funnel Optimization
• Cross-functional Collaboration
• Budgeting
• ROI Analysis
• Data-driven Decision Making
• Agency Management

• Marketing
• Management & Leadership
• Software
• Technology
• Sales

Expérience minimale

10+ ans

Langue de l’offre

anglais

Heures de travail

40 heures par semaine