marketing coordinator

The Marketing Coordinator supports all marketing and communication initiatives, with ownership of day-to-day social media execution and content planning. This role manages and updates digital platforms, including the company website and social channels, executes web content strategies with a focus on SEO, and develops content to support marketing campaigns and business development initiatives. As a hands-on position, the Marketing Coordinator may periodically visit active construction sites to capture project progress and coordinate with project teams to gather visual and written content. Qualifications * Strong understanding of marketing platforms and channels, including social media, digital, email, and content marketing * Proven ability to develop creative, compelling content and marketing materials by synthesizing information from multiple sources * Strong analytical, research, and problem-solving skills, with the ability to interpret social media and website metrics and generate actionable insights * Excellent writing, communication, and presentation skills, with strong copywriting and proofreading abilities * Effective time management and organization, with the ability to prioritize and meet deadlines * Excellent attention to detail and a high degree of accuracy * Business to business marketing experience is an asset * Search Engine Marketing (SEM) and Search Engine Optimization (SEO) skills * Event marketing experience * Experience capturing and editing photo/video content (even at a basic level) * Experience with Content Management systems (e.g. WordPress) * Proficient with Microsoft Office (Outlook, Word, Excel, PowerPoint) and Adobe Creative (InDesign, Illustrator, Photoshop) * Experience with CRM systems is an asset Education & Licenses * Post-secondary degree or diploma in business, marketing, communications, or a related field * Valid driver?s license Experience * Three to five (3 ? 5) years of marketing experience Functional Responsibilities Social Media Management * Develop and manage a monthly/quarterly content calendar * Own platform-specific strategy (LinkedIn, Instagram, Facebook) * Monitor engagement and optimize content based on performance * Stay current on industry and platform trends Website & Content Ownership * Maintain and update the company website (WordPress), including project profiles, news/blog posts and portfolio updates * Collaborate internally to identify stories worth publishing * Apply basic SEO best practices to all content Job Site Content Capture * Visit construction sites to capture photos, videos, and progress updates when required * Plan with project teams to obtain photos, videos, and updates from sites * Coordinate with project teams to ensure accurate and safe site access * Translate technical construction progress into engaging, client-friendly content Event & Sponsorship Coordination * Coordinate JEN COL?s participation in trade shows, conferences and sponsorships (golf tournaments, community events) * Manage branding materials and collateral, pre- and post-event promotion (social + website) and some on-site presence * Track and report on event ROI and brand exposure Internal Collaboration * Work closely with operations, project teams, and leadership to identify marketing opportunities * Support business development with tailored content and materials * Gather field insights to support proposals, case studies, and project storytelling Working Conditions * Office atmosphere * Occasional driving of a company vehicle * Manual dexterity required to operate computer and peripherals * Occasional local or day travel required for trade shows, related events, and select construction job sites * Ability to visit active construction sites and comply with PPE/safety requirement Job Types: Full-time, Permanent Pay: $65,000.00-$73,000.00 per year Benefits: * Casual dress * Company events * Disability insurance * Employee assistance program * Extended health care * Life in

• Extended health care • Disability insurance • Life insurance • Employee assistance program