Lifecycle Marketing Manager
Remote
Canada
CA$65,338 - CA$80,021/yearly
Senior Level
Top Benefits
Flexible work location: in-office, remote, or hybrid
Robust health and wellness benefits, annual wellness stipend
Professional development support via Udemy
About the role
Who you are
- Bachelor’s degree in Marketing, Business, or a related field
- 5–7+ years of experience in lifecycle marketing, growth marketing, or customer marketing roles
- Experience owning customer journeys tied to business outcomes, not just channel execution
- Strong analytical and quantitative skills, with experience using data to inform decisions
- Proven ability to collaborate cross-functionally and influence without direct authority
- Experience working in B2B SaaS or Product-Led Growth (PLG) environments
- Experience working with marketing automation platforms such as Braze, Iterable, HubSpot, or similar
- Exposure to feature adoption, monetization, or payments-related initiatives
- Experience partnering closely with Product and Product Marketing teams
- Comfort with directional impact modeling or customer economics
What the job involves
- We’re looking for a Marketing Manager, Lifecycle & Growth to join the EverPro Marketing team, supporting Joist
- In this role, you’ll be responsible for driving lifecycle-led business impact by designing, executing, and optimizing customer engagement initiatives that support activation, retention, feature adoption, and revenue growth
- You’ll operate at the intersection of Lifecycle Marketing, Product, Product Marketing, Growth, and Data—translating business priorities and customer insights into experiences that meaningfully influence customer behavior
- This role is ideal for a marketer who thinks in customer journeys, applies data to decision-making, and wants ownership over initiatives that directly impact business outcomes in a Product-Led Growth (PLG) environment
- Customer Lifecycle Strategy & Experience Direction
- Own lifecycle experience direction for assigned journeys, segments, or initiatives
- Define which customers experiences are for, what customer need or opportunity they address, and what behavior or outcome they are intended to influence
- Design end-to-end lifecycle experiences across email, push notifications, and in-app messaging
- Ensure lifecycle touchpoints work in concert with product experiences to support customer success and growth
- Business Impact & Growth Contribution
- Translate business priorities into lifecycle initiatives that drive activation, retention, adoption, and monetization
- Develop clear hypotheses for how lifecycle initiatives will contribute to business goals
- Size expected impact directionally using assumptions, ranges, and customer economics
- Prioritize initiatives based on potential impact, customer value, and feasibility
- Cross-Functional Collaboration
- Partner closely with Product, Product Marketing, Growth, Payments, and Data teams
- Collaborate with Product Marketing Managers to ensure lifecycle messaging reflects approved positioning and customer readiness
- Use customer insights and performance data to influence decisions and align stakeholders
- Escalate tradeoffs or conflicts when lifecycle initiatives have broader portfolio impact
- Initiative Management & Execution
- Own execution of complex lifecycle and growth-related initiatives within assigned scope
- Coordinate timelines, dependencies, and handoffs across Marketing and partner teams
- Balance multiple initiatives while adapting to shifting business priorities
- Partner with marketing automation, creative, and analytics teams to bring experiences to life
- Performance Analysis, Experimentation & Optimization
- Monitor lifecycle performance using shared measurement frameworks
- Design and run experiments to test new approaches and optimize outcomes
- Analyze results to identify drivers of success or underperformance
- Translate learnings into clear recommendations for iteration and scale
- Collaboration & Thought Leadership
- Act as an informal advisor to peers on lifecycle best practices and customer engagement
- Share insights and learnings that improve cross-team effectiveness
- Contribute to continuous improvement of lifecycle and growth practices across Marketing
Benefits
- Flexibility to work where/how you want – in-office, remote, or hybrid
- Robust health and wellness benefits, including an annual wellness stipend
- Continued investment in your professional development through Udemy
- 401k with company match
- Flexible and generous paid time off
- Employee Stock Purchase Program
Not the right fit? Search for Lifecycle Marketing Manager jobs in Canada
About EverCommerce
Software Development
1001-5000
EverCommerce is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions that help more than 690,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. Specializing in Home & Field Services, Health Services, and Fitness & Wellness industries, EverCommerce solutions include end-to-end business management software, integrated payment acceptance, marketing technology, and customer engagement applications.
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Lifecycle Marketing Manager
Remote
Canada
CA$65,338 - CA$80,021/yearly
Senior Level
Top Benefits
Flexible work location: in-office, remote, or hybrid
Robust health and wellness benefits, annual wellness stipend
Professional development support via Udemy
About the role
Who you are
- Bachelor’s degree in Marketing, Business, or a related field
- 5–7+ years of experience in lifecycle marketing, growth marketing, or customer marketing roles
- Experience owning customer journeys tied to business outcomes, not just channel execution
- Strong analytical and quantitative skills, with experience using data to inform decisions
- Proven ability to collaborate cross-functionally and influence without direct authority
- Experience working in B2B SaaS or Product-Led Growth (PLG) environments
- Experience working with marketing automation platforms such as Braze, Iterable, HubSpot, or similar
- Exposure to feature adoption, monetization, or payments-related initiatives
- Experience partnering closely with Product and Product Marketing teams
- Comfort with directional impact modeling or customer economics
What the job involves
- We’re looking for a Marketing Manager, Lifecycle & Growth to join the EverPro Marketing team, supporting Joist
- In this role, you’ll be responsible for driving lifecycle-led business impact by designing, executing, and optimizing customer engagement initiatives that support activation, retention, feature adoption, and revenue growth
- You’ll operate at the intersection of Lifecycle Marketing, Product, Product Marketing, Growth, and Data—translating business priorities and customer insights into experiences that meaningfully influence customer behavior
- This role is ideal for a marketer who thinks in customer journeys, applies data to decision-making, and wants ownership over initiatives that directly impact business outcomes in a Product-Led Growth (PLG) environment
- Customer Lifecycle Strategy & Experience Direction
- Own lifecycle experience direction for assigned journeys, segments, or initiatives
- Define which customers experiences are for, what customer need or opportunity they address, and what behavior or outcome they are intended to influence
- Design end-to-end lifecycle experiences across email, push notifications, and in-app messaging
- Ensure lifecycle touchpoints work in concert with product experiences to support customer success and growth
- Business Impact & Growth Contribution
- Translate business priorities into lifecycle initiatives that drive activation, retention, adoption, and monetization
- Develop clear hypotheses for how lifecycle initiatives will contribute to business goals
- Size expected impact directionally using assumptions, ranges, and customer economics
- Prioritize initiatives based on potential impact, customer value, and feasibility
- Cross-Functional Collaboration
- Partner closely with Product, Product Marketing, Growth, Payments, and Data teams
- Collaborate with Product Marketing Managers to ensure lifecycle messaging reflects approved positioning and customer readiness
- Use customer insights and performance data to influence decisions and align stakeholders
- Escalate tradeoffs or conflicts when lifecycle initiatives have broader portfolio impact
- Initiative Management & Execution
- Own execution of complex lifecycle and growth-related initiatives within assigned scope
- Coordinate timelines, dependencies, and handoffs across Marketing and partner teams
- Balance multiple initiatives while adapting to shifting business priorities
- Partner with marketing automation, creative, and analytics teams to bring experiences to life
- Performance Analysis, Experimentation & Optimization
- Monitor lifecycle performance using shared measurement frameworks
- Design and run experiments to test new approaches and optimize outcomes
- Analyze results to identify drivers of success or underperformance
- Translate learnings into clear recommendations for iteration and scale
- Collaboration & Thought Leadership
- Act as an informal advisor to peers on lifecycle best practices and customer engagement
- Share insights and learnings that improve cross-team effectiveness
- Contribute to continuous improvement of lifecycle and growth practices across Marketing
Benefits
- Flexibility to work where/how you want – in-office, remote, or hybrid
- Robust health and wellness benefits, including an annual wellness stipend
- Continued investment in your professional development through Udemy
- 401k with company match
- Flexible and generous paid time off
- Employee Stock Purchase Program
Not the right fit? Search for Lifecycle Marketing Manager jobs in Canada
About EverCommerce
Software Development
1001-5000
EverCommerce is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions that help more than 690,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. Specializing in Home & Field Services, Health Services, and Fitness & Wellness industries, EverCommerce solutions include end-to-end business management software, integrated payment acceptance, marketing technology, and customer engagement applications.