Trade Marketing Manager

Emploi - Permanent Full-time - Manager / Officer / Project Manager / Account Manager - Marketing / Product marketing

Succursale: Brossard -Brossard Quebec J4Y 2P3

As soon as possibleSchedule: Monday to Friday (Day)

Description:

Reporting to the Go-to-Market Strategy Manager, you will be responsible for the merchandising and promotion of the division's product portfolio.

Responsibilities:

The responsabilities of the position include:

• Develop strategies and lead the execution of the annual national in-store activation plan to increase sales across the division's brands: promotions, incentive programs, activations, etc.

• Manage national merchandising projects, including planning, budgets, recommendations, and tool development to ensure effective in-store execution.

• Collaborate with internal teams to design in-store programs and launch plans for new products and packaging, aligned with the division’s objectives.

• Optimize in-store product merchandising using specialized tools, considering the customer journey, commercial performance, and product safety constraints.

• Plan, organize, and actively participate in field activities: trade shows, exhibitions, seminars, training sessions, webinars, and retailer events, while managing communications with retailers.

• Develop and implement tools and programs to support the sales force in achieving its goals.

• Track initiative performance, analyze data, and provide recommendations to improve results.

• Ensure online product merchandising, including product sheets, content, images, and other sales tools.

• Conduct regular in-store visits to understand challenges, ensure proper execution, monitor trends and competitive practices, and optimize actions accordingly.

• Stay up to date with merchandising trends and propose, test, and deploy new merchandising and sales approaches.

• Contribute to the division’s marketing projects

Requirements:

To succed, the candidate must have the following caracteristics:

• Bachelor’s degree in Business Administration, Marketing, or a related field

• 3 to 7 years of experience in customer marketing (trade marketing, marketing, or merchandising)

• Experience working with retail networks

• Proven ability to lead and execute in-store initiatives

• Strong understanding of in-store sales levers

• Comfortable with data analysis and decision-making Proficiency in analytical tools, including Excel

• Excellent communication skills in both French and English, spoken and written as he will have to interact with customer all over the country

• Be confortablewith digital tools and collaborative environments

Note:

• Position based at the Victoriaville headquarters or the Brossard branch, with a hybrid work model

• Travel required (store visits and events)