Head of Marketing
Remote
United States, United Kingdom, Spain, Canada
C Level
Top Benefits
Subsidised health insurance for you and dependents
6 months fully paid parental leave and fertility assistance
Flexible vacation: 30-40 days per year
About the role
Who you are
- Fluency in English and French
- At least 10 years of experience in marketing at an FMCG, tech start-up, telco company, or similar
- Experience developing or executing B2C marketing strategies in Africa
- Willingness to travel frequently to operating markets
- Compelling storyteller, in writing and verbally
- Have run a successful functional marketing team that executed well, partnering with other teams
- Prioritize culture and mission
- Have led impactful brand strategy for a globally recognized company or a fast-growing startup
- Are a strong communicator and are comfortable defaulting to overreaching when it comes to coordination
- Are deeply analytical in your approach to marketing and in optimizing the cost of customer acquisition
- Excel at managing large cross-cultural teams with rapidly changing priorities
- Have an extensive network of contacts across media, advertising networks, and vendors
- Are super detail-oriented and organized
- Are intellectually curious, creative in the way you go about tackling problems, and embrace failure as a means to spark innovation and growth
- Demonstrate tenacity and a willingness to go the distance to get something done
- Adjust quickly to changing priorities and handle complexity and change effectively
What the job involves
- We are hiring a Head of Marketing to drive growth across Wave’s Payments, Growth, and other core teams
- In this strategic role, you’ll shape our cost-effective brand strategy, lead go-to-market initiatives for new products, and manage both our internal marketing team and external partners
- You will report directly to Wave’s General Manager of Growth
- Build and mentor a high-performing marketing team focused on achieving ambitious growth targets
- Foster collaboration with other departments to ensure effective prioritization and execution of marketing activities
- Manage relationships and strategies with external marketing agencies or internal PR teams
- Work closely with PR to align on Wave’s response to policy and operational issues
- Develop and execute multi-channel product marketing strategies, with a primary focus on high-impact offline channels such as billboards, radio, and BTL activations, supported by social media content strategy and execution across all channels, including influencer initiatives
- Monitor metrics to measure marketing campaign effectiveness and optimize overall marketing performance over time
- Continuously build and improve messaging across all channels and target audiences across various segments
- Identify and close deals with marketing-specific partners
- Collaborate across marketing to establish and manage marketing budgets for each country
- Monitor spending to ensure resources are utilized effectively. Identify cost-saving opportunities and allocate budgets strategically to maximize return on investment
- Optimize customer acquisition costs by working with our growth team to evaluate campaign performance and channel effectiveness
- Oversee brand efforts, ensuring consistent and impactful brand communications across all marketing materials and touchpoints
The application process
- Fill out the form below, and upload a resume in English and a cover letter describing your interest in Wave and the role
- We review applications frequently and recommend that you apply to the role that most closely aligns with your skills, experience and career goals
Benefits
- Subsidised health insurance for you and your dependents (vary from country to country)
- 6 months fully paid parental leave and subsidized fertility assistance
- Flexible vacation, with most folks taking between 30-40 days per year
- $10,000 annual charitable donation matching
- Retirement contributions (vary from country to country)
- Yearly travel to one of our African operating countries
About Wave Mobile Money
Financial Services
1001-5000
We're making Africa the first cashless continent.
In 2017, nearly 60% of adults in sub-Saharan Africa had no bank account. That's for good reason—the fees are too high, the closest branch can be miles away, and nobody takes cards. Without access to financial institutions, people are forced to keep their savings under the mattress. Small business owners rely on lenders who charge extortionate rates. Parents spend hours waiting in line to pay school fees in cash.
We're solving this by building financial services that just work: no account fees, instantly available, and accepted everywhere. In places where electricity, water and roads don't always work, you can still send money with Wave. In November 2017, we launched a mobile app in Senegal for cash deposit, withdrawal, and peer-to-peer and business payments. In 2019, we expanded to Cote D'Ivoire. Now, we have millions of users and are growing fast. Our goal is to drive financial inclusion and make Africa the first cashless continent.
Head of Marketing
Remote
United States, United Kingdom, Spain, Canada
C Level
Top Benefits
Subsidised health insurance for you and dependents
6 months fully paid parental leave and fertility assistance
Flexible vacation: 30-40 days per year
About the role
Who you are
- Fluency in English and French
- At least 10 years of experience in marketing at an FMCG, tech start-up, telco company, or similar
- Experience developing or executing B2C marketing strategies in Africa
- Willingness to travel frequently to operating markets
- Compelling storyteller, in writing and verbally
- Have run a successful functional marketing team that executed well, partnering with other teams
- Prioritize culture and mission
- Have led impactful brand strategy for a globally recognized company or a fast-growing startup
- Are a strong communicator and are comfortable defaulting to overreaching when it comes to coordination
- Are deeply analytical in your approach to marketing and in optimizing the cost of customer acquisition
- Excel at managing large cross-cultural teams with rapidly changing priorities
- Have an extensive network of contacts across media, advertising networks, and vendors
- Are super detail-oriented and organized
- Are intellectually curious, creative in the way you go about tackling problems, and embrace failure as a means to spark innovation and growth
- Demonstrate tenacity and a willingness to go the distance to get something done
- Adjust quickly to changing priorities and handle complexity and change effectively
What the job involves
- We are hiring a Head of Marketing to drive growth across Wave’s Payments, Growth, and other core teams
- In this strategic role, you’ll shape our cost-effective brand strategy, lead go-to-market initiatives for new products, and manage both our internal marketing team and external partners
- You will report directly to Wave’s General Manager of Growth
- Build and mentor a high-performing marketing team focused on achieving ambitious growth targets
- Foster collaboration with other departments to ensure effective prioritization and execution of marketing activities
- Manage relationships and strategies with external marketing agencies or internal PR teams
- Work closely with PR to align on Wave’s response to policy and operational issues
- Develop and execute multi-channel product marketing strategies, with a primary focus on high-impact offline channels such as billboards, radio, and BTL activations, supported by social media content strategy and execution across all channels, including influencer initiatives
- Monitor metrics to measure marketing campaign effectiveness and optimize overall marketing performance over time
- Continuously build and improve messaging across all channels and target audiences across various segments
- Identify and close deals with marketing-specific partners
- Collaborate across marketing to establish and manage marketing budgets for each country
- Monitor spending to ensure resources are utilized effectively. Identify cost-saving opportunities and allocate budgets strategically to maximize return on investment
- Optimize customer acquisition costs by working with our growth team to evaluate campaign performance and channel effectiveness
- Oversee brand efforts, ensuring consistent and impactful brand communications across all marketing materials and touchpoints
The application process
- Fill out the form below, and upload a resume in English and a cover letter describing your interest in Wave and the role
- We review applications frequently and recommend that you apply to the role that most closely aligns with your skills, experience and career goals
Benefits
- Subsidised health insurance for you and your dependents (vary from country to country)
- 6 months fully paid parental leave and subsidized fertility assistance
- Flexible vacation, with most folks taking between 30-40 days per year
- $10,000 annual charitable donation matching
- Retirement contributions (vary from country to country)
- Yearly travel to one of our African operating countries
About Wave Mobile Money
Financial Services
1001-5000
We're making Africa the first cashless continent.
In 2017, nearly 60% of adults in sub-Saharan Africa had no bank account. That's for good reason—the fees are too high, the closest branch can be miles away, and nobody takes cards. Without access to financial institutions, people are forced to keep their savings under the mattress. Small business owners rely on lenders who charge extortionate rates. Parents spend hours waiting in line to pay school fees in cash.
We're solving this by building financial services that just work: no account fees, instantly available, and accepted everywhere. In places where electricity, water and roads don't always work, you can still send money with Wave. In November 2017, we launched a mobile app in Senegal for cash deposit, withdrawal, and peer-to-peer and business payments. In 2019, we expanded to Cote D'Ivoire. Now, we have millions of users and are growing fast. Our goal is to drive financial inclusion and make Africa the first cashless continent.