Company Description

You must include a portfolio with your application.

Indigo is a physical and digital place inspired by and filled with books, ideas, beautifully designed lifestyle products, and the creative people who help make it all happen. We believe in real books, living life fully and generously, being kind to each other and to the environment, and that stories — big and little — connect us. Indigo is our customer's happy place — for joyful moments of discovery and to connect with people who share their passion for reading, their belief in ideas, and their commitment to making the world a better and more beautiful place.

OUR GUIDING PRINCIPLES

Our Mission is to inspire reading and enrich the lives of booklovers. As such, we believe in the power of people and their stories. We aim to attract top talent, nurture the potential of our employees, and create space for everyone to thrive. Our Guiding Principles are the few key ideas that are meant to influence everything we do, every day.

• We Will Hire, Inspire, Promote and Retain the Best

• We Will Be Customer Centric

• We Will Be Entrepreneurial

• We Will Be Committed to Caring About Each Other, Our Communities, and Our Environment

• We Will Be Committed to True and Shared Value Creation

• We Will Be Systems Thinking, Data Driven and AI enabled

Job Description

The Editorial Specialist is responsible for shaping Indigo’s brand voice and customer storytelling across all channels. As part of a two-person editorial pod reporting to the Senior Director, Brand Marketing, this role curates and crafts editorial content that brings Indigo’s mission to life: inspiring reading for kids and adults and simplifying thoughtful gifting.

This is not just a copywriting role—it is about editorial curation: knowing the right line, whether you wrote it, curated it, or adapted it. You will be responsible for creating and managing high-output, high-impact copy across diverse touchpoints, from email to in-store, ensuring coherence of message while delivering on campaign goals. You will flex across platforms and campaigns, building end-to-end expertise and taking ownership of major storytelling moments.

KEY PERFORMANCE METRICS

• Increased customer engagement, traffic, and conversion across key touchpoints (site, email, social, in-store, and marketing campaigns)
• On-time, on-brand, within-scope delivery of content at scale
• Accuracy, clarity, and consistency of editorial voice across channels
• Contribution to process refinement and improved team efficiency
• Satisfaction of cross-functional stakeholders

KEY ACCOUNTABILITIES

Functional

• Develop compelling, effective, and on-brand copy across channels, including product packaging, ecommerce, social, email, in-store signage, campaigns, and gift guides.
• Curate and unify brand messaging across all editorial moments, ensuring alignment with Indigo’s broader storytelling priorities.
• Build and manage campaign messaging end-to-end, from brief through execution.
• Partner with cross-functional teams (creative, marketing, merchants, and external vendors) to identify key storytelling opportunities and optimize customer experience.
• Leverage SEO & AI SEO best practices and customer insights to develop copy that drives discoverability, engagement, and conversion.
• Use available tools—including emerging AI platforms—responsibly to accelerate ideation, drafting, and refinement of copy, while maintaining strong editorial judgment.
• Proofread and edit content to ensure accuracy, clarity, and brand alignment.
• Use insights from channel team reporting on content to continually refine approach
• Contribute to the editorial calendar and integrate storytelling into omnichannel briefs.
• Act as an advocate for the customer, placing them at the forefront of messaging decisions.
• Identify opportunities to improve processes, increase output efficiency, and evolve editorial practices.

People

• Work collaboratively within the editorial pod and cross-functionally, ensuring knowledge-sharing and consistent execution.
• Embrace and implement feedback promptly, striking a balance between focusing on line-level details and maintaining a broad perspective.
• Encourage and contribute to open dialogue, diverse perspectives, and cross-team collaboration.
• Actively share editorial and technical knowledge with peers.
• Demonstrate adaptability and willingness to pivot across priorities and touchpoints.
• Help others see the impacts of their efforts and proactively engage other functions to get input
• Encourage others to freely share their point of view and be open to feedback

Cultural

• Model Indigo’s beliefs and convey a positive image in everything you do
• Celebrate diversity of thought and have an open mindset
• Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes
• Embrace, champion, and influence change through your team and/or the organization

SCOPE

Reports to: Senior Director, Brand Marketing

KEY RELATIONSHIPS

Internal:

• Creative

• Marketing & Online

Qualifications

Work Experience / Education / Certifications

• Bachelor’s degree or equivalent experience in Communications, Writing, English, Journalism or related field
• 5+ years of professional experience in copywriting, editorial content, or brand storytelling (in-house or agency)
• Experience writing and curating content to a defined brand voice

Competencies / Skills / Attributes

• Exceptional writing, editing, and editorial judgment with the ability to adapt tone and style across channels

• Demonstrated ability to identify the “right line,” whether written, curated, or adapted

• Strong conceptual skills with an understanding of how copy works with design and customer experience

• Ability to manage high-volume output while maintaining detail accuracy and consistency

• Familiarity with SEO and digital marketing principles

• Affinity for refining editorial processes and identifying efficiencies

• Comfortable experimenting with AI and digital tools to enhance workflow

• Excellent communication skills and ability to work collaboratively across teams

• Strong organizational skills and ability to juggle multiple priorities

• Strategic thinker who can balance customer needs with business objectives

• A portfolio that showcases your writing skills and conceptual creativity

Additional Information

At Indigo, all applications submitted are reviewed in detail by our HR team. In certain aspects of the hiring process artificial intelligence (AI) tools may be used, specifically for screening and assessments. These tools support our team and are used to help bring relevant criteria to the foreground and do not replace human judgment. We are committed to using AI responsibly, fairly, and in compliance with applicable employment and anti-discrimination laws. We regularly review these tools to help prevent bias or discrimination.

At Indigo, Diversity, Equity, Inclusion, and Accessibility are core to our values. We integrate these principles into our training, policies, and hiring practices and continuously evolve to reflect the needs of the communities we serve. We welcome applicants from all backgrounds and lived experiences, including but not limited to individuals who identify as BIPOC (Black, Indigenous, and People of Color), members of the 2SLGBTQIA+ community, and persons with disabilities. If you require an accommodation during the recruitment process, please contact Human Resources at talent@indigo.ca

This posting is for a current opportunity within Indigo.