Position Title:

Manager, Marketing Communications and Publicity (English Services) (Telework/Hybrid)

Status of Employment:

Permanent

Position Language Requirement:

English

Language Skills:

English (First Official Language), English (Reading), English (Speaking), English (Writing)

Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date:

2026-05-11 11:59 PM

This role is a hybrid work arrangement. Work schedule to be discussed with the hiring Manager according to the guidelines defined by the department.

Your role

We are searching for a dynamic, strategic and creative marketing leader with a love for all things entertainment to play a key role in driving audience growth and engagement at CBC! Reporting to the Senior Manager, Entertainment Marketing, you will lead marketing campaigns for the entertainment portfolio of content for CBC across all media platforms while collaborating with internal marcomms, programming, and production teams across Canada.

We are looking for someone who has a passion for entertainment content with strength and experience marketing a wide range of entertainment genres with proven results to help CBC reach Canada’s diverse audience on a growing range of platforms. Staying ahead of industry trends and tactics is essential. If you’re the successful candidate, your energy and strategic focus will inspire your immediate team as well as others across CBC

Drive, initiative, creativity, strategic thinking, sound judgment and thought leadership are all critical components to this position as well as being equally comfortable in both a highly collaborative environment and working independently. You value diversity of thought and experience and strive to create a work culture that is highly collaborative, inclusive and respectful.

Key Tasks:

• Work closely with the Senior Manager and relevant teams to contribute to the overall entertainment marketing strategy for the year.

• Uses data and insights and translate those into a strategic vision to inform entertainment marketing campaigns.

• Contribute to the development and planning of campaigns through objective setting, leading team collaborations, strategic planning and asset management

• Collaborate on overall content marketing strategies in support of identified priorities including providing guidance on specific tactics, delivery and measurement.

• Advocates for and ensures all teams have clear sightlines and clear communications with Marketing to share best practices and provide insight & guidance against strategies.

• Creates new and participates in existing processes and working groups to champion priorities, streamline information, asset sharing and service content teams and business units with close collaboration with internal marcomms teams including creative, PR, and research.

• Helps to surface and enable local impact initiatives at the national level through content diversification, audience segmentation and through identified network opportunities.

• Anticipate future requirements and determine appropriate action, ensuring that implementation and management of plans both support priorities and effectively leverage resources.

• Provide thought leadership and industry insights to support/ lead special projects, new initiatives and innovation opportunities.

• Manage 1-2 senior communication marketing specialists on the team and provide direction in order to achieve desired results. Advise, guide, and assess performance.

Qualifications

We are looking for a candidate with the following:

• Post-secondary education in Marketing/Advertising or related discipline.
• Minimum 5-7 years experience delivering professional integrated marketing campaigns with a focus on digital marketing tactics on various platforms (YouTube, Tiktok etc.).
• Demonstrated experience turning multiple data streams into actionable strategies.
• Solid understanding of the Canadian and global entertainment industry, CBC programming, competitors' activities and operations, and ability to gain an understanding of various CBC departmental activities in order to facilitate cross-promotion and integrated strategies.
• Experience working with and leading external vendors.
• Creative and strategic thinker, with superior writing and editing skills.
• Proven ability to effectively maximize available resources.
• Sound judgment with excellent decision making skills.
• Successful at managing multiple projects simultaneously while working with tight deadlines.
• Championing diverse perspectives and ideas, and differing points of view is critical.
• Ability to travel on occasion as well as work long and/or irregular hours, including evenings and weekends, as per project requirements.

Candidates may be subject to skills and knowledge testing.

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to recruitment@cbc.ca.

You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

Primary Location:

Broadcast Centre 205 Wellington St. W., Toronto, Ontario, M5V 3G7

Work Schedule:

Full time