Who we are:

Founded in 2013, Ignition is the recurring revenue and billing automation platform for firms and agencies to transform their sales, billing and payment processes. Ignition automates proposals, invoicing, payments and workflows in a single platform, empowering 8,500+ businesses to sell, bill and get paid for their services with ease. To date, Ignition customers have managed relationships with over 2.4 million clients and earned $13b in revenue via the platform. Ignition’s global workforce spans Australia, Canada, New Zealand, the Philippines, US and the UK.

Company Values:

• We are better everyday
• We work without ego
• We are smarter together
• We hero our customer

Role Location: We welcome candidates with full rights to work in Toronto, Canada and within a commutable distance from Downtown Toronto.

Hybrid Work Environment: At Ignition, we embrace hybrid working to foster in-person connections while providing the flexibility to allow employees to do their best work. This role requires two in-office days per week (currently Tuesdays & Thursdays). Our office is located at 100 University Avenue in the Financial District of Downtown Toronto, near Union Station and the TTC.

Hours of Work: Eastern timezone hours (ie: 9am-5pm, with some calls outside of this when needed). We would require 1x a week covering PST hours (ie: 12pm-8pm EST to ensure coverage with west coast prospects)

About the Team:

The Ignition Sales team is highly collaborative and supportive. We work without ego, welcoming coaching and feedback in the pursuit of getting better everyday. We share calls and stories of our experiences with prospects, especially when things don't go as planned, because we want to help more prospects understand the value of what we offer.

We operate in a dynamic and fast-paced environment, where prioritization and organization are key to success. We are aligned on the process and activities that lead to winning results, while having a passion for our customer and how we can help them. Sales is the first human touchpoint in our prospect’s journey with Ignition. It is important we deliver a personalized and valuable experience with Ignition, ultimately converting our prospects to customers and growing revenue for the company.

About the Role:

This is a pivotal role at the forefront of Ignition’s growth strategy in the US and Canada. As our Mid-Market Business Development Representative (BDR), you'll be a critical part of our revenue engine, focused on generating new business opportunities with Mid-Market and Enterprise CPA firms, in the US & Canada.

You’ll take a strategic and tailored approach to outbound prospecting; researching, identifying, and engaging decision-makers at high-potential accounts. Your work will drive pipeline creation for our Mid-Market Account Executives, and your ability to uncover deep customer insights and articulate Ignition’s value will be key to success.

This role is ideal for someone who thrives in outbound sales, enjoys crafting smart outreach strategies, and is ready to play a high-impact role in a growing company.

Outcomes:

• Own Outbound Pipeline Generation: Proactively identify and engage mid-market prospects using a multi-channel outbound approach (cold calling, personalized emails, LinkedIn outreach etc).
• Strategic Targeting: Conduct account research and segmentation to identify ideal customer profiles and craft messaging that speaks directly to their needs and pain points.
• Qualify and Discover: Lead in-depth discovery conversations to understand business challenges and qualify opportunities based on budget, authority, need, and timeline.
• Collaborate with AEs: Work closely with Mid-Market Account Executives to align on target accounts, hand off qualified opportunities, and continually refine your strategy, messaging and approach.
• Track and Measure Performance: Consistently meet and exceed KPIs for outbound activity, meetings booked, and opportunity generation.
• Leverage Sales Tools: Use platforms like Hubspot, Gong, Outreach, and LinkedIn Sales Navigator to manage workflows, track engagement, and optimize outreach.
• Learn and Improve: Take feedback from the AEs you will be working with along with sales leaders and peers to continuously sharpen your messaging, objection handling, and discovery skills.

About You

• Outbound Expert: You have experience with outbound prospecting and know how to develop tailored approaches that generate interest with mid-market prospects. Mainly at the C-Suite level.
• Consultative Communicator: You’re comfortable speaking with multiple stakeholders, asking the right questions, and uncovering business needs in complex organizations.
• Self-Motivated & Goal-Oriented: You bring energy to your outreach and are driven to exceed KPIs and generate high-quality pipeline and opportunities.
• Highly Organized: You manage your time effectively, handle follow-ups like a pro, and keep your CRM spotless.
• Collaborative by Nature: You work well with your peers and AEs, share knowledge, and take pride in team success.
• Coachability: You’re open to feedback and always looking to improve your process and results.

Qualifications

• 1-2 years of outbound sales experience in a B2B SaaS, ideally selling to mid-market or larger organizations

  • Highly preferred: Previous experience selling to accounting firms, or experience having worked in an accounting firm

• You come with a defined process that you can articulate and link your past successes to.

• Proven track record of exceeding pipeline or opportunity creation targets.

• Comfortable engaging senior decision-makers

• Proficient with modern sales tech stack (e.g., Salesforce, Gong, Outreach, Sales Navigator).

• Familiarity with sales methodologies like GAP Selling, SPIN, or MEDDICC

We may use AI enabled tools to support parts of our recruitment process, such as improving efficiency in scheduling and note taking. These tools are used responsibly and never replace human decision-making, all hiring decisions are made by our people.

We aim to keep the process transparent, respectful of your time, and as smooth as possible.

We encourage you to apply even if you don’t meet every requirement, experience comes in many forms, and diverse perspectives make our teams stronger.

Ignition is an equal opportunity employer. If you require accommodations during the recruitment process or need materials in an alternative format, please contact careers@ignitionapp.com.

Compensation Range: CA$60K - CA$70K