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Product Marketing Analyst

Mastercard7 days ago
Toronto
CA$49,724 - CA$79,705/yearly
Mid Level

Top Benefits

Gym membership
Pension plan
Share purchase options

About the role

Who you are

  • Experience in B2B marketing, product marketing, or a related role
  • Interest in or exposure to payments, security, fraud, risk, or data‑driven solutions
  • Strong written and verbal communication skills with attention to detail
  • Experience supporting marketing content, campaigns, or product launches
  • Ability to understand a customer centric approach. Product portfolio marketing focuses on buying centers
  • Comfortable working with data, tracking tools, and basic reporting
  • Organized, detail‑oriented, and able to manage multiple tasks in a fast‑paced environment
  • Collaborative team player who works well across functions and geographies
  • Proficiency in Microsoft Office tools, including PowerPoint, Word, Excel, and Copilot

What the job involves

  • The Global B2B Marketing Group is seeking an Analyst, Product Marketing to join the Security Solutions Product Portfolio Marketing team, supporting Risk Decisioning and AI‑driven fraud solutions
  • This role focuses on marketing execution and enablement for both sellable and mandated (non‑sellable) products, helping ensure clear messaging, strong sales support, and effective customer communications across the portfolio
  • The Analyst will support product marketing efforts by contributing to content development, sales enablement, launch support, campaign execution, and reporting
  • Working closely with senior product marketers, product managers, customer success, and sales teams, this role helps translate complex product capabilities into clear, customer‑ready marketing materials
  • This position is ideal for a product marketer who is looking to deepen their experience in B2B product marketing within payments, security, risk, and fraud solutions, while working in a collaborative, global environment
  • As an Analyst, Product Portfolio Marketing – Security Solutions, you will support day‑to‑day product marketing activities
  • Product Marketing and Portfolio management: Contribute and recommend succinct product value propositions that are crisp, competitively differentiated and target market specific. Consideration of market dynamics/ ecosystem, buyer needs, and competitive landscape required
  • Content Development & Launch Support: Contribute to the creation and execution of marketing content, including Customer case studies and testimonials, Videos, presentations, and event materials, Internal communications and product updates
  • Campaign & Sales Enablement Support: Assist with execution of marketing campaigns aimed at customers and prospects. Help coordinate messaging, assets, and timelines to support integrated campaigns. Support maintenance and organization of sales enablement assets to ensure materials are accurate and up to date
  • Reporting & Marketing Operations: Partner with broader marketing and analytics teams. Help update tracking tools, content calendars, and internal documentation. Support internal reporting, dashboards, and ad hoc analysis requests

Benefits

  • Gym membership
  • Pension plan
  • Share purchase options
  • Extra holiday purchase optional
  • 25 days holiday (excl. bank holidays)
  • Work from home opportunities
  • Health insurance

About Mastercard

10,000+

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