Senior Product Director – Unannounced IP
About the role
The role
Are you ready to dive into the world of cutting-edge video game development? Headquartered in Montreal, Behaviour Interactive is at the forefront of the gaming industry, crafting unforgettable experiences across PC, console, and mobile platforms. We’re a dynamic, independent studio of over 1200 passionate employees, with studios in Toronto (Behaviour Toronto), Rotterdam (Behaviour Rotterdam) and in the UK (Behaviour UK–North & South). Our day to day revolves around two core business focuses: Services and Original Games. Our Services team collaborates with gaming and entertainment giants like Disney, Sony, Activision, and Nintendo, delivering exceptional work-for-hire development and pioneering immersive location-based entertainment (LBE). Meanwhile, our Original Games unit pushes our creative limits, with our signature IPs, including the iconic Dead by Daylight . Join us and be a part of the future of interactive entertainment!
At Behaviour Interactive, we believe in giving everyone a fair shot. We embrace a diverse and creative environment where everyone is celebrated. We value folks of all ages, sex, ethnicity, colour, ethnic or national origin, religion, sexual orientation, gender identity, civil status, disability, or any other protected characteristics as per applicable law. Behaviour Interactive is looking for a Senior Product Director that will drive the strategic and performance of a new IP game, leveraging data-driven insights to define, prioritize, and champion product initiatives, pre and post launch. They will ensure alignment between business objectives and player experience, foster a vibrant and engaged community, and provide cross-functional leadership to optimize product performance, live operations, and long-term growth.
As a leader, they anticipate risks, manage escalations, and make strategic trade-offs to keep initiatives on track. They deliver performance updates, insights, and strategic recommendations that influence executive decision-making and investment choices.
In this role you will :
- Define and lead the product roadmap, vision, and success framework, setting clear KPIs, aligning cross-functional teams, and driving continuous improvement across initiatives.
- Own the live player engagement & experience strategy, including monetization and store content roadmaps, grounded in player motivations and long-term retention.
- Leverage market insight, player data, and community feedback to design, validate, and evolve engagement features that drive satisfaction, retention, and growth.
- Lead and grow a high-performing product team (Product Manager & Data Analyst to start), while building strong partnerships across creative, art, technical, production, marketing, and player insights.
- Own performance tracking, forecasting, and planning (KPIs & P&L), partnering with Production to define strategic goals, allocate budgets, and maximize impact across initiatives.
What we're looking for :
- 15+ years in Product Management, including 2+ years in leadership role.
- Experience in the video game industry on Live/GaaS released games ideally on PC/Console. Deep understanding of live game KPIs, forecasting, and performance metrics.
- Proven experience creating strategic deliverables including defining objectives, key components, and audience-tailored messaging.
- Demonstrated successful experience with monetization, engagement and player experience systems; Content planning, first party sales, Battle Passes, first time conversion, segmentation, Battle Passes, seasonal events, progression loops, retention mechanics.
- Able to translate insights into innovative, relevant feature strategies. Experience in owning and driving a live content roadmap and influencing cross-discipline creative teams.
- Demonstrates strong leadership and the ability to navigate ambiguity, align stakeholders, and drive clarity and execution in complex, evolving environments.
- Strong market knowledge of live service and engagement trends.
About Behaviour Interactive
Behaviour Interactive is the largest Canadian gaming studio, with more than 1,300 employees worldwide. Behaviour is best known for its flagship franchise, the multiplayer survival horror game Dead by Daylight™, which has entertained over 60 million players across multiple platforms. The studio is currently expanding its portfolio of original IP with multiple projects. Behaviour has also established itself as one of the world’s foremost providers of external development services. The company has partnered with many of the gaming industry’s leaders, including Microsoft, Sony, EA, Warner, Netflix, and Take-Two, among many others. Over 30 years, Behaviour has developed an unparalleled, award-winning culture. The company was named one of the Best Places To Work in Canada by GamesIndustry.biz, and has been recognized with Deloitte Canada’s Enterprise Fast 15 and Best Managed Company awards. Headquartered in Montreal, Behaviour has expanded its global presence with studios in Toronto (Behaviour Toronto), Seattle (Midwinter Entertainment), and the United Kingdom (Behaviour UK – North and Behaviour UK – South) and in Rotterdam (Behaviour Rotterdam). For more information, visit www.bhvr.com.
Senior Product Director – Unannounced IP
About the role
The role
Are you ready to dive into the world of cutting-edge video game development? Headquartered in Montreal, Behaviour Interactive is at the forefront of the gaming industry, crafting unforgettable experiences across PC, console, and mobile platforms. We’re a dynamic, independent studio of over 1200 passionate employees, with studios in Toronto (Behaviour Toronto), Rotterdam (Behaviour Rotterdam) and in the UK (Behaviour UK–North & South). Our day to day revolves around two core business focuses: Services and Original Games. Our Services team collaborates with gaming and entertainment giants like Disney, Sony, Activision, and Nintendo, delivering exceptional work-for-hire development and pioneering immersive location-based entertainment (LBE). Meanwhile, our Original Games unit pushes our creative limits, with our signature IPs, including the iconic Dead by Daylight . Join us and be a part of the future of interactive entertainment!
At Behaviour Interactive, we believe in giving everyone a fair shot. We embrace a diverse and creative environment where everyone is celebrated. We value folks of all ages, sex, ethnicity, colour, ethnic or national origin, religion, sexual orientation, gender identity, civil status, disability, or any other protected characteristics as per applicable law. Behaviour Interactive is looking for a Senior Product Director that will drive the strategic and performance of a new IP game, leveraging data-driven insights to define, prioritize, and champion product initiatives, pre and post launch. They will ensure alignment between business objectives and player experience, foster a vibrant and engaged community, and provide cross-functional leadership to optimize product performance, live operations, and long-term growth.
As a leader, they anticipate risks, manage escalations, and make strategic trade-offs to keep initiatives on track. They deliver performance updates, insights, and strategic recommendations that influence executive decision-making and investment choices.
In this role you will :
- Define and lead the product roadmap, vision, and success framework, setting clear KPIs, aligning cross-functional teams, and driving continuous improvement across initiatives.
- Own the live player engagement & experience strategy, including monetization and store content roadmaps, grounded in player motivations and long-term retention.
- Leverage market insight, player data, and community feedback to design, validate, and evolve engagement features that drive satisfaction, retention, and growth.
- Lead and grow a high-performing product team (Product Manager & Data Analyst to start), while building strong partnerships across creative, art, technical, production, marketing, and player insights.
- Own performance tracking, forecasting, and planning (KPIs & P&L), partnering with Production to define strategic goals, allocate budgets, and maximize impact across initiatives.
What we're looking for :
- 15+ years in Product Management, including 2+ years in leadership role.
- Experience in the video game industry on Live/GaaS released games ideally on PC/Console. Deep understanding of live game KPIs, forecasting, and performance metrics.
- Proven experience creating strategic deliverables including defining objectives, key components, and audience-tailored messaging.
- Demonstrated successful experience with monetization, engagement and player experience systems; Content planning, first party sales, Battle Passes, first time conversion, segmentation, Battle Passes, seasonal events, progression loops, retention mechanics.
- Able to translate insights into innovative, relevant feature strategies. Experience in owning and driving a live content roadmap and influencing cross-discipline creative teams.
- Demonstrates strong leadership and the ability to navigate ambiguity, align stakeholders, and drive clarity and execution in complex, evolving environments.
- Strong market knowledge of live service and engagement trends.
About Behaviour Interactive
Behaviour Interactive is the largest Canadian gaming studio, with more than 1,300 employees worldwide. Behaviour is best known for its flagship franchise, the multiplayer survival horror game Dead by Daylight™, which has entertained over 60 million players across multiple platforms. The studio is currently expanding its portfolio of original IP with multiple projects. Behaviour has also established itself as one of the world’s foremost providers of external development services. The company has partnered with many of the gaming industry’s leaders, including Microsoft, Sony, EA, Warner, Netflix, and Take-Two, among many others. Over 30 years, Behaviour has developed an unparalleled, award-winning culture. The company was named one of the Best Places To Work in Canada by GamesIndustry.biz, and has been recognized with Deloitte Canada’s Enterprise Fast 15 and Best Managed Company awards. Headquartered in Montreal, Behaviour has expanded its global presence with studios in Toronto (Behaviour Toronto), Seattle (Midwinter Entertainment), and the United Kingdom (Behaviour UK – North and Behaviour UK – South) and in Rotterdam (Behaviour Rotterdam). For more information, visit www.bhvr.com.