About the role
Location: Ontario, Canada — Remote-Flexible
Target Comp: Competitive OTE (Base + Commission) | Bilingual (EN/FR) Preferred
About SOVRA
SOVRA is a leading public procurement platform trusted by more than 7,000 government agencies and over 1 million suppliers across North America. Our work sits at the intersection of technology, public service, and accountability — helping governments operate more efficiently and transparently on behalf of the communities they serve. Learn more at SOVRA.com .
About the Opportunity
Edilex , a SOVRA company, specializes in developing cutting-edge legal drafting software that transforms how public organizations, procurement teams, and legal professionals draft, manage, and secure their documents. Trusted by over 6,000 professionals across Canada — including municipalities, school boards, hospitals, and Cegeps — Edilex helps institutions move away from slow, inconsistent manual processes toward centralized, compliant, and collaborative document workflows. Their two core solutions serve distinct markets: Legalflo for public procurement teams automating contract and RFP drafting, and a legal drafting platform for in-house legal teams. Learn more at edilex.com .
This role exists because Ontario’s public sector market is ready and Edilex needs a full-cycle seller who can own it. You’ll inherit a warm brand, a product that solves a real and recognized problem, and a pipeline that an SDR is actively building — your job is to take qualified opportunities across the finish line and go find more. If you’re energized by mission-driven sales, know how to move a complex deal through a public procurement cycle, and want to own a territory rather than work one, this is the role.
What You’ll Do
Territory Ownership
- You own Ontario. Your accounts are mapped, prioritized, and actively worked — not just tracked in a spreadsheet. You know who the decision-makers are, what their procurement calendar looks like, and where Edilex fits.
- You work the full cycle. From the first call through demo, proposal, negotiation, and close — you drive deals forward with minimal hand-holding and keep your forecast honest.
- You represent Edilex credibly in every room. Whether you’re at a municipal procurement event or presenting to a school board CIO, you understand the product, the pain, and the public sector context well enough to hold an intelligent conversation with a skeptical buyer.
Pipeline Development
- You don’t wait for leads. You prospect proactively — identifying procurement leaders, municipal decision-makers, and institutional administrators across Ontario through research, outreach, and sector events.
- You build on what the SDR starts. Qualified handoffs land with full context. You pick up the thread quickly and advance the conversation without making prospects repeat themselves.
- You treat events as pipeline. Edilex-hosted and third-party procurement conferences are on your radar and in your plan — not optional add-ons.
Deal Execution & Client Development
- You navigate procurement complexity. RFP cycles, multi-stakeholder approvals, and institutional timelines don’t derail you — they’re the terrain you know how to move through.
- You close, and you keep. Renewals and expansion conversations with existing clients are part of your responsibility. A signed deal is the beginning of the relationship, not the end.
Forecasting & Collaboration
- Your pipeline is real. Salesforce reflects what’s actually happening — your activity, your stage assessments, and your close estimates tell a coherent story.
- You flag early and bring options. When a deal stalls or a segment isn’t responding, you surface it quickly and come with a hypothesis, not just a problem.
What You’ll Bring
Required
- Full-cycle B2B sales experience in SaaS or technology — you’ve owned a deal from prospecting through close, managed a multi-month pipeline, and have a track record of hitting quota in a complex selling environment.
- Public sector fluency — you understand how municipalities, school boards, or government agencies make purchasing decisions. Procurement structures, committee approvals, and long timelines don’t slow you down — they’re the environment you’ve learned to navigate.
- Consultative selling ability — you ask the questions that get beneath the stated need. Buyers leave your discovery calls feeling heard, not pitched.
- Proposal and RFP experience — you’ve written or contributed to competitive RFP responses and service proposals in a procurement-heavy environment.
- Clear, credible communication — you can explain a technical product to a non-technical buyer, hold your ground in a negotiation, and follow up without being annoying. Bilingual (EN/FR) is a meaningful asset in this market.
- Authorization to work in Canada — we are not able to sponsor work visas at this time.
Nice to Have
- Bilingual fluency in English and French — Ontario’s public sector is meaningfully bilingual. If you can engage francophones with the same confidence as anglophones, you’ll cover more ground.
- GovTech or legaltech experience — you’ve sold procurement software, document automation, or a related product and can speak to the pain of manual processes from firsthand experience.
- Salesforce experience — your pipeline hygiene is strong and your activity data tells a coherent story.
- SDR or inside sales background — you’ve been on the other side of the handoff and know what makes a qualified opportunity actually worth pursuing.
What Success Looks Like
- 90 days: You’ve completed discovery on all inherited opportunities, built your Ontario account map, and are actively running demos with qualified prospects. Your pipeline exists, is documented, and is moving.
- 6 months: You’ve closed your first deals, your Salesforce data tells a clean story, and hiring managers at target accounts know your name. Your forecast is reliable enough that leadership stops double-checking it.
- 12 months: You’re the go-to AE for Ontario’s public procurement segment. Your renewal rate is strong, you’re sourcing net-new pipeline beyond what the SDR delivers, and you’ve contributed at least one insight that shaped how Edilex positions itself in the market.
If this sounds like the role you’ve been looking for — we’d love to hear from you.
Thank you for your interest in SOVRA . However, only selected candidates will be contacted.
At SOVRA , we are committed to fostering an inclusive and equitable workplace. We are an equal opportunity employer and do not discriminate against any employee or applicant for employment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other characteristic protected by applicable laws. We provide a work environment free from discrimination and harassment. In addition, we are committed to ensuring pay equity across our organization and regularly review our compensation practices.
Not the right fit? Search for Account Executive jobs in Toronto, ON
About mdf commerce
mdf commerce inc. is an international team of 650 experts who are developing and selling commerce technology solutions to meet the needs of our B2B and B2G customers. We are a North American leader in the development of a broad set of software-as-a-service (SaaS) solutions that optimize and accelerate commercial interactions between buyers and sellers. Our platforms and services empower businesses around the world, allowing them to generate billions of dollars in transactions on an annual basis. For more information, please visit us at mdfcommerce.com
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About the role
Location: Ontario, Canada — Remote-Flexible
Target Comp: Competitive OTE (Base + Commission) | Bilingual (EN/FR) Preferred
About SOVRA
SOVRA is a leading public procurement platform trusted by more than 7,000 government agencies and over 1 million suppliers across North America. Our work sits at the intersection of technology, public service, and accountability — helping governments operate more efficiently and transparently on behalf of the communities they serve. Learn more at SOVRA.com .
About the Opportunity
Edilex , a SOVRA company, specializes in developing cutting-edge legal drafting software that transforms how public organizations, procurement teams, and legal professionals draft, manage, and secure their documents. Trusted by over 6,000 professionals across Canada — including municipalities, school boards, hospitals, and Cegeps — Edilex helps institutions move away from slow, inconsistent manual processes toward centralized, compliant, and collaborative document workflows. Their two core solutions serve distinct markets: Legalflo for public procurement teams automating contract and RFP drafting, and a legal drafting platform for in-house legal teams. Learn more at edilex.com .
This role exists because Ontario’s public sector market is ready and Edilex needs a full-cycle seller who can own it. You’ll inherit a warm brand, a product that solves a real and recognized problem, and a pipeline that an SDR is actively building — your job is to take qualified opportunities across the finish line and go find more. If you’re energized by mission-driven sales, know how to move a complex deal through a public procurement cycle, and want to own a territory rather than work one, this is the role.
What You’ll Do
Territory Ownership
- You own Ontario. Your accounts are mapped, prioritized, and actively worked — not just tracked in a spreadsheet. You know who the decision-makers are, what their procurement calendar looks like, and where Edilex fits.
- You work the full cycle. From the first call through demo, proposal, negotiation, and close — you drive deals forward with minimal hand-holding and keep your forecast honest.
- You represent Edilex credibly in every room. Whether you’re at a municipal procurement event or presenting to a school board CIO, you understand the product, the pain, and the public sector context well enough to hold an intelligent conversation with a skeptical buyer.
Pipeline Development
- You don’t wait for leads. You prospect proactively — identifying procurement leaders, municipal decision-makers, and institutional administrators across Ontario through research, outreach, and sector events.
- You build on what the SDR starts. Qualified handoffs land with full context. You pick up the thread quickly and advance the conversation without making prospects repeat themselves.
- You treat events as pipeline. Edilex-hosted and third-party procurement conferences are on your radar and in your plan — not optional add-ons.
Deal Execution & Client Development
- You navigate procurement complexity. RFP cycles, multi-stakeholder approvals, and institutional timelines don’t derail you — they’re the terrain you know how to move through.
- You close, and you keep. Renewals and expansion conversations with existing clients are part of your responsibility. A signed deal is the beginning of the relationship, not the end.
Forecasting & Collaboration
- Your pipeline is real. Salesforce reflects what’s actually happening — your activity, your stage assessments, and your close estimates tell a coherent story.
- You flag early and bring options. When a deal stalls or a segment isn’t responding, you surface it quickly and come with a hypothesis, not just a problem.
What You’ll Bring
Required
- Full-cycle B2B sales experience in SaaS or technology — you’ve owned a deal from prospecting through close, managed a multi-month pipeline, and have a track record of hitting quota in a complex selling environment.
- Public sector fluency — you understand how municipalities, school boards, or government agencies make purchasing decisions. Procurement structures, committee approvals, and long timelines don’t slow you down — they’re the environment you’ve learned to navigate.
- Consultative selling ability — you ask the questions that get beneath the stated need. Buyers leave your discovery calls feeling heard, not pitched.
- Proposal and RFP experience — you’ve written or contributed to competitive RFP responses and service proposals in a procurement-heavy environment.
- Clear, credible communication — you can explain a technical product to a non-technical buyer, hold your ground in a negotiation, and follow up without being annoying. Bilingual (EN/FR) is a meaningful asset in this market.
- Authorization to work in Canada — we are not able to sponsor work visas at this time.
Nice to Have
- Bilingual fluency in English and French — Ontario’s public sector is meaningfully bilingual. If you can engage francophones with the same confidence as anglophones, you’ll cover more ground.
- GovTech or legaltech experience — you’ve sold procurement software, document automation, or a related product and can speak to the pain of manual processes from firsthand experience.
- Salesforce experience — your pipeline hygiene is strong and your activity data tells a coherent story.
- SDR or inside sales background — you’ve been on the other side of the handoff and know what makes a qualified opportunity actually worth pursuing.
What Success Looks Like
- 90 days: You’ve completed discovery on all inherited opportunities, built your Ontario account map, and are actively running demos with qualified prospects. Your pipeline exists, is documented, and is moving.
- 6 months: You’ve closed your first deals, your Salesforce data tells a clean story, and hiring managers at target accounts know your name. Your forecast is reliable enough that leadership stops double-checking it.
- 12 months: You’re the go-to AE for Ontario’s public procurement segment. Your renewal rate is strong, you’re sourcing net-new pipeline beyond what the SDR delivers, and you’ve contributed at least one insight that shaped how Edilex positions itself in the market.
If this sounds like the role you’ve been looking for — we’d love to hear from you.
Thank you for your interest in SOVRA . However, only selected candidates will be contacted.
At SOVRA , we are committed to fostering an inclusive and equitable workplace. We are an equal opportunity employer and do not discriminate against any employee or applicant for employment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other characteristic protected by applicable laws. We provide a work environment free from discrimination and harassment. In addition, we are committed to ensuring pay equity across our organization and regularly review our compensation practices.
Not the right fit? Search for Account Executive jobs in Toronto, ON
About mdf commerce
mdf commerce inc. is an international team of 650 experts who are developing and selling commerce technology solutions to meet the needs of our B2B and B2G customers. We are a North American leader in the development of a broad set of software-as-a-service (SaaS) solutions that optimize and accelerate commercial interactions between buyers and sellers. Our platforms and services empower businesses around the world, allowing them to generate billions of dollars in transactions on an annual basis. For more information, please visit us at mdfcommerce.com