Open Farm Pet16 days ago

Toronto

Senior Level

###Top Benefits

Health, medical, and dental coverage

Wellness days and flexible summer hours

Mental health support services

###About the role

###Who you are

• You are equal parts creative leader, strategic thinker, and hands‑on doer
• You care deeply about craft, but you care just as much about impact
• 7–10+ years in creative direction, brand storytelling, or copy‑led creative roles
• Experience in CPG, lifestyle, or mission‑driven brands (DTC experience strongly preferred)
• Proven work across multiple channels and funnel stages
• Strong conceptual thinker who can turn ideas into real, shippable work
• Deep understanding of digital, social, and performance creative
• Comfortable using data and insights to inform creative decisions
• Able to clearly articulate creative rationale to senior stakeholders
• Hands‑on, pragmatic, and accountable
• Collaborative, clear, and direct communicator
• High standards for craft — and equally high standards for impact
• Thrives in a fast‑moving environment where priorities evolve

###What the job involves

• This role exists to own and connect our narrative end‑to‑end: from the first moment someone meets Open Farm, to the point they choose us, stay with us, and advocate for us
• You’ll ensure our creative work is emotionally resonant, unmistakably Open Farm, and measurably effective
• This is not a “big idea, hand it off” role
• This is where strategy meets execution
• You will think, make, test, refine, and launch
• The Creative Director is responsible for shaping and stewarding Open Farm’s creative direction across all channels and funnel stages: brand, social, paid, owned, and commerce
• Reporting to the VP of Marketing and sitting within the Brand team, you’ll define the creative north star and ensure it shows up consistently, clearly, and powerfully everywhere our brand lives
• You’ll partner closely with Brand, Growth, DTC, Social, Retail marketing and external partners to turn insight into work that performs
• Own and evolve Open Farm’s brand narrative, voice, and creative principles across all channels
• Define the non‑negotiables (tone, visual language, messaging guardrails) that ensure consistency without killing speed
• Ensure every piece of creative ladders into a clear, cohesive brand story
• Translate customer, business, and cultural insights into clear creative direction and concepts
• Develop campaign ideas, story arcs, and content frameworks that scale across funnel stages
• Actively contribute to concepting, writing, and creative problem‑solving — this is a hands‑on role
• Partner with Growth and DTC teams to ensure creative work drives attention, consideration, and conversion
• Use performance data, testing results, and platform insights to refine creative direction and drive execution
• Balance brand building with commercial outcomes — and know when to push each
• Set the creative direction for social storytelling across platforms, ensuring it ladders into the broader brand narrative
• Partner closely with Social and Community teams to guide narratives, formats, and creative guardrails — balancing cultural relevance with brand consistency
• Contribute to social concepting, scripting, and storytelling when needed, without owning day-to-day posting or community management
• Help shape high-velocity content approaches that drive reach, engagement, and follower growth
• Ensure social content reflects platform-specific behaviors, trends, and algorithms while remaining unmistakably Open Farm
• Provide clear creative direction and feedback to in‑house creators across paid, email, web, and social
• Brief and collaborate with external agencies, freelancers, and production partners
• Build simple, scalable creative systems that raise quality and increase speed
• What success looks like:
• Open Farm creative is deeply on brand and effective - It catches attention of consumers (drives fame), tells the right stories and drive broader engagement
• Open Farm’s creative feels unmistakable, consistent, and differentiated
• Teams move faster because direction is clear
• Campaigns and content perform — creatively and commercially
• Creative decisions are grounded in insight, not opinion
• The brand shows up with warmth, confidence, wit and conviction — without losing rigor
• You’ll have real ownership, real influence, and the opportunity to shape how a premium brand shows up in the world — creatively and commercially
• You’ll work with people who care deeply, move quickly, and expect great work

###Benefits

• Health, Medical & Dental Benefits
• Wellness Days & Summer Hours
• Mental Health Support
• Wellness Stipend
• Slack Interest Groups
• Pet Feeding Program
• RRSP and 401(k)
• Hybrid & Remote Work

###About****Open Farm Pet

Food and Beverage Services

51-200

As the leader in ethically and sustainably sourced pet food, Open Farm believes that high quality nutrition, environmental stewardship, and animal welfare go hand in hand.

Based in Toronto, Open Farm is one of the fastest growing pet food companies in North America and, as of July 2024, a certified B-Corporation. This accomplishment reflects our decade-long commitment to Doing Some Good for animals and the planet.

We are on a mission to empower pet parents with high quality nutrition for pets, crafted from ethically and sustainably sourced ingredients. Open Farm offers a range of premium pet food products including dry and wet foods, bone broths, treats, freeze-dried raw, gently cooked meals, and nutritional supplements. Formulated with a focus on environmental stewardship, animal welfare, and transparent sourcing, Open Farm gives pet owners ethical and sustainable choices for their beloved companions.

We're also proud of the strong partnerships with leading animal welfare and sustainability certifications including Global Animal Partnership, Certified Humane, Ocean Wise, and the Marine Stewardship Council.