Top Benefits
Comprehensive medical, dental, and vision coverage for employees and families.
Unlimited PTO, 15-day minimum, up to 12 weeks paid family leave.
Performance incentives for individuals and company-wide success.
About the role
Who you are
- 4+ years of experience in B2B digital marketing, with hands-on ownership of website, email, and paid media channels
- Experience owning website performance and conversion optimization, including CRO experimentation and landing page strategy
- Strong knowledge of marketing automation (HubSpot preferred) and CRM systems (Salesforce required)
- Experience building and scaling lifecycle and nurture programs
- Familiarity with SEO and emerging AEO/AI-driven discovery strategies
- Analytical mindset with the ability to own reporting across multiple channels and translate data into actionable recommendations
- Experience managing external agency relationships, particularly for paid media
- Excellent project management and communication skills
What the job involves
- This role owns the performance and optimization of Panther’s digital marketing engine. The focus is on driving pipeline through high-performing website experiences, lifecycle marketing, and data-driven campaign execution
- This person will lead execution across email, website, paid media, and organic growth (SEO/AEO), while partnering with Marketing Ops and external agencies to continuously improve conversion, engagement, and pipeline generation
- Own website performance, including conversion rates, user flows, and landing page optimization
- Run CRO experiments across pages, forms, and CTAs to improve conversion to pipeline
- Own organic growth strategy across SEO and AEO, improving visibility in search and AI-driven discovery (LLMs)
- Partner with product marketing to drive high-intent traffic through search, technical content, and conversion-focused pages
- Build and scale lifecycle programs in HubSpot (ie. nurtures)
- Own email strategy and execution, including segmentation, personalization, and performance
- Partner with the external agency to optimize paid media performance across LinkedIn, Google, and other channels
- Own reporting across website, email, paid, and organic performance, with clear insights and recommendations
- Monitor funnel performance and identify opportunities to improve conversion and pipeline
- Run A/B tests across messaging, creative, and conversion paths to continuously improve result
- Primary Outcomes
- Increased website conversion rates and pipeline contribution across both paid and organic channels
- Scalable, high-performing lifecycle and nurture programs
- Improved organic visibility across search and AI-driven discovery (SEO/AEO)
- Clear visibility into funnel performance and marketing impact
- More efficient and balanced digital demand engine
Benefits
- Healthcare coverage: Comprehensive medical plans for employees and families, with dental and vision benefits included.
- Unlimited PTO: Unlimited PTO with recommended 15-day minimum, plus up to 12 weeks paid leave for family care.
- Performance incentives: Every Panther can share in our success through individual and company-wide performance incentives.
- Mental health support: Free therapy sessions, care navigation, and 24/7 EAP resources for you and your family.
- Financial security: Automatic 401(k) enrollment, company-paid life insurance, and long-term disability coverage.
Not the right fit? Search for Digital Marketing Manager jobs in Canada
About Panther
Human Resources Services
201-500
Panther is the security monitoring platform for the cloud.
Unlike ‘next-gen’ SIEMs that rely on historical detections and closed ecosystems, Panther enables flexible defense in production environments with streaming data analysis, programmable detections, and seamless cloud integration – empowering teams to optimize costs and control, accelerate incident response, and achieve cross-system visibility at scale.
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Top Benefits
Comprehensive medical, dental, and vision coverage for employees and families.
Unlimited PTO, 15-day minimum, up to 12 weeks paid family leave.
Performance incentives for individuals and company-wide success.
About the role
Who you are
- 4+ years of experience in B2B digital marketing, with hands-on ownership of website, email, and paid media channels
- Experience owning website performance and conversion optimization, including CRO experimentation and landing page strategy
- Strong knowledge of marketing automation (HubSpot preferred) and CRM systems (Salesforce required)
- Experience building and scaling lifecycle and nurture programs
- Familiarity with SEO and emerging AEO/AI-driven discovery strategies
- Analytical mindset with the ability to own reporting across multiple channels and translate data into actionable recommendations
- Experience managing external agency relationships, particularly for paid media
- Excellent project management and communication skills
What the job involves
- This role owns the performance and optimization of Panther’s digital marketing engine. The focus is on driving pipeline through high-performing website experiences, lifecycle marketing, and data-driven campaign execution
- This person will lead execution across email, website, paid media, and organic growth (SEO/AEO), while partnering with Marketing Ops and external agencies to continuously improve conversion, engagement, and pipeline generation
- Own website performance, including conversion rates, user flows, and landing page optimization
- Run CRO experiments across pages, forms, and CTAs to improve conversion to pipeline
- Own organic growth strategy across SEO and AEO, improving visibility in search and AI-driven discovery (LLMs)
- Partner with product marketing to drive high-intent traffic through search, technical content, and conversion-focused pages
- Build and scale lifecycle programs in HubSpot (ie. nurtures)
- Own email strategy and execution, including segmentation, personalization, and performance
- Partner with the external agency to optimize paid media performance across LinkedIn, Google, and other channels
- Own reporting across website, email, paid, and organic performance, with clear insights and recommendations
- Monitor funnel performance and identify opportunities to improve conversion and pipeline
- Run A/B tests across messaging, creative, and conversion paths to continuously improve result
- Primary Outcomes
- Increased website conversion rates and pipeline contribution across both paid and organic channels
- Scalable, high-performing lifecycle and nurture programs
- Improved organic visibility across search and AI-driven discovery (SEO/AEO)
- Clear visibility into funnel performance and marketing impact
- More efficient and balanced digital demand engine
Benefits
- Healthcare coverage: Comprehensive medical plans for employees and families, with dental and vision benefits included.
- Unlimited PTO: Unlimited PTO with recommended 15-day minimum, plus up to 12 weeks paid leave for family care.
- Performance incentives: Every Panther can share in our success through individual and company-wide performance incentives.
- Mental health support: Free therapy sessions, care navigation, and 24/7 EAP resources for you and your family.
- Financial security: Automatic 401(k) enrollment, company-paid life insurance, and long-term disability coverage.
Not the right fit? Search for Digital Marketing Manager jobs in Canada
About Panther
Human Resources Services
201-500
Panther is the security monitoring platform for the cloud.
Unlike ‘next-gen’ SIEMs that rely on historical detections and closed ecosystems, Panther enables flexible defense in production environments with streaming data analysis, programmable detections, and seamless cloud integration – empowering teams to optimize costs and control, accelerate incident response, and achieve cross-system visibility at scale.