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Détails du poste

THE ROLE Marketing at Levven is a small function with a lot of runway. You'll be our first hire as we scale it, reporting directly to the Director of Marketing. If you want your work visible, shipped quickly, and shaping how a category-defining product goes to market, this is that role. Roughly 70% of your work is B2B: builders, electrical contractors, and distributors. The other 30% is B2C: home buyers, DIY, and retail. You'll work closely with our sales, product, and customer experience teams. You're not expected to be a design wizard in Adobe or Figma. You're expected to be the person who makes sure great marketing happens - on time, on brand, and with measurable impact. You also won't be handed a finished playbook. For the first few months we'll build plans together, because learning to position a product like this to a framing-stage builder takes time. After that, we expect you to bring the plan. WHAT THIS ROLE IS NOT We'd rather be honest up front than have you find out in month two: You will not be doing all of this at once, or on your own. We sequence the work intentionally, and you'll have direct support from the Director of Marketing and our freelance network as you ramp. You will not be managing anyone. This is an individual contributor role. You will not be purely strategic. There is real hands-on production work here every week. You will not have a large discretionary budget. We're deliberate about where we invest our resources and energy — we test small, measure honestly, and put money behind what earns it. This is an on-site role at our Edmonton head office. It is not hybrid or remote. WHAT YOU'LL BE DOING Campaigns. Running two concurrent campaign tracks - one nurture and one targeted. This will be managed end-to-end in Odoo - audience, content, build, launch, measure, iterate. Content and email. Writing and producing campaign copy, blog posts, sales collateral, spec sheets, and case studies for trade and consumer audiences. Website. Keeping levven.com current and useful - landing pages, product content, and the resources our partners rely on. Social. LinkedIn first, then TikTok and Instagram. You'll take over publishing as you ramp. Sales enablement and partner marketing. Working directly with sales to build the assets our builders and contractors use to market Switched Right® to their own customers. Freelancer management. We work with a network of freelance designers, 3D artists, and video editors. You will scope the work, write the brief, manage the relationship, and bring back the deliverable on time. Trade shows. One or two a year, with some travel. WHAT SUCCESS LOOKS LIKE IN YOUR FIRST 6 MONTHS If you're thriving here, this is what we'd expect to see: Campaigns launch on schedule and hit their numbers. You've built a rhythm for planning, executing, and reporting across email, social, and ads for both audiences. Nothing falls through the cracks. Freelancers and internal stakeholders are running on clear briefs, real timelines, and a quality standard you hold — including for yourself. You understand our buyers without needing help. You can explain what a production builder cares about, how that differs from an electrical contractor, and why a homeowner cares about neither of those things. You're bringing the plan, not just running it. The first months are collaborative. By month six we expect proposals from you, with reasoning behind them. You're curious about how the machine works. You've dug into how our Odoo automation is wired, and you've found at least one tool or approach that would improve how we work — and made the case for it. WHAT WE'RE LOOKING FOR 3+ years in a hands-on B2B marketing role. You've executed campaigns yourself, not just coordinated a calendar. You can write for a trade audience. A builder and a homeowner care about completely different things. You know how to tell the difference and adjust. You've managed freelancers or vendors. You don't need to be a designer or a developer. You do need to write a brief so clear that the person receiving it doesn't have to ask you three follow-up questions. High agency. You spot the thing that needs doing and you start it. You ask sharp questions when a brief is thin instead of guessing quietly. You take feedback well — and you give it. We critique work directly here. We expect the same back. Curiosity about the tools. You want to understand what a marketing automation platform can actually do, not just operate the parts you already know. Organized under load. Multiple projects, multiple stakeholders, real deadlines. OUR HIRING PROCESS We'll be transparent about this, and we'll respect your time: Video screen, 30 minutes with the Director of Marketing. A short paid exercise - about 45 minutes of work. We pay you $100 for it whether or not we move forward. On-site interview, 90 minutes in Edmonton, with our Director of Marketing and our Director of Sales. You'll present the exercise, we'll discuss it openly, and we'll talk through your experience. Two reference checks, one of which should be a direct manager. We read every application and aim to respond to everyone within two weeks. WHAT WE OFFER Compensation: $60,000 – $70,000 CAD annually, depending on experience. Placement at the upper end reflects deeper B2B or building-products experience. Levven is an equal opportunity employer. We welcome applications from everyone legally entitled to work in Canada, and we're happy to accommodate any part of the hiring process on request. ABOUT LEVVEN Levven makes smart home products that are changing how homes get built. Our Switched Right® system saves builders and electrical contractors time, labour, copper, and drywall, while giving homeowners smart lighting as a standard feature instead of a costly upgrade. We're a Canadian company of over 50 people, selling products to home builders, electrical contractors, and distributors across North America, with a growing direct-to-consumer and retail channel alongside it. Our vision: to accelerate efficient, sustainable construction. Our mission: to provide technology and insights that make buildings more affordable, personal, and sustainable. We live that through four values: Be Accountable — We hold our actions and products to a high standard, serving our users and the environment. Do What It Takes — We are committed to making it right for our users, employees, communities, and environment. Act with Integrity — We take care of our partners, colleagues, and customers with honesty and transparency. Be of Service — We build positive relationships by acting as servant-leaders inside and outside of the company.

Ce que vous ferez

Execute end-to-end B2B and B2C marketing campaigns, including content creation for blogs, emails, and sales collateral. Manage the company website, social media presence, and a network of freelance creative vendors.

Exigences

Requires 3+ years of hands-on B2B marketing experience with a proven ability to write for trade audiences. Candidates must demonstrate high agency, strong organizational skills, and the ability to manage external vendors.

Autres compétences pertinentes

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• B2B Marketing
• Campaign Management
• Copywriting
• Content Strategy
• Email Marketing
• Social Media Management
• Sales Enablement
• Freelancer Management
• Partner Marketing
• Market Positioning
• Odoo
• Brief Writing

Domaines d’emploi

• Marketing
• Sales
• Construction
• Manufacturing