The future you want is within reach. Let's build it together.

At PCL Industrial Management Inc., part of the PCL Family of Companies (PCL), we don't just build projects - we build opportunities, careers and communities. We are 100% employee-owned, every employee has a stake in our success, and that shared commitment drives how we work, grow and lead in the construction industry.

We're a team of builders who care deeply about what we create and who we build with. That includes you. We are not only shaping the future of construction, we are also committed to shaping the future of your career.

As a Digital Marketing Specialist for PCL Industrial Management Inc. in Edmonton, Alberta (Ind Mgmt), you'll have the opportunity to lead and manage PCL Heavy Industrial’s external digital presence, applying strong editorial judgment to ensure our work across North America is communicated clearly, consistently, and strategically in collaboration with marketing, business development, and executive leadership.

Why Choose PCL?

Choose a career with rewards that matter. PCL's total rewards are designed to support your growth, well-being and future success - because when you succeed, we all do. Our offerings could include:

• Employee ownership opportunities that build long-term value
• Annual discretionary performance bonuses
• RRSP, TFSA, Pension Contribution Options
• Flexible medical, dental and vision benefits
• Prescription drug coverage and virtual care services
• Life, AD&D and disability insurance
• Paid parental leave and family care support
• Health and lifestyle spending account options
• Mental health and wellness support, including Employee Assistance Programs
• Career growth pathways, leadership development and mentorship programs
• Access to world-class training through PCL's College of Construction and professional development courses
• Ongoing opportunities to learn new skills, explore different roles and grow your career across sectors and regions

Here's how a Digital Marketing Specialist for PCL Industrial Management Inc. within Edmonton Industrial Management contributes to our team:

Responsibilities

Web Presence and Content Governance

• Own content strategy and governance for PCL Heavy Industrial's pages on PCL.com — ensuring the division's external presence reflects current markets, active sectors, and BD priorities
• Plan and manage a steady cadence of high-quality content including project profiles, sector insights, news releases, and spotlights, working with the division's marketing and content leads
• Optimize content for SEO and AEO to improve discoverability across search engines and AI-driven answer platforms
• Act as a trusted advisor to business stakeholders on digital best practices, translating complex industrial subject matter into clear, audience-focused narratives

Social Media and Advocacy

• Partner with PCL's corporate social media team to develop and manage a content calendar for the division — shaping narratives and ensuring a consistent pipeline of platform-ready content, not managing day-to-day posting
• Coordinate the division's employee advocacy program, providing construction leaders and executives with ready-to-use content through our social publishing platform and making it easy for busy people to show up consistently online
• Think in terms of content ecosystems — how a project profile, a news release, or a sector insight can extend across web, social, and advocacy to maximize reach and impact
• Manage the division's client-facing digital newsletters and LinkedIn monthly newsletter — coordinating contributors, editing for consistency and quality, and keeping to schedule

Coordination and Planning

• Serve as the primary connection point between PCL Heavy Industrial's marketing teams across Canada and the US, the corporate digital team, the social media team, and creative services
• Manage content intake, prioritization, and scheduling across the division's external channels
• Track performance, interpret what the data is saying, and bring forward recommendations

Qualifications

• Post-secondary degree or diploma in communications, marketing, journalism, or a related field
• Two or more years of experience in a digital content or communications role — we're less interested in years on a resume than in someone who genuinely understands how content moves online and can demonstrate it
• Demonstrated experience managing web content strategy and governance, ideally within a CMS environment
• Working knowledge of SEO and AEO principles, including how to structure content for search intent, featured snippets, and AI-driven answer platforms
• Strong editorial judgment — you can assess content produced by others, improve it quickly, and make the call on what's ready to publish
• Experience coordinating across multiple teams and stakeholders without losing momentum or quality
• Familiarity with social media platforms, particularly LinkedIn, and with social publishing and advocacy tools
• Comfort with content analytics — you know what to measure and can turn data into a recommendation
• Strong project management and scheduling instincts — you keep multiple workstreams moving and don't let things fall through the gaps
• Experience in AEC, industrial, or infrastructure sectors is preferred but not required — genuine curiosity about the industry is non-negotiable

Your Work Has Purpose Here

PCL projects are where life happens, where communities connect, careers begin, and progress is made. Regardless of the type of project, we are building something bigger: a future that's inclusive, resilient and full of opportunity.

At PCL Industrial Management Inc., we are committed to creating a workplace where everyone belongs. We value the diverse experiences, identities and perspectives our employees bring. Employment decisions are based on merit, potential and the drive to make a difference, regardless of race, gender, age, ability or background.

We know everyone's needs are different, if you require accommodation during the application process, please contact careers@pcl.com and include the position and location of interest.

This recruitment process does not involve the use of artificial intelligence (AI) to screen, assess, or select applicants. All hiring decisions are made by human reviewers.

Company: PCL Industrial Management Inc.

Primary Location: Edmonton, Alberta (Ind Mgmt)

Job Title: Digital Marketing Specialist

Requisition ID: 12327