This position leads the strategic evolution of SIGA’s digital platform by curating a high-performance vendor product roadmap tailored to the Saskatchewan market. This role is responsible for the end-to-end product lifecycle, optimizing game mix and feature sets to hit aggressive revenue targets, and drives player acquisition. By leveraging market intelligence and data insights, this position ensures the iGaming platform delivers a personalized, competitive gaming experience that outperforms competitors.

Main Duties :

Reporting to the Director of iGaming, this position leads the strategic evolution of SIGA’s digital platform by curating a high-performance vendor product roadmap tailored to the Saskatchewan market. This role is responsible for the end-to-end product lifecycle, optimizing game mix and feature sets to hit aggressive revenue targets, and drives player acquisition. By leveraging market intelligence and data insights, this position ensures the iGaming platform delivers a personalized, competitive gaming experience that outperforms competitors.

Responsibilities include : Developing a multi-year vendor product strategy and roadmap by strategizing with third-party content and technology providers to secure exclusive, early-access, and SIGA-branded product offerings that drive competitive differentiation. Determining new products and platform capabilities while maintaining ongoing relationships with content vendors. Developing a growth user acquisition strategy by optimizing the digital product mix, aligning product launches and deployment calendars with key sporting, cultural, and market events. Optimizing revenue and growth through product placement, feature visibility and content mix in support of Net Win and Gross Gaming Revenue targets. Conduct regular reviews of the game library to ensure high-performing and high-margin content remains discoverable and relevant. Monitoring player behavior metrics and evaluating the financial impact of new products and features to determine return on investment and sustainable revenue growth. Leveraging marketing intelligence, player data, and performance analytics to guide evidence-based product decisions and personalization strategies. Providing effective management and supervision of the iGaming Growth & Product team.

Successful completion of a four-year bachelor’s degree in Marketing or Management. Casino Management Certificate would be an asset. Minimum of 6 years experience in product lifecycle marketing. Experience in building a team to deliver and meet objectives. Excellent communication skills, both written and verbal including strong presentation skills. Excellent interpersonal skills with ability to lead, interact with, influence and resolve conflict.

Why SIGA?

SIGA is a First Nation employer of choice in the province, with a focus on quality of life and an inclusive work environment that embodies a strong sense of belonging for employees. As a non-profit, 100% of our net income goes back to our communities. Since our inception more than 30 years ago, SIGA has returned $1.9 billion back to our beneficiaries.

For the third consecutive year, SIGA is proud to be named a Saskatchewan Top Employer by Canada’s Top 100 Employers. Now in its 21st year, Saskatchewan’s Top Employers is a special designation that recognizes employers that lead their industries in offering exceptional places to work.

Work Eligibility?

To be employed with SIGA, you must meet the following criteria:

• At least 19 years of age
• Ability to obtain and maintain a Gaming Employee Certificate of Registration from the Saskatchewan Liquor Gaming Authority / Indigenous Gaming Regulators
• You must be legally entitled to work in Canada

Additional Information

We thank all applicants for their interest; however, only those selected for an interview will be contacted.

For more information regarding this competition, or if you require an accommodation or support, please contact the Talent Acquisition Team at talentacquisition@siga.sk.ca

Applicants should note that SIGA does not currently participate in the Saskatchewan Immigrant Nominee Program (SINP) for this type of position and will not support a SINP Job Approval.

Apply today!

Once employed with SIGA there are many opportunities for learning, growth and advancement throughout the company. We take great pride in being a preferred employer and aspire to attract the very best and very brightest to become part of our family. We look forward to reviewing your application.