Powered by Passion. United by Purpose. Build for Impact.

At Maple Leaf Sports & Entertainment Partnership (MLSE), we exist to deliver the ultimate fan experience by lifting trophies, spirits, and communities – united as one.

We're more than a workplace. We are a team of passionate people, boldly building the future of sport and entertainment, together. We believe in the power of play, the strength of collaboration, and the energy that comes from showing up with purpose.

From the ice to the pitch, the hardwood to the digital arena, we’re proud to be the driving force behind the Toronto Maple Leafs (NHL), the Toronto Raptors (NBA), Toronto FC (MLS), Toronto Argonauts (CFL) and development teams with the Toronto Marlies (AHL), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.

We bring these teams – and world-class entertainment – to life at our iconic venues, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. Off the field, we serve up elevated dining at e11even, Real Sports, and our signature club spaces like Hot Stove Club, ScotiaClub, and Platinum Club.

Through MLSE Foundation and MLSE LaunchPad, we use the power of sport to help youth facing barriers reach their full potential. Since 2009, we’ve invested more than $45 million into Ontario communities - and we’re just getting started.

This is what it means to be One MLSE: a culture where everyone plays a role, everyone belongs, and everyone contributes to something bigger than themselves.

So, if you're ready to play with purpose, grow with passion, and win as one, we’d love to have you on our team.

** We know that great candidates come from a variety of backgrounds and experiences. Even if you do not meet every qualification listed, we encourage you to apply. Your unique perspective, transferable skills, and lived experience may be exactly what we’re looking for. **

Job Description

We are seeking a Digital Strategist to join the Global Partnerships Media Integrations team, focused on driving digital campaigns and maximizing the value of our partnership offerings. Reporting to the Media Integrations Manager, this role is responsible for the strategic development and packaging of digital-first marketing programs, with a strong emphasis on media strategy, valuation, and monetization.

The i deal candidate bring s deep expertis e in digital platforms , an d understand s how to translate inventory across channels into compelling, revenue-generating partnership solutions. You will leverag e your knowledge of platforms such as Meta, YouTube/Google, X, Snapchat, and emerging technologies (AR/VR) to :

• Build and price integrated media packages, ensuring clear value for partners across all digital touchpoints

• Identify monetization opportunities across MLSE’s social, content, and owned & operated platforms

• Develop strategic, multi-platform programs that align with both partner objectives and business goals

• Guide internal teams on digital media best practices , including inventory planning, performance expectations, and optimization

This role requires a balance of strategic thinking and commercial acumen - someone who can not only ideate and plan, but also quantify value, justify investment, and drive revenue through digital media . The ideal candidate is both analytical and creative, with a strong understanding of the evolving digital landscape and a passion for building innovative, insight-driven marketing solutions.

RESPONSIBILITIES

• Reimagine and develop digital partnership opportunities for new and existing partners

• Collaborate cross-functionally to build integrated, insight-driven campaign ideas

• Map end-to-end campaign journeys and ecosystems across channels with user-journey consideration

• Define success metrics and track performance to optimize results

• Support and lead new business pitches and strategic presentations

• Use data and insights to inform decisions and drive measurable outcomes

• Present strategic recommendations to clients and internal stakeholders

• Show genuine interest in media industry and digital trends, platforms, and technologies to identify new opportunities

REQUIREMENTS

• 2 – 3 years of experience in digital advertising / marketing / paid media

• A desire to create award-winning marketing programs for brands in the sports and entertainment space

• Excellent client interpersonal skills, presentation skills and confidence in leading conversations

• Experience working with integrated marketing programs and cross functionally with a variety of teams across the organization

• Presentation skills and storytelling with deep understanding of fans relationship with digital platforms and technology

• Ability to think ‘big picture’ in both strategy and execution

• Thrive in a fast-paced team environment with ability to productively prioritize

• Maintain confidentiality

• Ability to work events (evenings and weekends) as required

Please note:

• apply by Monday, April 13 at 11:59 pm

• this is a contract position u ntil June 30, 2027

Job Posting Compensation Range/Rate:

$70,000-75,000 plus vacation, benefits and many perks

We’re glad you’re here. Once you apply, we’ll follow up by email, and you can track everything in your Candidate Portal . Want instant updates? Opt-in for SMS notifications to stay in the loop.

At MLSE, we are committed to building an equitable , diverse and inclusive organization. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email accommodations@mlse.com . This email is only for accommodation requests. Resumes sent to this email address will not be considered.