Senior Analyst, Activation

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels. Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients. We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face. We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company. We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it. THE TEAM Kepler’s Activation team is made up of forward-thinking media traders, with ad platform optimization expertise across biddable media channels (including social, SEM, video/Advanced TV, and programmatic DSP media: audio, DOOH, native, display, etc.) and a keen sense of macro marketing, data policy, and technology trends. This team is not simply a trading desk - you are a strategic biddable media expert, who will be client-facing, partner-facing, and seen as an internal expert for brainstorming future-proof ad tech solutions that drive client value and solve/automate internal workflow challenges. THE ROLE As an Activation, Senior Analyst on our Activation team, you’ll support client relationships, oversee campaign execution, manage complex retail and digital media projects, and lead many aspects of program management and innovation. You’ll succeed in this role if you’re a natural leader, have exceptional communication and organizational skills, and are a creative problem solver with an instinct to use data to drive marketplace growth. What You Will Do: Lead hands-on-keys execution, pacing, and optimization across core biddable channels, with a primary focus on Programmatic DSPs (specifically DV360) and Paid Social (Meta), alongside video and retail media platforms. Support your clients and vendors; track, escalate, and solve client issues related to media performance, inventory, and retail readiness. Partner with clients to understand their business goals, e-commerce/marketing objectives, and competitive constraints within the retail media landscape. Work closely with your Manager and other Kepler team members to design and execute sophisticated, full-funnel media programs that deliver breakthrough client results. Execute and monitor all aspects of campaign setup, pacing, and optimization; measure performance using sophisticated data analysis and retail metrics (e.g., ROAS, New-to-Brand, glance views). Contribute to weekly, monthly, and annual client insights and strategy reports; leverage data from Amazon Marketing Cloud (AMC) and other clean rooms to contribute to ongoing program analysis and closed-loop measurement. Desired Skills and Experience: 1–3+ years of hands-on-keys activation experience required, specifically with DV360 (or equivalent programmatic DSPs) and Meta Ads Manager. Experience with Display, Online Video (OLV), and Retail Media Networks (e.g., Amazon DSP) is a strong asset. Strong interest and/or experience in client services, digital media, and e-commerce growth strategies. Ability to “do what it takes” and manage a complex workload that spans program execution, continuous optimization, and client communications. Strong analytical skills, and comfort with MS Excel, data analysis, and internet technologies. Familiarity with SQL or Amazon Marketing Cloud (AMC) is a significant advantage. Excellent listening and communication skills with a strong ability to translate complex media metrics into actionable business insights for clients. Ability to self-manage, juggle multiple priorities, and pay strong attention to detail in a fast-moving marketplace environment. Ability to contribute to a fast-paced, entrepreneurial, collaborative team environment. Transparency is fundamental to Kepler’s culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing. Total Compensation: Base Salary: $63,500 - $78,000 Benefits: Healthcare/Dental/Vision Unlimited PTO Group RRSP Contributions $75/mo Wellness Stipend $100/mo Mobile Phone Stipend $50/mo Internet Stipend $500/yr Annual Learning Stipend $2,000/yr Annual Tuition Stipend One-time $200 New Hire Home Office Equipment Stipend Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave Annual Work From Anywhere 4 weeks per year Kepler is a people first organization. If this role piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others. Protect yourself from recruitment fraud. The only way to apply for a position at Kepler is by submitting a direct application via the Keplergrp.com website or working with a recruiter employed by Kepler with a @keplergrp.com email address. Learn how to stay safe by clicking here

The Senior Analyst will lead hands-on-keys execution, pacing, and optimization across core biddable channels including Programmatic DSPs and Paid Social. They will also partner with clients to understand business goals and contribute to sophisticated, full-funnel media programs that deliver measurable results.

Candidates must have 1–3+ years of hands-on-keys activation experience, specifically with DV360 and Meta Ads Manager. Strong analytical skills, comfort with MS Excel, and a background in digital media or e-commerce growth strategies are required.

• Healthcare • Dental • Vision • Unlimited PTO • Group RRSP Contributions • Wellness Stipend • Mobile Phone Stipend • Internet Stipend • Annual Learning Stipend • Annual Tuition Stipend • Home Office Equipment Stipend • Parental Leave • Work From Anywhere

• SQLSouhaitée
• Analyse de donnéesSouhaitée
• Gestion de projetSouhaitée

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Programmatic DSP
• DV360
• Paid Social
• Meta Ads Manager
• Retail Media
• Data Analysis
• Campaign Optimization
• Client Services
• E-commerce Strategy
• Amazon Marketing Cloud
• SQL
• Media Planning
• Performance Measurement
• Digital Marketing
• Project Management
• Office Equipment
• Google Display & Video 360
• E-Commerce Marketing
• Workflow Management
• Organizational Skills
• Compensation Strategy
• Analytical Skills
• Microsoft Excel
• Brainstorming
• Customer Relationship Management
• Investments
• Communication
• Creative Problem Solving
• Digital Media
• Growth Strategies
• Marketing
• Internet Protocols Suite
• Innovation
• Problem Solving
• Video Hosting Services
• Caregiving
• Program Analysis
• Program Management
• Search Engine Marketing
• SQL (Programming Language)
• Trading Room
• Advertisement
• Detail Oriented

• Marketing
• Data & Analytics
• Retail
• Technology
• Consulting
• Activation Manager
• Digital Marketing Analyst
• Advertising and Marketing Professionals
• Market Research Analysts and Marketing Specialists

Expérience minimale

2+ ans

Langue de l’offre

anglais

Heures de travail

40 heures par semaine