Associate Brand Manager, Dr Pepper, Crush, Schweppes

Job Overview: Associate Brand Manager, Dr Pepper, Crush, Schweppes Keurig Dr Pepper (KDP) is seeking a dynamic and results-driven Associate Brand Manager to join the Dr Pepper, Crush, and Schweppes brand team in Canada. The successful candidate will be responsible for developing and executing brand strategies, managing marketing campaigns, influencing the innovation pipeline, and driving brand growth in the Canadian market through best-in-class execution. What you will do: At KDP, our Associate Brand Managers are commercially minded brand builders with challenger mindsets. They put the consumer at the centre of every decision, use data to uncover growth opportunities, and help bring brand plans to life with strong execution across the full marketing mix. This role includes: Brand Strategy Development: Support the development and execution of brand strategies for Dr Pepper, Crush, and Schweppes, translating consumer, category, competitive, and business insights into clear plans that drive brand growth, market share, and long-term equity. In-Year Marketing Planning and Execution: Support the development and execution of annual marketing plans across creative, social, influencer, media, PR, retail programming, and shopper support tools. Partner with internal teams and agency partners to develop, adapt, and deliver strong brand communications and consumer-facing programs, while tracking performance and return on investment. Data Analytics and Consumer Insights: Analyze business performance, consumer research, category data, financials, customer POS, and competitive activity on an ongoing basis to identify trends, risks, and growth opportunities. Bring a consumer-obsessed mindset to decision-making and use insights to inform brand strategy, marketing plans, and executional priorities. Budget Management: Support budget tracking, forecasting, and day-to-day management of brand investments, ensuring marketing dollars are allocated effectively, timelines are met, and programs deliver against business objectives and financial commitments. Cross-Functional and Partner Collaboration: Liaise with Commercial, Innovation, Finance, PMOs, Supply Chain, agency partners, and external vendors to ensure strong execution of brand plans from strategy through to market activation. Innovation: Support innovation programs through the innovation planning process; working closely with the cross-functional team on but not limited to: business case development, packaging development, launch planning, sell-in materials, and retail support tools that help bring new products and brand priorities to market effectively. Total Rewards: CAD $78,300.00 - $95,700 annually. Actual placement within the compensation range may vary depending on experience, skills, and other factors. Annual bonus based on performance and eligibility. Benefits, subject to eligibility: medical, dental, disability, life insurance, paid time off (including vacation and personal time), RRSP with company match, tuition reimbursement, employee and family assistance program, and coffee discount. Requirements: REQUIREMENTS University Degree in Business and/or Marketing 2-3 years’ experience in product and/or brand management, preferably in the food and/or consumer product industries Experience with product and packaging development Experience with marketing project management and coordination within a company Experience in working as part of a cross-functional team. SKILLS A passion for the consumer, a drive for excellence and a mindset of continual learning Good communication and presentation skills Strong project management, time management and organizational skills Experience working with Nielsen Proficiency with Microsoft Office (Word, Excel, and PowerPoint) Attention to detail and quality Analytical and critical thinking skills Independent and dynamic, enjoys and does well working in a team Goal and results-oriented Ability to work in a constantly changing, fast-paced work environment Company Overview: Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, Peñafiel®, GHOST®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet. We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us? Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. A.I. Disclosure: KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to kdpjobs@kdrp.com in lieu of clicking Apply. In order for your application to be considered and opted out of AI, you must include the words "AI Opt-Out" and either job title and location or Job ID # in the email subject line in your email application. Vacancy Transparency : This role is being posted for an existing vacancy.

Develop and execute brand strategies and annual marketing plans for Dr Pepper, Crush, and Schweppes in the Canadian market. Manage budgets, analyze consumer data, and collaborate cross-functionally to drive brand growth and innovation.

Requires a university degree in Business or Marketing and 2-3 years of experience in brand management, preferably within the food or consumer products industry. Candidates must be proficient in Nielsen and Microsoft Office with strong project management skills.

• Medical • Dental • Disability • Life insurance • Paid time off • Vacation • Personal time • RRSP with company match • Tuition reimbursement • Employee and family assistance program • Coffee discount

• Gestion de projetSouhaitée

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Brand Strategy
• Marketing Planning
• Data Analytics
• Consumer Insights
• Budget Management
• Cross-Functional Collaboration
• Innovation Planning
• Project Management
• Time Management
• Nielsen
• Microsoft Office
• Analytical Thinking
• Critical Thinking
• Presentation Skills
• Communication Skills
• Packaging Development
• Supply Chain
• Organizational Skills
• Business Objectives
• Time Off Management
• Planning
• Microsoft Word
• Microsoft Excel
• Artificial Intelligence
• Data Analysis
• Brand Management
• Business Case
• Management
• Decision Making
• Communication
• Marketing Research
• Finance
• Equities
• Forecasting
• Marketing Mix
• Leadership
• Marketing
• Innovation
• Market Share
• Microsoft PowerPoint
• Presentations
• Return On Investment
• Resume Screening
• Timelines
• Coordinating
• Detail Oriented

• Marketing
• Food & Beverage
• Management & Leadership
• Data & Analytics
• Retail
• Associate Brand Manager
• Brand Manager
• Sales and Marketing Managers
• Marketing Managers

Formation minimale

Baccalauréat

Expérience minimale

2+ ans

Langue de l’offre

anglais

Heures de travail

40 heures par semaine