Demand Generation Expert

Demand Generation Expert Remote (Canada-wide, Ottawa preferred) · 4-day work week · Reports to the VP of Marketing Background Okay, let's cut to it. LemonadeLXP needs a proactive, data-driven Demand Generation Expert to build, scale, and own our inbound lead engine. This isn't a "wait for instructions" gig. We need a self-directed growth marketer who spots funnel gaps, brings well-reasoned options to the table, sets clear priorities, and relentlessly executes with speed and autonomy. Got it. But what's LemonadeLXP? We're flat out the best learning and knowledge platform in the world. What the hell does that mean, you ask? Coles Notes: https://www.youtube.com/watch?v=exsGlnr_Tpl Deep Dive: www.lemonadelxp.com If you're hungry to grow, take on real ownership, and prove that digital can drive serious ARR, we need to talk! The Sitch We've built a healthy roster of financial institution and fintech customers. We have product-market fit. Our platform is best of breed. So far, our growth has run on events. It works. But one channel is a risk, and we're ready to find out how far digital marketing can take us. You'll be the person who owns that answer, and provides an honest read on what's working and what’s not. The Fit You're the ideal candidate for this gig if you're: a self-directed growth marketer who doesn't need every task spelled out data-driven, and you actually act on what the attribution tells you fluent in paid acquisition, especially Google and LinkedIn Ads experienced across webinar promotion, content syndication, and email nurture comfortable owning a number and betting budget to hit it a builder who spots funnel gaps and brings well-reasoned options, not just problems at home in HubSpot and HockeyStack, or tools just like them energized by curiosity, autonomy, ambiguity, and speed The Work Own our digital demand engine end to end: paid acquisition, webinar promotions, content syndication, and email nurture frameworks. Own the number. Set the digital new-ARR target with the VP, and own hitting it. Build the roadmap. Decide which channels we bet on, in what order, and why, then run the experiments. Own the defined budget. Allocate spend across channels and stay accountable for CAC and cost per opportunity. Run campaigns in HubSpot Marketing Hub as your core campaign engine. Own multi-touch revenue attribution in HockeyStack: full-funnel ROI, CAC, and pipeline velocity. Set the reporting standard. Call what's working, and kill what isn't. Partner with sales on lead definitions, handoff, and pipeline SLAs. Lean on the team. You'll be supported by our dedicated Social/Video, Physical Events, and SalesOps managers, giving you the runway to focus on scalable digital growth. The Perks 4-day work week! work from home (remote Canada-wide) ownership that truly cares about team members work with a talented team of kind people (no egos & BS) extended health care vision care dental care life insurance did we mention 4-day work week? how about work from home? Compensation Salary range: 85k-100k The Close You'll have us at hello if you've: built demand from close to zero, not just optimized a funnel someone else set up 5+ years running B2B SaaS demand gen or growth marketing, with a proven history of managing multi-channel acquisition programs that directly drive qualified pipeline hands-on chops with Google and LinkedIn Ads real experience with HubSpot and HockeyStack (or similar attribution tooling) a track record tying spend to pipeline and revenue bonus points for marketing experience in financial services or fintech

The role involves owning the end-to-end digital demand engine, including paid acquisition, webinars, and email nurture frameworks. The expert will set new-ARR targets, manage the digital budget, and optimize the funnel using multi-touch revenue attribution.

Candidates need 5+ years of B2B SaaS demand generation experience with a proven track record of driving qualified pipeline. Proficiency in Google Ads, LinkedIn Ads, HubSpot, and HockeyStack (or similar attribution tools) is required.

• 4-day work week • Work from home • Extended health care • Vision care • Dental care • Life insurance

• Analyse de donnéesSouhaitée

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Demand Generation
• Paid Acquisition
• Google Ads
• LinkedIn Ads
• HubSpot
• HockeyStack
• Email Nurture
• Content Syndication
• Webinar Promotion
• Revenue Attribution
• B2B SaaS Marketing
• CAC Management
• Pipeline Velocity
• Growth Marketing
• Data Analysis

• Marketing
• Software
• Data & Analytics
• Sales
• Education

Expérience minimale

5+ ans

Postuler avant le

5 févr. 2027

Langue de l’offre

anglais

Heures de travail

40 heures par semaine

Exigences de lieu

Country, Ottawa, Ontario, Canada

Niveau d’expérience

Mid-Senior level

Mode de candidature

La candidature directe est offerte