Paid Media Specialist (Google Ads Expert) | Full-Time | Laval

Company Description Paid Media Specialist (Google Ads Expert) | Full-Time | Laval Linen Chest is one of Canada’s leading home goods retailers, known for exceptional quality, personalized service, and a curated selection of products for every room in the home. We operate with a passion for delivering beautiful living solutions and creating a memorable customer experience, both in-store and online. Job Description We are looking for an experienced Paid Media Specialist with proven expertise in Google Ads to take ownership of our paid campaigns and push them to the next level. This role is ideal for a strategic thinker who combines analytical precision with creative testing and thrives in a results-driven environment. Key Responsibilities Strategic Campaign Leadership Lead strategy, execution, and optimization of Google Ads campaigns across Search, Shopping, Display, YouTube, and Performance Max. Implement advanced targeting, segmentation, and remarketing strategies to maximize ROAS and customer lifetime value. Optimization & Innovation Continuously refine bidding strategies, audience targeting, ad copy, and creatives based on data insights. Identify opportunities for campaign expansion and leverage automation while maintaining high-level manual oversight. Stay ahead of Google Ads innovations and industry trends. Analytics, Insights & Reporting Track and analyze KPIs (CTR, CPC, CPA, ROAS, conversion rate, impression share) to guide decisions. Deliver actionable recommendations and growth strategies to the Marketing Director. Collaboration Partner with e-commerce, merchandising, and creative teams to ensure campaigns align with product priorities and promotions. Integrate Google Ads within omnichannel marketing initiatives. Budget Management Oversee significant monthly Google Ads budgets, ensuring efficient allocation and continuous ROI improvement. Qualifications 3+ years of hands-on, high-budget Google Ads management experience in e-commerce or retail. Google Ads Certifications required; additional Google Analytics or Display/Shopping certifications are an asset. Expertise in PPC, attribution models, conversion tracking, remarketing, and audience segmentation. Proficient in GA4, Google Tag Manager, and data visualization tools. Strong analytical and problem-solving skills. Bilingual (English/French) preferred, but not mandatory. Additional Information Why Join Us? Competitive salary. Comprehensive benefits package. Employee discounts on Linen Chest products. Flexible, collaborative work environment with remote convenience. The opportunity to lead impactful campaigns for a respected Canadian retail brand. Remote-first role with 1 day per week required in-office at our Laval, QC headquarters for collaboration and team alignment.

Lead the strategy, execution, and optimization of Google Ads campaigns across various channels to maximize ROAS. Collaborate with e-commerce and creative teams to align paid media efforts with product priorities and omnichannel initiatives.

Requires 3+ years of high-budget Google Ads experience in e-commerce or retail along with mandatory Google Ads certifications. Proficiency in GA4, Google Tag Manager, and analytical problem-solving is essential.

• Competitive Salary • Comprehensive Benefits Package • Employee Discounts

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Google Ads
• PPC
• GA4
• Google Tag Manager
• Search Engine Marketing
• Performance Max
• ROAS Optimization
• Conversion Tracking
• Remarketing
• Audience Segmentation
• Data Visualization
• Budget Management
• E-commerce Marketing
• Analytical Thinking
• Strategic Planning
• Bilingual English/French

• Marketing
• Retail
• Data & Analytics
• Creative & Media

Formation minimale

Diplôme professionnel

Expérience minimale

2+ ans

Langue de l’offre

anglais

Heures de travail

40 heures par semaine

Présence au bureau

1 jours par semaine