e-commerce manager

_*Manitobah is dedicated to a greater cultural diversity throughout our business operations and hiring process. We remain committed to hiring Indigenous employees wherever possible; applicants are encouraged to self-declare in their cover letter.*_ Are you a hands-on eCommerce leader with deep Shopify Plus expertise and high standards to match? Are you looking to elevate a purpose-driven brand? If so, we want you to join our team! *WHAT YOU WILL DO* The eCommerce Manager is the operational and commercial hub of Manitobah's online retail business, responsible for the day-to-day performance, presentation, and continuous improvement of Manitobah's Shopify storefronts. This role owns the full eCommerce execution layer ? ensuring the customer journey from first click to checkout is seamless, on-brand, and optimized for conversion ? while also leading the go-to-market process for new product launches and seasonal campaigns. The eCommerce Manager leads a small, focused team and directs Manitobah's third-party Shopify development agency. The primary focus of this role is Manitobah's DTC storefronts (Canadian and US), with secondary oversight of the B2B/wholesale portal. *WHAT WE OFFER* Manitobah offers a comprehensive total compensation package including an annual base salary, group benefits and RRSP matching, generous paid time off, employee discounts on our products, and professional development opportunities. *LOCATION* This position is hybrid/remote in person in Winnipeg, MB and will be required to report to our Headquarters, located at The Forks, as directed. *KEY RELATIONSHIPS* Reports to: Sr. Vice President of Sales & Marketing Key Relationships: E-commerce, marketing teams, external vendors Direct Reports: Yes *KEY RESPONSIBILITIES* * Own the day-to-day management and performance of Manitobah's Shopify Plus storefronts ? Canadian DTC, US DTC, and B2B/wholesale portal * Oversee the end-to-end product upload process ? ensuring all new products are accurately set up, classified, tagged, described, imaged, priced, and published to the correct storefronts on schedule. * Develop and maintain a rigorous product taxonomy, ensuring collections, tags, filters, and search are structured to support discoverability and a logical customer journey. * Own the day-to-day management and performance of Manitobah's Shopify Plus storefronts ? Canadian DTC, US DTC, and B2B/wholesale portal * Oversee the end-to-end product upload process ? ensuring all new products are accurately set up, classified, tagged, described, imaged, priced, and published to the correct storefronts on schedule. * Develop and maintain a rigorous product taxonomy, ensuring collections, tags, filters, and search are structured to support discoverability and a logical customer journey. * Execute and continuously optimize on-site merchandising ? including collection sequencing, featured product placement, cross-selling, upselling, and bundling strategies ? to drive average order value and sell-through. * Lead the eCommerce go-to-market process for all new product launches, seasonal drops, and promotional campaigns * Own the CRO program for Manitobah's DTC storefronts ? maintaining an active testing roadmap that targets conversion rate, add-to-cart rate, checkout completion, and average order value. * Use analytics, heatmapping, session recording, and funnel data to form hypotheses and prioritize tests, and report on results with clear recommendations. *IDEAL EXPERIENCE* _*Professional Experience:*_ * Minimum 5 years of progressive experience in eCommerce, encompassing both eCommerce management, is required * Demonstrated hands-on experience managing a Shopify or Shopify Plus store is required * Experience owning or co-owning eCommerce-related budgets, including tools, agency spend, and operational costs, is required _*Educational Requirements:*_ * A bachelor?s degree in Business, Marketing, Digital Commerce, or a related discipline is required * An equivalent