Digital Strategist

Résumé du poste

The Digital Strategist develops and implements digital tactics, translating client business requirements into actionable insights and solutions. The role focuses on SEO strategy, user experience, and content optimization across various digital channels to drive online success.

Détails du poste

The Role The Digital Strategist is an intermediate role responsible for developing and implementing digital tactics for our clients. Reporting to the Digital Director, the Digital Strategist will be responsible for translating client business requirements into digital insights and solutions. Your expertise in a variety of digital channels and platforms, combined with your strategic thinking and analytical abilities, will drive our clients' online success. What you will do… Broad digital role working across a mix of clients and projects. This person will act as a digital champion on the team, helping ensure work follows digital best practices and identifying opportunities to improve digital experiences across channels. Focused on digital strategy, SEO, user experience, content, websites, email, and emerging digital trends. Ideal for someone who enjoys connecting the dots between audience needs, business goals, content, search, and digital execution. Primary focus will be supporting a range of clients across industries, with opportunities to work across websites, campaigns, email programs, content ecosystems, SEO initiatives, and digital transformation projects. Social isn't a core focus here, as we have dedicated specialists supporting that area. Strong focus on SEO strategy and optimisation, including content audits, keyword research, competitive analysis, AI search visibility, search intent mapping, technical SEO reviews, and ongoing recommendations that improve discoverability and performance. Will work closely with senior team members, helping develop digital recommendations, supporting client projects, contributing to strategic thinking, and collaborating on ideas, opportunities, and next steps. Who you will be… We're looking for someone with strong digital fundamentals and a broad understanding of how channels, content, technology, and user experience work together. Strong presentation and storytelling skills, with the ability to structure strategic narratives and create polished PowerPoint presentations that communicate complex ideas clearly and persuasively. Good amount of mentorship and learning built into the role, with strong exposure to senior digital strategists and specialists across disciplines. Team fit is important. Looking for someone collaborative, easy to work with, and a strong team player. Ideal profile is someone humble, curious, eager to learn, and genuinely interested in digital. Strong communicator who can turn complex digital concepts into clear, actionable recommendations and is proactive in identifying opportunities and bringing forward ideas. The Company McCann Canada is committed to a diverse workforce as an Employment Equity employer (Women, People with Disabilities, Aboriginal Peoples, and Visible Minorities) and aims to maintain an inclusive and equitable workplace where employees feel valued, respected, and supported. If you require an accommodation, we would be happy to work with you to meet your needs. McCann Canada uses artificial intelligence in our recruitment process to enhance job postings and streamline the screening and selection of prospective candidates. Our team will then review top applicants, ensuring that human judgement guides our hiring decision. This posting represents an active vacancy that we are currently hiring for. Notice: Online Hiring Scams Please be aware that individuals not associated with McCann Canada have fraudulently used our name and branding to solicit applications for fake jobs, to conduct fake job interviews, and/or to make fake job offers. McCann Canada will never contact you from a personal email account (@gmail.com, @hotmail.com, etc.) nor ask for money in exchange for recruitment services such as background screenings, equipment costs, etc. No financial information will be requested for recruitment purposes (bank account, credit card details, etc.). Interviewers will not ask for confidential or personal information (driver’s license or passport, a social security number, credit card, or banking information). Interviews are conducted in person or via web conferencing, not through text or messaging apps (Whatsapp, Messenger, SMS, etc.). If you have provided personal information in connection with a fake job offer or interview and you are concerned, we suggest you take appropriate action and contact local law enforcement in your area.

Ce que vous ferez

The Digital Strategist develops and implements digital tactics, translating client business requirements into actionable insights and solutions. The role focuses on SEO strategy, user experience, and content optimization across various digital channels to drive online success.

Exigences

Candidates should possess strong digital fundamentals and the ability to create persuasive strategic narratives via PowerPoint. A collaborative, curious mindset and a proactive approach to identifying digital opportunities are essential.

Compétences indiquées

• Dedicated · Souhaitée
• collaborative · Souhaitée
• Analytical · Souhaitée
• Recruitment · Souhaitée
• analysis · Souhaitée
• Mentorship · Souhaitée
• Client · Souhaitée
• Process · Souhaitée
• Eager · Souhaitée
• Eager to learn · Souhaitée
• Mapping · Souhaitée
• email · Souhaitée

Autres compétences pertinentes

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Digital Strategy
• SEO
• User Experience
• Content Strategy
• Keyword Research
• Competitive Analysis
• Technical SEO
• Digital Transformation
• Storytelling
• Presentation Skills
• Search Intent Mapping
• Content Audits
• AI Search Visibility
• Analytical Thinking
• Client Management

Domaines d’emploi

• Marketing
• Creative & Media
• Consulting
• Data & Analytics