social media specialist

*Company:* McKiggan Hebert Lawyers *Location:* Halifax, Nova Scotia (Hybrid) *About Us* McKiggan Hebert Lawyers is a respected Atlantic Canadian law firm focused on personal injury, class actions, and litigation. We are known for advocacy, integrity, and delivering meaningful results for our clients. We are seeking a skilled Social Media Specialist to help elevate our brand across multiple social channels, and communicate our impact to the public. *Position Overview* The Social Media Specialist will be responsible for creating and managing the firm?s public image across social media. This role requires a strong storyteller who can translate complex legal topics into clear, engaging content and experience with creating, editing and posting long form and short form video and other digital assets. *Key Responsibilities* * Edit, revise and post existing digital assets to social media channels (Linkedin, YouTube, Facebook, Ista, X); * Research platforms to find common questions to use as basis for online content; * Script, film and edit new content for social media; * Create a social media calendar for the firm to post content regularly * Track and report on social media performance metrics. *Qualifications* * Bachelor?s degree in Public Relations, Communications, Journalism, or related field * Experience in social media marketing or PR * Exceptional creative and digital creation and digital editing skills * Strong understanding of the different creative styles and formats of the main social media channels. *Skills & Attributes* * Confident communicator and relationship builder * Sound judgment and discretion when handling sensitive matters * Proactive, creative, and detail-oriented *What We Offer* * Competitive salary and benefits package * Flexible hybrid work environment * A collaborative and mission-driven team *How to Apply* Please submit your resume, cover letter, and digital portfolio samples to [email protected] Pay: $18.00-$25.00 per hour Application question(s): * Do you have a digital portfolio sample ready for discussion? Education: * Bachelor's Degree (required) Experience: * Social media marketing: 1 year (required) * Public relations: 1 year (required) Licence/Certification: * Degree in PR, Communications or Journalism (required) Work Location: Hybrid remote in Halifax, NS B3J 3N2