Marketing Lead

Position Overview The Marketing Lead will play a critical role in scaling Metro Compactor Service’s multi-brand marketing portfolio (Metro Compactor, Wilkinson Chutes, Automatic Compactors, iSMART Technology ™, Baleforce, and potentially, Chute Source U.S.) This role is designed for an experienced marketer (6–7 years) who brings proven expertise in executing integrated, multi-channel campaigns, managing projects end-to-end, and engaging audiences through digital and social platforms. This is a hands-on execution role supporting the National Marketing Manager in delivering on a $1M+ budget. The Marketing Lead will manage day-to-day activities while ensuring campaigns are aligned with strategic business goals and revenue targets. This is a new role designed to support our expanding operations. Location: Marketing Lead will work out of the Brampton Office location 3x a week and 2 days WFH Work Hours: Monday - Friday 8am – 4:30pm Salary Range: $70,000 - $80,000 Bonus: This position is eligible to receive an incentive award targeted at 5% of the base salary. Key Responsibilities Campaign Management & Execution Plan, execute, and optimize integrated digital campaigns across multiple channels (Google Ads, LinkedIn, email, paid social, retargeting, trade media buys). Partner with and manage agencies/vendors to ensure campaigns are delivered on time, on brand, and within budget. Monitor campaign performance using dashboards and adjust tactics to improve ROI. Collaborate with sales to align campaigns with revenue goals (e.g., regional pushes, service-line promos, ABM targeting). Support lead scoring, pipeline attribution, and marketing automation workflows to ensure campaigns feed the funnel. Manage social media platforms, drive consistent engagement and direct lead generation. Content & Collateral Development Create and manage content calendars that support brand visibility and lead generation across all sub-brands (Wilkinson, Automatic, iSMART Technology™, Baleforce, Chute Source). Develop engaging digital content — blog posts, case studies, social media posts, sales decks. Assist with video and multimedia storytelling projects, including scripting and final edits. Ensure content is repurposed effectively across channels (email, website, social, PR, events) Maintain brand consistency across all assets while tailoring messaging to verticals (property management, commercial facilities, municipalities, healthcare, universities etc.). Support the development of spec marketing materials (design guides, BIM/Revit files, technical datasheets). Event Marketing Event Strategy & Planning Support the NMM in building the annual event calendar across Canada and the U.S. (tradeshows, conferences, sponsorships, customer events). Research, evaluate, and recommend event opportunities based on audience fit and ROI potential. Pre-Event Marketing Develop pre-event campaigns to drive booth traffic and engagement, including email nurture sequences, landing pages, social campaigns, and paid ads. Partner with sales to align target account outreach (ABM style invitations, direct mail campaigns, VIP invites). Coordinate event collateral, signage, promotional assets, and giveaways in collaboration with vendors Onsite Execution & Logistics Manage logistics such as booth design, shipping, setup/tear-down, staffing schedules, vendor contracts, and AV requirements. Serve as liaison with event organizers and contractors to ensure flawless execution. Implement lead capture technology and engagement strategies during the event. Post-Event Marketing & Follow-Up Execute automated follow-up campaigns (emails, LinkedIn retargeting) for all captured leads. Partner with sales to distribute hot leads, track status, and ensure timely follow-up. Compile post-event reports including lead counts, engagement metrics, budget vs. spend, and ROI analysis. Qualifications & Experience - 6–7 years of B2B marketing experience (industrial, manufacturing, or construction preferred). - Proven success with multi-channel campaigns and measurable ROI. - Strong social media and content management experience. - Familiarity with marketing automation (HubSpot, Pardot, or similar). - Skilled with project management tools (Asana, Monday.com, or similar). - Excellent writing, editing, and presentation skills. - Strong organizational skills with the ability to manage multiple projects simultaneously. The Metro DNA – Who Thrives Here - Brand Champion – passionate about marketing, storytelling, and elevating Metro Compactor’s brand awareness and reputation. - Collaborative & People-Oriented – builds trust with cross-functional teams, leadership, customers and external partners. - Service-First Mindset – embodies Metro Compactor’s core values while demonstrating urgency and care across all relationships. - Above-and-Beyond Attitude – thrives in a fast-paced, entrepreneurial environment, taking ownership and accountability. - Creative Problem Solver – adapts quickly, finds solutions, and keeps projects moving forward. Why Join Metro Compactor Service? Opportunity to work with a market leader in waste & recycling equipment. Exposure to a multi-brand portfolio across Canada and the U.S. Be part of a lean but growing marketing team where your impact is visible and measurable. Competitive compensation, benefits, and growth opportunities. So, if you're all about making a big difference in an environment that values you as much as your skillset, come join the Metro family. Let's shape the future together! Recognized Excellence: As a certified Great Place to Work (2023, 2024, 2025), Canada's Top 100 Small & Medium Employers (2024, 2025), and recipient of the Innovation Award by the Brampton Board of Trade, our reputation speaks for itself. Rewarding Package: Enjoy competitive salaries, flexible time off with 2 vacation policies to choose from, maternity-leave top up, and the security of our company-matched retirement program. Plus, choose from three tailored benefits packages with extended coverage to suit your individual needs Employee Growth: We encourage and support your growth through internal learning opportunities, mentorship, and a Training Reimbursement Program Company Culture and Engagement: Participate in regular company events and charitable initiatives that enrich our family-oriented culture. A safe and positive work environment is our top priority and our staff have voted us a Great Place to Work for good reason! -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- At Metro Compactor Service, we take pride in being recognized as a certified Great Place to Work in 2023, 2024 & 2025. As an equal opportunity employer, we truly believe that a diverse workforce best represents the community we serve and enhances our ability to provide excellent service to our customers. We are committed to attracting and retaining a vibrant mix of passionate and talented individuals from a variety of backgrounds, demographics, and life experiences.

The Marketing Lead will execute integrated multi-channel digital campaigns and manage content calendars to drive brand visibility across multiple sub-brands. Additionally, the role involves overseeing end-to-end event marketing strategies, from planning and logistics to post-event lead follow-up.

Candidates must have 6–7 years of B2B marketing experience, preferably within the industrial, manufacturing, or construction sectors. Proficiency in marketing automation, project management tools, and multi-channel campaign execution is required.

• Incentive award (5% of base salary) • Flexible time off • Two vacation policies • Maternity-leave top up • Company-matched retirement program • Tailored benefits packages with extended coverage • Internal learning opportunities • Mentorship • Training Reimbursement Program

• Gestion de projetSouhaitée

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Campaign Management
• Digital Marketing
• Social Media Management
• Content Development
• Event Planning
• B2B Marketing
• Marketing Automation
• Project Management
• Google Ads
• LinkedIn Ads
• Email Marketing
• Lead Generation
• Budget Management
• Brand Management
• HubSpot
• Asana

• Marketing
• Management & Leadership
• Manufacturing
• Environmental & Sustainability

Expérience minimale

5+ ans

Postuler avant le

18 janv. 2027

Langue de l’offre

anglais

Heures de travail

40 heures par semaine

Présence au bureau

3 jours par semaine

Niveau d’expérience

Mid-Senior level

Mode de candidature

La candidature directe est offerte