Brand Manager (13-Month Mat-Leave Contract)

Résumé du poste

Lead the strategic development and execution of brand initiatives, including go-to-market strategies and integrated marketing campaigns. Manage brand identity, creative content production, and product development while overseeing the financial viability of marketing initiatives.

Détails du poste

Our company Oligo Professionnel is a beauty brand. More specifically, we manufacture and market high-end hair care products that are sold in hair salons all over North America. Our environment is fast paced, where passion, drive, commitment to excellence and accountability are a few words that describe our culture. If you are passionate about quality and beauty, this opportunity is for you. About the Role – 13-Month Maternity Leave Contract Lead the strategic development and execution of brand initiatives across multiple channels. This is a 13-month maternity leave contract, reporting to the Director of Marketing, this role is ideal for a brand-savvy professional with a strong understanding of consumer behavior, B2B marketing, and product lifecycle management. You will be responsible for shaping the brand’s identity, driving awareness, and ensuring consistency across all touchpoints. The ideal candidate is comfortable multitasking in a fast-paced environment and has a keen eye for design. Brand Strategy & Marketing • Own and evolve the brand strategy, positioning, and messaging to ensure alignment with business goals • Lead go-to-market (GTM) strategies for new product launches and brand campaigns (B2B and B2C) • Develop and execute integrated marketing campaigns, including the annual promotional calendar in collaboration with other departments • Analyze market, consumer, stylist and category trends, along with competitive activity, to identify opportunities and threats • Collaborate with internal teams (sales, product, creative, digital, social) to ensure brand consistency and performance Creative & Content • Lead brand, product and model photoshoots from concept to final asset delivery • Provide creative direction for photoshoots, including model selection, shot lists, production planning and on-set execution • Review and approve marketing assets, packaging and promotional materials Product Development & Innovation • Lead/participate in product development initiatives from concept through launch, identifying portfolio gaps and recommending new opportunities for consumers and professional stylists Financial & Performance Management • Evaluate the profitability and financial viability of promotions, launches and marketing initiatives, ensuring they support revenue and margin objectives • Prepare forecasts, profitability calculations and post-campaign analyses to optimize performance and drive growth • Plan, allocate and manage budgets, project timelines, priorities and stakeholders to ensure on-time execution Team & Partnerships • Manage and provide direction to the Marketing Specialist reporting to the Brand Manager • Build strong relationships with external partners and agencies Qualifications • Bachelor’s degree in Marketing, Business, or a related field • 3- 5 years of experience in brand management • Proven ability to lead cross-functional teams and manage complex projects • Deep understanding of brand building, consumer engagement, and marketing analytics • Bilingual in English and French (spoken, read, and written) • High proficiency in MS Office and marketing analytics platforms If you see yourself in this role and are excited to share your expertise, ideas, and unique perspective, we'd love to hear from you. Apply now and help shape the future of our brand!

Ce que vous ferez

Lead the strategic development and execution of brand initiatives, including go-to-market strategies and integrated marketing campaigns. Manage brand identity, creative content production, and product development while overseeing the financial viability of marketing initiatives.

Exigences

Requires a Bachelor's degree in Marketing or Business with 3 to 5 years of experience in brand management. Candidates must be bilingual in English and French and possess strong skills in marketing analytics and cross-functional team leadership.

Compétences indiquées

• Gestion de projet · Souhaitée

Autres compétences pertinentes

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Brand Strategy
• Go-To-Market Strategy
• B2B Marketing
• B2C Marketing
• Product Lifecycle Management
• Market Analysis
• Creative Direction
• Budget Management
• Financial Forecasting
• Project Management
• Cross-functional Leadership
• Bilingual English and French
• MS Office
• Marketing Analytics
• Consumer Behavior
• Content Production

Domaines d’emploi

• Marketing
• Management & Leadership
• Manufacturing
• Creative & Media
• Sales