Business Analyst (Marketing Science)

About the role Marketing Science is a key element of the future evolution of Omnicom media’s offering. We work to connect the media we plan and execute with our client’s business outcomes. Establishing that relationship requires data-focused capabilities across 3 areas: Strategy: We help define opportunity. Insight: We lead analytics Action: We define measurement and communicate results OVERALL RESPONSIBILITIES The Marketing Science team is responsible for guiding the insights and analytics practice for OMD’s highest profile clients. We work closely with agency partners to shape the strategic direction of our clients through data driven insights, business analytics, and performance driven media measurement. WHAT YOUR DAY WILL LOOK LIKE The Marketing Science team encompasses a wide array of functions, but in general, we use data to provide our client’s marketing teams a competitive advantage with strategic and tactical insights, and define and measure the success of marketing programs. As a Business Analyst, you will lead reporting and analysis for a wide range of campaigns, from Always On to Product Launches, to big Brand campaigns. With guidance from the rest of the MarSci team, you will be responsible for: Developing insights through direct analysis of marketing and business data, inclusive of: Media reporting from digital channels, (i.e. inclusive of costs, impressions, clicks, video metrics, conversions) Business performance data – such as transactions, revenue, guest count Media Mix Modelling (MMM) results Primary Research, such as Ad tracking solutions, Brand Lift Studies Test & Learns and Incrementality studies Own Reporting workstream, including: Designing templates and managing data inputs from existing dashboards and media platforms. Authoring post-campaign, monthly, and ad-hoc reporting. Liaising with Activation Teams to assess results and identify opportunities for optimization. Working with Strategy Teams to craft the final narrative around the data for the report. Share and present findings to client – communicate clearly with client about performance, key insights, recommendations, and opportunities. Work with other MarSci team members to: Ensure that suite of dashboards and insights tools can be optimally purposed for reporting needs. Collaborate on measurement frameworks/learning agendas for defining and measuring program success. Set benchmarks and targets for campaign performance. Contribute to test design and setup, including writing proposals and coordinating with internal and external parties. DESIRED ATTRIBUTES You have at least 3 years of experience in analytics, media, or consulting roles. You have a track record of uncovering actionable insights from data. You have experience at, and are comfortable with, working at client-facing roles. As a Business Analyst, you have a background in data analysis, performance marketing, digital analytics, media planning/strategy, or something along those lines. You are generally what people would call a “numbers person”, and have a very high level of competency in Excel. Experience with dashboarding solutions such as Salesforce MCI, Looker, or Tableau is a plus. You are a strong communicator – written, visually, and verbally. It will be your role to help non-data experts easily understand what the data is saying. You understand how to craft a deck narrative and structure a presentation. Finally, you take pride in the quality of your work, yet you remain curious and are never done learning. You work hard to earn and keep client trust, and you don’t sacrifice long-term value for short-term results This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis. Expected Salary: $65,000 - $75,000 Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities. In addition, Omnicom Media provides rewarding offerings such as: • Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round. • A flexible hybrid work model that works for you. • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone. • A chance to be part of and grow within a global network of agencies. • The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge. Omnicom is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to [email protected]

The Business Analyst leads reporting and analysis for various marketing campaigns to provide strategic and tactical insights. They are responsible for developing data-driven narratives, managing reporting workstreams, and collaborating with activation and strategy teams to optimize performance.

Candidates need at least 3 years of experience in analytics, media, or consulting with a strong track record in client-facing roles. High proficiency in Excel is required, and experience with tools like Tableau, Looker, or Salesforce MCI is preferred.

• Paid Time Off • Vacation Days • Monthly Wellness Days • Four-Day Long Weekends • Half-Day Summer Fridays • Meeting-Free Friday Afternoons • Flexible Hybrid Work Model • Formal Training Opportunities • Mental Health Training • Inclusion Education

• Analyse de donnéesSouhaitée
• Microsoft ExcelSouhaitée

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Data Analysis
• Performance Marketing
• Digital Analytics
• Media Planning
• Excel
• Dashboarding
• Client Communication
• Presentation Skills
• Media Reporting
• Media Mix Modelling
• Market Research
• Strategic Insights

• Data & Analytics
• Marketing
• Creative & Media
• Consulting

Expérience minimale

3+ ans

Postuler avant le

12 sept. 2026

Langue de l’offre

anglais

Heures de travail

40 heures par semaine

Niveau d’expérience

Mid-Senior level

Mode de candidature

La candidature directe est offerte