PACT! The Power to Act

We're a non-partisan, non-profit agency that fights HATE of all kinds through programs of radical goodness, started by Canadian philanthropist and businessman Stephen Bronfman in 2024. HATE is the world's fastest growing emotion, everywhere. Clearly, there's way too much divisiveness around world. It doesn't have to be like this. We must do something. So we are. PACT! fights HATE through unique marketing & philanthropic activations. Here's a sampling of at-the-ready activations, curated for maximum pro-GOODNESS. 1. Our flagship activation, titled The Impossible Pair: Together in Difference, is rooted in the simple but powerful idea that two opposing things — like mismatched shoes — can coexist beautifully. It uses apparel, sport, and retail collaborations to demonstrate that difference is strength. Check out www.nididas.store or www.adike.store. 2. PACT!'s The Soap Project introduces our symbolic product — a bar of soap that "washes away the bad.” This activation blends commerce, philanthropy, and art into a single initiative. Each premium priced bar is produced with high-quality, sustainable ingredients and branded with the PACT! logo and funds anti-hate and pro-goodness initiatives. Adding a layer of discovery, select bars will contain hidden relics or certificates redeemable for artifacts of peace and reconciliation, as in a Willy Wonka-style treasure hunt. 3. RABBLEROUSERS, THE PACT! Podcast uses narrative storytelling to highlight acts of positive radical goodness and peaceful creative activism that have reshaped society. Each audio/video episode showcases how people worldwide have confronted hate with innovation, humor, and humanity…and serves as a spark to entice others to do the same. Hosted by Hrishikesh Hirway and Actor Joshua Malina (Actor of The West Wing and more).