Email + SMS Strategist ( Account Manager, CRM , Retention )

About the role We're hiring a Senior Email Marketing Strategist to own retention and lifecycle revenue across a portfolio of high-growth DTC brands. You will be the lead email strategist for multiple 9-figure brands, owning the Klaviyo account, the flow architecture, the campaign calendar, and the revenue number for each one. This is a senior role for someone who has already run email at scale. You will direct a team of designers and copywriters who build against your strategy, so you need to know how to brief, critique, and get great work out of others. If you've only ever executed someone else's plan, or only worked one brand at a time, this isn't the role. What you'll own Full lifecycle strategy in Klaviyo across multiple brands: welcome, browse/cart/checkout abandonment, post-purchase, winback, replenishment, VIP, and sunset flows The campaign calendar for each brand: planning, briefing, and overseeing weekly and promotional sends A team of designers and copywriters who execute against your briefs, including reviewing their work and holding the quality bar List growth and segmentation strategy, including RFM-based segments and predictive analytics A/B testing roadmap (subject lines, creative, offers, send timing) with clear hypotheses and documented learnings Deliverability: list hygiene, sender reputation, inbox placement, and warming Reporting on the metrics that matter (% of total revenue from email/SMS, flow revenue, revenue per recipient, LTV impact) in plain language Nice to have Experience with Shopify (or the brand's commerce platform) SMS/retention beyond email Agency or portfolio experience managing several brands simultaneously How to apply In your application, answer these directly: Which 9-figure DTC brand(s) have you worked with, and what specifically did you own? Walk us through one flow you built that meaningfully moved revenue: the structure, the logic, and the result. How many brands have you managed at once, and how big was the team (designers/copywriters) you directed? Applications that skip these or stay vague won't move forward. What we're looking for 4+ years running email/retention for DTC ecommerce brands, with direct, hands-on experience at one or more 9-figure ($100M+ revenue) DTC brands. Be ready to name them and explain exactly what you owned Experience managing multiple brands or accounts at once without dropping the ball Experience directing designers and copywriters, not just doing the work yourself Deep Klaviyo expertise, not "familiar with." You should be fluent in flow logic, conditional splits, dynamic content, segmentation, and the Klaviyo data model. SMS via Klaviyo a plus A track record you can quantify: specific flows you built, the revenue/lift they drove, and how you measured it Strong copy and creative judgment. You can write a brief, critique a draft, and know what converts Comfort owning a revenue number and being measured against it

You will own the full lifecycle email and SMS strategy for a portfolio of high-growth DTC brands, managing flow architecture and campaign calendars. You will also direct a team of designers and copywriters to execute strategies while monitoring performance metrics and revenue impact.

Candidates must have 4+ years of hands-on experience in email and retention marketing for $100M+ revenue DTC brands. Deep expertise in Klaviyo, strong creative judgment, and the ability to manage multiple accounts simultaneously are required.

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• Email Marketing
• Klaviyo
• Lifecycle Strategy
• SMS Marketing
• Retention Marketing
• DTC E-commerce
• Campaign Management
• Segmentation
• A/B Testing
• Deliverability
• Data Analysis
• Copywriting
• Creative Direction
• Shopify
• Predictive Analytics
• Revenue Management
• Segmentation Strategy
• Planning
• Data Modeling
• E-Commerce Management
• Loan-To-Value Ratios
• Dynamic Content

• Marketing
• Management & Leadership
• Data & Analytics
• Customer Service & Support
• Retention Account Manager
• Communications Manager (General)
• Advertising and Public Relations Managers
• Public Relations Managers

Expérience minimale

5+ ans

Langue de l’offre

anglais

Heures de travail

40 heures par semaine

Exigences de lieu

Country, Canada