Performance Marketing Specialist

Résumé du poste

Manage the relationship with the external marketing agency and optimize ad spend across Google and social media platforms. Maintain a master dashboard to track revenue and gradually take over the execution of SEO and digital campaigns.

Détails du poste

What You Get To Do: * Act as the primary point of contact for our external agency. Review their weekly/monthly reports, challenge their assumptions, and ensure they are prioritizing the highest-impact activities * Drive Return on Ad Spend through Google Shopping, Retargeting, and Social Media campaigns * Focus on Lead Generation and “Authority Building” through LinkedIn and technical Search keywords * Maintain a “Master Dashboard” that equates marketing spend to actual revenue or lead value across all divisions * Gradually take over day-to-day execution of Google Ads, Social Media posting, and SEO updates as you master our specific industry niches * Ensure all digital copy and creative assets product by the agency align with the specific technical standards of our different divisions What We Are Looking For: * Degree in Marketing, Business, or Data Analytics, or similar field * Proficient in Google Analytics 4 (GA4), Google Ads Manager, and Meta Business Suite * You enjoy “the hunt” in the data - finding out why a campaign failed and how to pivot * Ability to explain our complex digital metrics to stakeholders who care about the bottom line, not “vanity metrics” like likes or impressions

Ce que vous ferez

Manage the relationship with the external marketing agency and optimize ad spend across Google and social media platforms. Maintain a master dashboard to track revenue and gradually take over the execution of SEO and digital campaigns.

Exigences

Requires a degree in Marketing, Business, or Data Analytics and proficiency in GA4, Google Ads, and Meta Business Suite. Candidates must be able to analyze data to pivot campaigns and communicate complex metrics to stakeholders.

Compétences indiquées

• Analyse de données · Souhaitée

Autres compétences pertinentes

Relevées dans la description du poste. Confirmez les exigences importantes ci-dessus.

• Google Analytics 4
• Google Ads Manager
• Meta Business Suite
• SEO
• Lead Generation
• Data Analysis
• Digital Marketing Strategy
• Social Media Marketing
• Retargeting
• Google Shopping

Domaines d’emploi

• Marketing
• Data & Analytics
• Management & Leadership